By Dana Lerner

“Coaching Agents Through Today's Market”

Want to have a profitable 2010? Choose the right real estate coach! An effective coach guides, inspires, trains and empowers you in a way that gets results!

Today's real estate market is different and to succeed profitably in this sales business, you are going to need something more than a 1970's approach to training; more than learning how to prospect, how to generate leads, how to memorize scripts, how to compile a mailing list for direct-mail postcards and “forget-me-not” seeds.

What kind of real estate training do you need? When evaluating a coaching program, consider the following issues.

• Amount of Time per Week - Is 30 minutes a week enough? Perhaps I need more time.
• Real World Solutions - Skills that are effective for today's clients vs. traditional sales techniques.
• Practice Time - How much situational role-playing can I do with the coach instead of a peer?
• Personalized Interest and Attention - Can we follow MY agenda or must I follow the coach's prescribed agenda?
• Empowering and Effective Skills - Ones that make a difference in the outcome - so I can turn a “lead” into a paycheck.
• Interest in Me - I want the coach to have a vested interest in me; I don't want to just be another call to fill a coaching schedule.
• Business Systems that Work - To truly make my use of time efficient and my business run smoothly.
• Mindset Effectiveness - More than just affirmations and an “atta boy” pat on the back.
• Market Knowledge - To help me interpret my local market and understand what that means for my Sellers and Buyers so I can help them make the best financial decision to stay ahead of the trend.
• Environment of Success - The opportunity to interact and brainstorm with others under the guidance of my coach.
• No Long Term Contract - Month-to-month option - the content and results should keep you involved, rather than being ensnared in an expensive long-term contract.

Find a coaching system that works and shows you exactly how to make more sales in this challenging real estate market. The right real estate coach will train and empower you to generate income and help others competently and confidently. You can actually have the life you got into this real estate profession to have!

Dana Lerner has been licensed since 1995 and has had her broker's license since 2004. She is well versed in residential sales as well as in coaching and training all aspects of real estate. After receiving her Phoenix Award from the Cobb Association of REALTORS® in metro Atlanta, Georgia for 10 years of top sales performance, Dana became Director of Career Development for Keller Williams Realty Platinum Partners. Dana has excelled at training new agents on how to succeed in any real estate market, as evidenced by repeatedly training the office's “Rookie of the Year!” Although Dana continues to coach and train agents throughout the area, she has now returned to sales to be of service to the buying public as a REALTOR® Consultant with the Wolf Team of Keller Williams Realty. For any questions or comments, feel free to contact Dana Lerner at Dana@thehouseSOLDname.net.