1) Reliance on the tried and true can backfire. 2) Sell the problem. No business buys a solution for a problem they don't have. 3) Every activity worth doing has a learning curve. 4) As the world gets faster, the glacial changes of years and decades are more important, not less. 5) Cultural shifts create long terms evolutionary changes. 6) Being 1st helps in the short run. Being a little more right pays off in the long run. Last is the worst. 7) Build in virality. 8) Subscriptions beat one-off sales. 9) Treat different customers differently. 10) Generate joy. Don't (0 comments)