pricing strategies: Pricing ahead of the market ---- can we convince the seller?
- 11/07/10 06:04 AM
Pricing ahead of the market, in real estate parlance, involves pricing a property at less than current market value/trend. The rationale is to attract the biggest pool of buyers. If it stimulates multiple offers, then great!
When the market trend shows sales are slowing down, prices are dropping --- it's not enough to merely react, otherwise, we'll be "chasing the market".
What will it take to convince the seller to take the stance of leading the charge? If we don't/can't sell, we all lose!
Property sits longer on the market. And the longer it sits, the less attractive it becomes to potential buyers who … (5 comments)
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Pricing ahead of the market, in real estate parlance, involves pricing a property at less than current market value/trend. The rationale is to attract the biggest pool of buyers. If it stimulates multiple offers, then great!
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