Peyman's Blog

Services for Real Estate Pros -
Peyman Aleagha is the founder and President of RealtySoft provides web-based marketing solutions including agent and broker websites, IDX, contact management, listing management, and syndication to real estate professionals.
RealtySoft now offers FreeIDX service for NTREIS, REGIONALMLS, MLSPIN, HEARTLAND, HBR, GHVMLS, MCAR, VBR, DUBUQUE, CRMLS, CHATTANOOGA, GACAR, CRAAR, SPARTANBURGMLS, HELENA May 11, 2009 -- has today announced the integration of RealtySoft IDX with 15 new MLS Associations across Nort...
ActiveRain, since its inception, has proven to be an innovative force in real estate practice and marketing.  It's no wonder that they've produced yet another innovative marketing tool that is set to take the real estate online community by storm.  The new Listing Router tool is not only an amazi...
Actually, we're not just talking about "social networks," but business networking as well.  The Internet has made dramatic changes in the way the world shops, locates information, and in how they communicate with each other.  Of course, email is the elephant in the room.  But, as we become ever m...
It's been written around the Web that 90+% of real estate websites and blogs are not effective at their intended purpose.  This is assuming that your goal for your site is the actual direct generation of business.  If all you want is a billboard to place your listings and show to your listing cli...
The most competition-intensive thing you can do with your website is to develop all of your content around keywords and phrases that are generic real estate, as "YourTown real estate."  Virtually 95+% of your competition is doing the very same thing.  Far from a negative, this opens up a great op...
It would be difficult to find a real estate professional who doesn't understand the value of a website, and the need to have some type of MLS search displayed on it.  Yet, a great many of them also complain that they get few or no leads from their websites. First, if you're not using some type of...
Real estate is "location, location, location!"  And, website or blog search engine visibility is "content, content, content."  Don't get caught up in hiring SEO (Search Engine Optimization) "Gurus" who promise top search engine positions in a hurry.  A few may be able to do some good, but the tac...
Just when you think you're catching up with technology with a website or blog, you find that there is now a requirement for video on your site.  It's not a legal requirement, but one of demand from the consumer and your site visitors.  Video on the Web has mushroomed, with YouTube alone hosting a...
Do you have any idea how thrilled the Monks were when the printing press was invented?  They could put up the quill pens and get over the old version of carpal tunnel.  As a real estate professional in today's Internet world, you should be ecstatic with the free tools available. The suite of tool...
It's a pretty sure bet that you have a cell phone.  What about text messaging, do you use it?  If you don't, consider yourself in a very small minority.  Nielsen Mobile surveys shows that by the second quarter of 2008, text messages had exceeded the number of cell phone calls by an impressive mar...

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