seo: Improve your lead conversion, by improving your leads... - 12/19/07 01:00 PM
We all want "good" leads. I remember my years at my previous broker when we were driving 1,300 web requests a month (to the company - not counting direct to agent, office leads), we were closing around 4-6% of the requests for real commission dollars (*after appointments). We looked at our … (31 comments)
seo: Establish your "mega-presence" online. - 12/07/07 09:02 AM
Hey all, this is from my article in this month's RIS Media (http://rismag.imprev.net/2007/12/) pg 124/125 http://rismedia.com/wp/2007-12-11/how-to-establish-your-mega-presence-on-the-web/ (complete) "The average agent would probably count a website as part of their marketing plan and as important as their PDA, computer and digital camera. Yet, like many marketing tools of the past (see Polaroid and the Newspaper) the … (6 comments)
seo: Social Networking part 2 - Facebook and LinkedIn - 07/23/07 03:07 PM
I just want to give http://Facebook.com and http://LinkedIn.com proper placement in my social networking roadmap. I left them out of my initial posting about Social Networking. Facebook In my previous posting, I sort of disregarded FaceBook as a "MySpace" - but I am quite wrong. Sure it definitely can be, but recently … (7 comments)
seo: Realogy Network (C21, ERA, Coldwell Banker) join Trulia - 03/02/07 09:45 AM
Realogy announced this morning that they will be sending their entire listings inventory to Trulia.com and Google base for national syndication. This is the first time that Realogy, who owns Century 21, ERA and Coldwell Banker to name a few, will be actively allowing sites like Trulia to display and promote … (0 comments)
seo: From "Ink to Links" - the transition of your marketing dollar to web media. - 11/20/06 12:18 PM
For years Brokers and agents have spent countless dollars marketing in print. The main mediums being: Local Newspaper's, Real Estate Book's, Post Cards, Flyers, Door Hangers, etc. Their main purpose has been to generate phone calls/contacts from prospective buyers/sellers and most importnatly, keep the agent's name "top of mind". As far as … (1 comments)
seo: Great Article from Inman News - NAR 2006 HomeBuyer Survey - 11/16/06 06:29 PM
I love Inman. Every year NAR releases the Homebuyer Survey. This years survey went out to 7,500 homebuyers and gives an excellent snapshot of our real estate market. For some of us, the house values are way off, but the percentages do stand true. Here are two links that review the survey findings released … (1 comments)
seo: Niche Marketing on the Web - 11/16/06 04:57 PM
Real estate has attracted record numbers of new brokers and sales agents. From recent college graduates to seasoned professionals seeking new challenges, real estate has become one of New York City's hottest new professions. But there's a cloud attached to this silver lining. Inventory remains low and competition for listings is … (17 comments)
seo: Get Blogging to the Public - 11/16/06 04:54 PM
Information. That is what people want when they go on-line. They want all types of information: visual, aural, technical and descriptive. The internet has allowed people to collect information efficiently. That being said, if you do not have what they are looking for, they will go someplace else. One of the … (4 comments)
;)
Links;)
Archives
