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Season's greetings from all of us here @ RealtySoft.com
2011 has been a great year of progress for us here at RealtySoft.com, and we hope it has been equally as successful for you too. We would like to wish you and your family a joyous holiday season filled with cheer and good times.
We appreciate your continued support and business and wish you great success and happiness as we move into the new year.
ActiveRain members, get the $149 setup fee waived on our already amazing Realtor® Website & IDX packages. Hurry, this offer ends Dec 30, 2011 at 5 PM EST.
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About RealtySoft
For more than a decade, RealtySoft has been offering best-value online services to real estate professionals. Today, more than 27,000 Realtors® use RealtySoft solutions for their websites, attract new clients through MLS® listings with IDX, manage their customer relationships, or prepare printed promotional materials. Some of the country's largest Realtors, and some of the smallest, all find RealtySoft solutions an affordable and valuable adjunct to their business.
There's no surprise in that. RealtySoft Websites are the most affordable website solution for broker, agent, property or niche marketing websites. RealtySoft FreeIDX and ProIDX provide unparalleled property search value. The recent additions of RealtySoft CRM and RealtySoft Prints, provide Realtors with an affordable means of managing their relationships and preparing day-to-day printed promotional materials. Each RealtySoft solution offers you the best value in its class.
   
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RealtySoft is taking real estate on the web LOCAL. We’re putting sales, installation and support of our web solutions into the hands of LOCAL RealtySoft-certified resellers – who earn commissions – every month – by being LOCAL. So we’re looking for tech savvy real estate professionals that want to leverage their real estate experience into helping other agents and brokers be successful online – can you help?
Become a RealtySoft certified real estate webmaster!
Have experience in real estate? Not intimidated by technology? Leverage that experience by representing RealtySoft online solutions in your area. We’ll show you how!
Be our ‘feet on the street’!
We’re looking for local resellers to help across United States and Canada.
What does a RealtySoft Reseller do?
It’s simple. You represent RealtySoft online solutions in your area. That includes RealtySoft’s industry-leading WEBSITE, IDX, CRM and PRINT solutions. You will follow up on RealtySoft-provided leads or create your own; you will manage the local selling, installation and account management of customers you create in your area.
How does the compensation work?
You receive a fixed amount for each new installation. You then receive a monthly percentage of the revenues that are produced from ongoing subscription fees – every month. It’s a great way to leverage what you already do!
Join other agents and brokers around the country …
We already have 50+ resellers throughout United States representing RealtySoft products. Here’s just a few that are getting monthly reseller commissions from RealtySoft:
How do I apply?
Click the button below to request a reseller application ...
Great post by Katerina Gasset (Coach Katerina) of SeoForAgents.com on RealtySoft.com. Check it out today!
Choosing the right real estate website- there is no one size fits all for your website solution ... Via Nestor & Katerina Gasset Realtors® Wellington Florida Homes For Sale (International Properties and Investments, Inc.):
Choosing the right real estate website- there is no one size fits all for your website solutions.
There are some webmasters that say that WordPress is the only way to go while others will tell you that only custom websites will work and still others will say to simply go with a templated real estate website.
Choosing the right real estate website for you:
The website platform you choose depends on:
- Who your audience is
- How well that audience can use websites
- Whether you will optimize for organic traffic or not
- If you have a lot of listings or not
- If you work with clients from other countries or not
- How well you know how to use the website solutions
- How much you have in your budget for a website solution
We have been testing all styles and types of websites and blogging platforms.The data is showing that many of the different options agents are using are working if they put in the time to add content and get links.
Clients that we have that are using RealtySoft for their websites are ranking on page one of Google within hours of optimizing their sites just a little bit. The built in SEO factors are very robust in RealtySoft. Each month they add more areas that you can customize.
The positives about Realtysoft are:
- they are fast and easy,
- drag and drop set up,
- SEO built in,
- full control of titles and tags,
- you have full control of your content,
- no need to learn wordpress,
- IDX is built in,
- very reasonable priced,
- great response time for tech tickets.
The draw back to Realtysoft is that not all MLS's are on their list. If your MLS is not on their list than there is a waiting list to apply to your MLS. There are some MLS's where the cost is so high for IDX that Realtysoft is not going to apply for their feed. There is about a 4 month waiting list for MLS approvals for the IDX.
If you are looking into different websites solutions contact me and we can go over your options. I know great website and wordpress site designers who can set you up with your own brand online.
Disclosure: I am a reseller of RealtySoft. Contact me to discuss if RealtySoft is the right solution for you or one of the right solutions.
It is your decision at the end of the day. Remember, it is about what your end goal is online.
You must have a plan and then execute that plan.
Copyright © by Katerina Gasset 2011* ALL RIGHTS RESERVED
*Real Estate Website Solutions- The RealtySoft Solution*
Nestor Gasset and Katerina Gasset- Realtors®, CIPS, ABR, SFR, GRI, REOS
International Properties & Investments, Inc
Call us today at 561-753-0135 to get your house sold.
It’s no secret that competing on the Internet for real estate buyers and sellers is a free-for-all. Real estate professionals and brokerages spend a lot of time and money to try and maximize the Return on Investment from their websites. And, it’s no piece of cake.
- Develop a website that is useful to real estate buyers and sellers.
- Fill it with content that will present you as the local real estate expert.
- Get the SEO right so that the visitors find the site.
- Develop lead capture mechanisms and strategies to get their email addresses.
- Follow up on those email prospects, sometimes for many months until they get to the closing table.
While doing all of this right doesn’t guarantee success, it certainly makes it more probable. However, there’s plenty of room for error, and errors are made. Drop one piece of the puzzle, and the results can be zero. And, this is only speaking of the initial setup of the website and all of these procedures and strategies. What about time and the changes it brings?
From the day a website goes live, it should be thoroughly tracked and analyzed. First, there’s the measurement required to see if all of these mechanisms are set up right at the beginning. However, even if the job was done right, real estate marketing is a moving target. The massive changes in the Internet and social networking alone have changed the way visitors arrive at our sites, and what they want and do once they’re there.
So, we MUST measure and analyze the performance of our websites continually. And there is a lot to analyze.
- Where are your visitors coming from?
- Where do they land when they arrive?
- What pages on your site do they visit while they’re there?
- How long do they stay?
- From what pages do they leave your site?
- Which of your forms are they completing and what searches are they doing?
- What keywords and phrases are bringing them to your site?
- How effective are your landing pages for these keywords?
- There’s more.
When we’re talking about keywords and phrases that bring visitors to our site, it can be about more than just what’s working. If you’re using Google Adwords and paying for clicks to get people to your site, it’s money going out for marketing. If those clicks and visits don’t convert to closings and commissions, it’s all wasted money. You’ll want to track conversions to see if you’re buying the right keywords and realizing the full value of the visitors from those clicks.
One of the best tools out there for gathering and monitoring all of this data is Google Analytics. Though it’s considered by many to be THE tool to use, many real estate sites aren’t using it at all or are getting incorrect data because it isn’t installed or isn’t implemented properly. Bad information is in many ways worse than no information at all. Making marketing decisions based on incorrect data can create terrible results.
There is a group of real estate professionals and brokerages out there that is on top of their site demographics. They have a RealtySoft site, with Google Analytics integration done right. There are also other analytical tools in the RealtySoft system that cooperate with Google Analytics to provide a thorough view of the performance of your RealtySoft site. From the moment a visitor first arrives, through all of their travel around the site, these tools measure and track.
The site owner can make decisions based on hard data. And, the data is accurate because RealtySoft has set up the analytics tools. There’s never any doubt about what’s working and what needs to be changed to make it work better. This brings more leads, better conversions and higher commissions!
 Why do people use sites like Realtor.com, Zillow.com and Trulia.com? It could be just the advertising and marketing that these major real estate sites do. But all advertising can do is to get them there once. There must be other reasons that people return to these sites over and over again. They’re obviously finding what they want at these sites.
Listings
They want listings. The interesting thing is that these huge sites offer listings all over the country, but the average searcher is interested in only one locality. You would think that an IDX search on a real estate professional’s site would be just as good. It would except …
Data and Demographics
This isn’t just real estate market data, though that’s certainly important. They also want area demographics, population, employment data, average and median incomes, average and median home prices, major businesses in the area, major shopping and cultural centers, and much more.
School Info & Points of Interest
Schools and their ratings, from elementary through universities are always of major interest. Once they narrow down the school districts of value to them, then they want to know more about those areas, lifestyle, points of interest, etc.
Maps, Maps, Maps
The importance of maps can’t be minimized. There are some great area maps on these major sites showing all of the businesses, points of interest, schools, government, recreation and so much more. Web visitors love interactive maps.
The Competitive Advantage We’re Giving Away
The unfortunate fact is that real estate professionals know that their site visitors want these things, and they want to provide them. You find real estate professional sites linking out to these mega-sites to provide the information their visitors need.
It’s natural, as we want to be helpful to our site visitors. However, we’re giving away the farm to these sites. Because we can’t provide these informational assets to our site visitors, we’re linking them away from our site to these mega-sites. The worst part is that when your site visitor goes to one of these sites, they’re exposed to your competitors. There they are, all those photos and links to their websites, all right beside that information your site visitor wanted. Unfortunately, you can’t control their visit to the sites, or limit their ability to see your competitors.
However, you can stop sending them there.
This article isn’t designed to induce depression. Sure, there’s a problem. But it’s only a big problem if there’s no solution. Perk up! There is one. RealtySoft’s websites offer an IDX solution with interactive tools and data for the visitor embedded right there on your site, without leaving, RealtySoft site visitors can access the information they need and want:
- School information
- All the local MLS listings
- Area data and demographics
- Area entertainment, points of interest, and shopping
- And enough maps to keep them occupied for hours
RealtySoft gathers information from many sources for inclusion in your realty sites. In fact, some of this information may even come from mega sites or the sources they use. However, the difference is that this information, charts and maps are embedded in your RealtySoft site, not reached via a link out to another site.
So, instead of sitting around moping about the inadequacies of your site, or sending your visitors to the mega-sites with all of your competitors, you could be providing them with everything they want right on your site.
Check out these screenshots. This is how a typical listing would show up on your RealtySoft powered website:
Property Info Screen
Property Maps Screen
Nearby Schools Screen
Points of Interest Screen
Demographics Screen
Comparables Screen
Estimated Value Screen
Sales Trends Screen
If you’ve dreamed about having a special custom website that sets your website apart from anybody else and provides the ULTIMATE in personalization, now’s your chance. RealtySoft is offering a limited-time, limited opportunity, introductory price for a custom website of only $499. This offer is good only through June 30, 2011 and is available to no more than 100 Realtors in North America – first come, first serve! If you want to be one of the lucky 100, reserve your spot now by calling Travis Humphrys at 1-866-857-1657 ext. 116 or by emailing us at info@realtysoft.com.
Here is some sample designs:
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Peyman Aleagha
Toronto,
ON
More about me…
RealtySoft.com
Office Phone: (416) 229-9287 x 111
Email Me
Peyman
Aleagha is the founder and President of RealtySoft.com. RealtySoft provides
Realtors with
Real Estate Web Design, Real Estate Print
Marketing and
Free IDX solutions. Find out more
about RealtySoft by visiting
RealtySoft.com
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