idx: How Does Your Site Stack Up With The Big Sites?
- 05/27/11 04:11 AM
Why do people use sites like Realtor.com, Zillow.com and Trulia.com? It could be just the advertising and marketing that these major real estate sites do. But all advertising can do is to get them there once. There must be other reasons that people return to these sites over and over again. They’re obviously finding what they want at these sites. ListingsThey want listings. The interesting thing is that these huge sites offer listings all over the country, but the average searcher is interested in only one locality. You would think that an IDX search on a real estate professional’s site would … (28 comments)
idx: Is Your IDX Search “Social Network” Friendly?
- 04/26/11 08:35 AM
In the beginning, there were websites. Then along came blogs. Now it’s social media, Facebook, Twitter and more. While it would be easy to dismiss this as just another curve in the very convoluted world of the Internet, consider the statistics: Twitter is enjoying 190 million visitors per month, and they’re tweeting 65 million times every day! Twitter didn’t exist before March of 2006 There are now more than 500 million Facebook users, each having an average of 130 friends Facebook didn’t exist until 2004 People spend more than 700 billion minutes per month on Facebook What’s the attraction? Since you’re … (11 comments)
idx: Niche Websites, Integrated IDX & Blogs Make a Winning Search Engine Recipe
- 02/15/11 05:57 AM
I’ve recently written about the all-in-one solutions for website success that are provided by RealtySoft.com. There are a number of ingredients and services in this all-in-one approach, and all are necessary for online marketing success. Believe it or not, there are several places on the web where you can find meal recipes with three ingredients or less. These are simple, as the ingredient list is small, and most turn out a really tasty dish. One of these is Crockpot Turkey, calling only for the turkey, some cranberry sauce, and dry onion soup mix. We can see that the body of the … (14 comments)
idx: Integrated IDX – How to use MLS data to rank higher on Google
- 01/11/11 01:18 AM
Our last article stated seven things a web presence must accomplish for the real estate professional if they want to create commissions from site visitors. One of the critical ingredients required to create an effective website is great SEO (Search Engine Optimization). While Google is still the giant on the block, Bing, Yahoo and AOL are also important search engines used by millions of people. No matter which search engines your clients and prospects use, all of them have one thing in common; “presence of keywords and key phrases” is an important ranking factor amongst all search engines. IDX – Two … (17 comments)
idx: IDX - If Real Estate is Location, Location, Location - Then Map, Map, Map
- 07/06/09 08:11 AM
We all know that location is arguably the most important aspect of real estate. You won't be buying a home where you can't get to work, school or the other things important to you and your family. So, if location is so important, then it is only logical to assume that mapping, and lots of it, is going to be a valuable and important feature of your site. Of course, we do want to use maps in our IDX results displays. Seeing the location of a home in relation to area sites, businesses, schools, and other important locations is critical. It … (64 comments)
idx: The Ten Commandments of a Successful IDX Solution
- 06/01/09 09:23 AM
The Internet is changing the way that Realtors do business and market themselves to such an extent that some will just not be around in a few short years. Survival of the fittest is the way of the world, and the fittest in real estate will be those agents and brokers who understand the new Internet consumer and how to engage them from first contact through a commission. The very first contact that most of you with websites or blogs will have with a consumer will usually be their visit to your site to search for listings. And, you will probably … (38 comments)
idx: IDX - Make it Prominent and Easy
- 03/12/09 10:30 AM
It would be difficult to find a real estate professional who doesn't understand the value of a website, and the need to have some type of MLS search displayed on it. Yet, a great many of them also complain that they get few or no leads from their websites. First, if you're not using some type of analytic or statistics software to track your site's visitors and the pages they view, you may not even know where you need to concentrate for improvement. Once you know what's going on, you can do what is necessary to make it better. How many … (1 comments)
idx: Is IDX Necessary for Your Website? - Do You Need Air to Breathe?
- 01/21/09 04:19 AM
Okay, the title is a bit dramatic. You would die without air, but you'll live through not having IDX. Your business may not though. We've all seen the statistics many times. More than 80% of those in the real estate market use the internet to begin their property search. They want one thing when they visit a website, to locate listings, lots of them, and lots of information and images for those listings. Guess what! They're not typing in "john smith real estate for sale" either. We're not talking about YOUR listings. There is a place for them, and they have … (69 comments)
idx: Positioning Yourself as the Local Internet Real Estate Expert
- 08/26/08 04:04 AM
Positioning Yourself as the Local Internet Real Estate ExpertBy: Peyman Aleagha, President - RealtySoft.comThe internet's scope is both boom and bust for a local Realtor. Its use as an information tool fits nicely into the real estate business' frame work, but its hugeness can swallow well meaning, but misaligned marketing campaigns in a microsecond. How can a local Realtor effectively tap the resources of internet marketing without getting lost in the process?The answer is to take what works for internet marketers and combine it with the techniques you use in your regular marketing. Internet marketers have already perfected an online sales … (1 comments)
RealtySoft.com adds 4 new MLS associations to its FreeIDX service RealtySoft now offers FreeIDX service for CARMLS, TRIADMLS, MRED (MLSNI) and HBOR July 16, 2008 -- Toronto, Ontario. RealtySoft.com has today announced the integration of RealtySoft IDX with 4 new MLS Associations across North America. Listing data from the following associations is now available through RealtySoft's Free IDX program:
Board Name Listing Area Covered ---------------------------------------------------------------------------- CARMLS Cooperative Arkansas REALTORSR MLS, Inc. TRIADMLS Triad MLS MRED (MLSNI) Midwest Real Estate Data LLC HBOR Huntington Board of Realtors Data from the above real … (0 comments)
idx: RealtySoft.com adds 5 new MLS associations to its FreeIDX service
- 06/24/08 04:16 AM
RealtySoft.com adds 5 new MLS associations to its FreeIDX serviceRealtySoft now offers FreeIDX service for Sandicor, MRMLS, RealTracs, TREB, GRAR and HAR June 19, 2008 -- RealtySoft.com has today announced the integration of RealtySoft IDX with 6 new MLS Associations across North America. Listing data from the following associations is now available through RealtySoft's Free IDX program: Real Estate Board Name Listing Area Covered -------------------------------------------------------------------------------------------------- Sandicor San Diego Area MRMLS Los Angeles and Orange County RealTracs Central Tennessee GRAR Grand Rapids Western Michigan HAR Houston Area Data from the above … (0 comments)
Peyman
Aleagha is the founder and President of RealtySoft.com. RealtySoft provides
Realtors with
Real Estate Web Design, Real Estate Print
Marketing and
Free IDX solutions. Find out more
about RealtySoft by visiting
RealtySoft.com
Why do people use sites like Realtor.com, Zillow.com and Trulia.com? It could be just the advertising and marketing that these major real estate sites do. But all advertising can do is to get them there once. There must be other reasons that people return to these sites over and over again. They’re obviously finding what they want at these sites.
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