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The AdWords Secret for More Results with Less Spending - 05/29/12 06:55 AM
Via Jim Kimmons (RealtySoft.com Chief Evangelist):
There are only two people in the world who really know how Google's search algorithms work ... I'm not one of them, and those two don't agree. That's from a website full of SEO guru jokes, most just adapted from attorney jokes. I want to make it clear that I do not consult on SEO or SEM anymore, but I have taken Google's certified exam in the past and actually passed it. When I had to retest a year later, I took it cold and failed. So, SEO is a moving target, and I got tired … (4 comments)
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If You're Paying for Print Advertising & Not AdWords - DUH! - 05/22/12 08:06 AM
OK, if all you care about are listings, and you only buy print advertising because your listing clients mistakenly think it's effective, then you may want to skip the rest of this post. But, if you like to work with buyers as well as sellers, and you want to find them when they're ready to buy, you should be doing AdWords.
Via Jim Kimmons (RealtySoft.com Chief Evangelist):
OK, if all you care about are listings, and you only buy print advertising because your listing clients mistakenly think it's effective, then you may want to skip the rest of this post. But, if … (0 comments)
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Are You a Typical Realtor on the Web? - Hope Not! - 05/16/12 11:16 AM
Via Jim Kimmons (RealtySoft.com Chief Evangelist):
Via Jim Kimmons (RealtySoft.com Chief Evangelist):
Now I know why so many real estate professionals don't like the number or quality of leads they get from their websites. NAR's annual Member Profile was just released for 2012.
Let's take a look at some of the revelations in this member profile about business Realtors are getting from their websites:
Nearly two-thirds reported having a website for at least five years. The most commonly found information on their websites was their own listings. $200 per year was the median amount spent on a website presence. The typical member's … (0 comments)
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Boosting Your Search Position with Google+ - 05/08/12 01:59 PM
Google does April Fools jokes every year, and in 2007 the joke was a rollout of the new feature "Gmail Paper." But, we can't just laugh with Google, we need to work with it too.
Via Jim Kimmons (RealtySoft.com Chief Evangelist):
Google does April Fools jokes every year, and in 2007 the joke was a rollout of the new feature "Gmail Paper." But, we can't just laugh with Google, we need to work with it too.
This was a hoax of course, but it gets an honorable mention in lists of the best Google April 1st hoaxes.
What's not a … (2 comments)
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The Trust Factor & Your Real Estate Website - 05/01/12 09:27 AM
An Internet marketer trying to enter Heaven hears a booming voice ask "WHAT HAVE YOU DONE IN YOUR LIFE?" The marketer answers "Didn't you read my Tweets?"
Via Jim Kimmons (RealtySoft.com Chief Evangelist):
An Internet marketer trying to enter Heaven hears a booming voice ask "WHAT HAVE YOU DONE IN YOUR LIFE?" The marketer answers "Didn't you read my Tweets?"
So, don't take everything you read or see in survey results and radically adjust your marketing, but there's some information here that might bring about some changes for your real estate website.
Nielsen did a survey recently titled The Global Trust … (2 comments)
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Peyman Aleagha
Toronto,
ON
More about me…
RealtySoft.com
Office Phone: (416) 229-9287 x 111
Email Me
Peyman
Aleagha is the founder and President of RealtySoft.com. RealtySoft provides
Realtors with
Real Estate Web Design, Real Estate Print
Marketing and
Free IDX solutions. Find out more
about RealtySoft by visiting
RealtySoft.com
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