perception is king: PERCEPTION IS KING...Fran's Friday Forum...!!!
- 12/29/17 06:48 AM
YEARS AGO, between jobs, I spent a year or so selling ADVERTISING SPECIALTIES...
THE INDUSTRY...THEN, was IRREVERENTLY referred to as ‘TRINKETS & TRASH’...HOWEVER...
Within the industry there were PROFESSIONALS who SOLD THEMSELVES as experts in recommending PRODUCTS and METHODS that a customer could use to PROMOTE their businesses successfully using items WHICH CARRIED WITH THEM A HIGH PERCEPTION OF VALUE...SO...
A ‘PEN’ imprinted with a customer’s info and logo became a ‘WRITING INSTRUMENT’...OR...an ordinary ‘KEY CHAIN’ became a ‘KEY MANAGEMENT SYSTEM’...YOU KNOW...Much like ‘GARBAGE COLLECTORS’ being referred to as ‘SANITATION ENGINEERS’...GET THE GIST...???
IT WAS ALL ABOUT PERCEPTION...PERCEPTION WAS KING...BEAUTY WAS IN THE EYE OF … (6 comments)
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YEARS AGO, between jobs, I spent a year or so selling ADVERTISING SPECIALTIES...
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