Peyman's Blog

Services for Real Estate Pros -
Peyman Aleagha is the founder and President of RealtySoft provides web-based marketing solutions including agent and broker websites, IDX, contact management, listing management, and syndication to real estate professionals.
How much should you pay for a real estate website? Many realtors pay fees that are way out of proportion with actual value. The facts are that nearly every real estate agent or broker has a website of some kind.  Many have more than one. Today, having a web presence is not the esoteric science an...
FOR IMMEDIATE RELEASE adds 4 new MLS associations to its FreeIDX service RealtySoft now offers FreeIDX service for CARMLS, TRIADMLS, MRED (MLSNI) and HBOR July 16, 2008 -- Toronto, Ontario. has today announced the integration of RealtySoft IDX with 4 new MLS Associ...
For well over a hundred years, consumers have used trust and confidence as the basis of their decision to purchase goods or to contract services. Consumers base their decisions  on a calculated risk of being disappointed. On one hand, they look for strong signs of reliability in which to be confi...
Five years ago just having a website at all was a way to differentiate yourself from other real estate agents or brokers.  But now, everybody has a website. The fact that you also have one no longer does anything to set you apart from the crowd. When the prospective buyer or seller begins browsin...
06/30/2008 adds 5 new MLS associations to its FreeIDX serviceRealtySoft now offers FreeIDX service for Sandicor, MRMLS, RealTracs, TREB, GRAR and HAR June 19, 2008 -- has today announced the integration of RealtySoft IDX with 6 new MLS Associations across North America.  Listin...
Adding a 'benefit' to your name can make a big difference! There's a tendency in the real estate world to focus too much on the individual. It's very common to see a realtor's photograph and name plastered on bus benches, newspapers, and on websites. It's not so common to see the photograph or na...
On the Internet, the real estate agent with the best tools, rules! To be successful in today's market, the real estate professional has to do a lot more than they did previously.  Today's market is fast-moving and it's electronic.  Either take your place or find a way to be content sitting on the...

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