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Newspaper to enter the Real Estate industry - 08/20/09 10:40 AM
Reference: http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1004004393
Two funny things about this move:
1) Sellers pay $2K to go into papers - "Hello, 98% of buyers shop online"
2) Marketing is NOT what agents are paid for.
Agents and brokers earn their commission for the following servics, (among other things):
1) Properly pricing the home
2) Pre-approving/Screening buyers
3) Scheduling showings, dealing with cancellations
4) getting broker co-operation via MLS, broker open houses, etc.
5) Negotiating price, terms, protecting the seller
6) ancillary services: home warrenties, etc.
7) Dealing with lawyers, inspectors
8) being a mediator when lawyers don't work well
9) Keeping the … (0 comments)
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Innovative broker Spotlight: Century 21 Laffey - 08/19/09 11:24 PM
I get to see many Real Estate websites in my travels. Obviously there are a huge range of features, options, tools that any real estate website can have. So, I think it is good to highlight some brokers that you may not be familiar with, but are doing great new things in the Online Space.
My first pick is http://www.laffey.com, website for Century 21 Laffey Associates in Long Island, NY. Laffey happens to be a top 10 Century 21 franchise office.
The Laffey team is different. Lead by Emmett Laffey and his amazing staff, they are aggressive and have shifted … (0 comments)
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RIP Boring Banner Ad's - introducing the Online Billboard w. live listing widget - 08/18/09 02:45 PM
Trulia has been an innovator, from Listing Syndication to our iPhone application to our partnerships -innovation is a core part of our company culture. Last year, we really went after innovating and improving your experience when we introduced our new Online Billboard, live listing widget. This has revolutionized the “banner ad” you knew before.
Banner ads don’t generally work to drive traffic to your website. They also tend to offer little relevant content to the consumer. What does that mean? The old banner ad is on life support because advertisers failed to ask one important question: Why would a consumer … (0 comments)
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Price Reduction news - so what does it all mean for YOU the seller and agents? - 08/14/09 07:54 AM
Price Reduction news - so what does it all mean for YOU the seller and your agents?
I was astounded when I read the Price reduction news this morning. I was astounded because I know so many agents try their hardest to price homes correctly, only to have a seller demand a higher listing price. Some agents will walk away, knowing that their price is right, not wanting to align themselves with an unsuccessful sale attempt.
Other agents agree to the higher list price, only with a pre-signed price reduction, in the event that the only sound heard around the … (23 comments)
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Pierre Calzadilla
Brooklyn,
NY
More about me…
Trulia.com
Cell Phone: (347) 517-0801
Email Me
Blog? SEO? CRM sure I got that! Trulia, tech and real estate - no problem! tips and advice as straight up as possible.
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