trulia: The twitterati is not a kid anymore - 09/01/09 10:06 AM
Our consumer uses Social Media, they do so greatly, and they are not kids.NYTimes: Who's driving Twitter's Popularity? Not teenagers.NYTImes: Why adults have fed twitter's growthIt is no secret that the real estate industry can sometimes lag behind the latest trends. However, this time around, real estate agents and brokers really caught … (0 comments)
trulia: Newspaper to enter the Real Estate industry - 08/20/09 10:40 AM
Reference: http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1004004393
Two funny things about this move:
1) Sellers pay $2K to go into papers - "Hello, 98% of buyers shop online"
2) Marketing is NOT what agents are paid for.
Agents and brokers earn their commission for the following servics, (among other things):
1) Properly pricing the … (0 comments)
trulia: Innovative broker Spotlight: Century 21 Laffey - 08/19/09 11:24 PM
I get to see many Real Estate websites in my travels. Obviously there are a huge range of features, options, tools that any real estate website can have. So, I think it is good to highlight some brokers that you may not be familiar with, but are doing great new things … (0 comments)
trulia: RIP Boring Banner Ad's - introducing the Online Billboard w. live listing widget - 08/18/09 02:45 PM
Trulia has been an innovator, from Listing Syndication to our iPhone application to our partnerships -innovation is a core part of our company culture. Last year, we really went after innovating and improving your experience when we introduced our new Online Billboard, live listing widget. This has revolutionized the “banner … (0 comments)
trulia: Price Reduction news - so what does it all mean for YOU the seller and agents? - 08/14/09 07:54 AM
Price Reduction news - so what does it all mean for YOU the seller and your agents?
I was astounded when I read the Price reduction news this morning. I was astounded because I know so many agents try their hardest to price homes correctly, only to have a seller … (23 comments)
trulia: Improve your lead conversion, by improving your leads... - 12/19/07 01:00 PM
We all want "good" leads. I remember my years at my previous broker when we were driving 1,300 web requests a month (to the company - not counting direct to agent, office leads), we were closing around 4-6% of the requests for real commission dollars (*after appointments). We looked at our … (31 comments)
trulia: Meet your client - BEFORE - they need you...Social Networking 3 must-do sites - 06/07/07 11:40 AM
No I am not talking about "MySpace" or "Facebook", those two sites may make you seem hip, but as far as reaching your target audience, you are a little off - unless you are doing rentals or sell in a college community. There are 3 other venues, that truly speak to … (11 comments)
trulia: Interactive Tool for Real Estate Research - see an area "boom" from the 1800's to today - 05/31/07 08:52 AM
An amazing tool has been unleashed to the world that allows real estate developers, agents, buyers and you to see how an area has developed and grown over time, "Hindsight". Year by year, you can see the affects a factory opening, a train line meeting a new destination, the depression … (7 comments)
trulia: Trulia Launches out of Beta - 05/11/07 11:50 AM
Greetings my fellow AR friends. Trulia.com is now out of Beta! WOO-HOO! So what does this mean to the average real estate broker/agent? Well, the fastest growing real estate website in the US, just got even better. Unleash YOUR voice on our new "Voices" interface, our new search result pages, and several new features among them: Trulia … (3 comments)
trulia: Realogy Network (C21, ERA, Coldwell Banker) join Trulia - 03/02/07 09:45 AM
Realogy announced this morning that they will be sending their entire listings inventory to Trulia.com and Google base for national syndication. This is the first time that Realogy, who owns Century 21, ERA and Coldwell Banker to name a few, will be actively allowing sites like Trulia to display and promote … (0 comments)
trulia: Hey all Trulia update from the inside! (New Trulia API and more) - 02/21/07 02:06 PM
Hey guys I am stoked to share this info with you all. As you know I was the Director of e-Business for Fillmore Real Estate for several years, and I am still a licensed NYS real estate professional - although no longer practicing as of January. Now with Trulia, the work … (5 comments)
trulia: From "Ink to Links" - the transition of your marketing dollar to web media. - 11/20/06 12:18 PM
For years Brokers and agents have spent countless dollars marketing in print. The main mediums being: Local Newspaper's, Real Estate Book's, Post Cards, Flyers, Door Hangers, etc. Their main purpose has been to generate phone calls/contacts from prospective buyers/sellers and most importnatly, keep the agent's name "top of mind". As far as … (1 comments)
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