success: How My Realtor's Newsletter Is Making Money For Her Competition - 09/28/07 06:31 PM
So I bought my house in December 2006 and used a Realtor I had casually met who gave me the address. Being a mortgage guy and someone who is really into database marketing and lead generation, I asked the obvious question.. "Did you know that roughly 17-34% of all the people in your (5 comments)
success: How One Phone Call Made A Realtor An Extra $6,150 - 09/27/07 10:22 AM
Here's a real story, and it happens in every market, every day. The builder's site Realtor gets a call from the builder's mortgage company that goes something like this.. "Alan, That buyer of yours that was going to close in two weeks; not gonna happen. Looks like the credit score dropped below 575 (3 comments)
success: How To Buy Brain Cells.. And Get Your Marketing There At The Right Time - 09/17/07 11:51 PM
Are you aware of the research available through the National Association of Realtors that can help you with your marketing efforts? Marketing research by Ries & Trout suggest that everyone has two slot in their mind for your business. People have two slots for cola, for pizza, for toothpaste, for dentists, and even (4 comments)