Happy Birthday to Jeff Turner, @respres - 10/28/08 07:19 AM
Today is the birthday of one of Active Rain's most popular netizen's, Jeff Turner.
I've known Jeff since at least 2006 and maybe before and I must say he is one guy who gets social media, and I mean Jeff really gets it. In fact, he's built his business, Real Estate Shows, almost solely through the use of social media. (If not entirely.)
Jeff is an inspiration to me and I'm proud to call him my friend. So, along with so many others here at AR and beyond, let me say "Happy birthday, Jeff!" and many, many more.
Join me by … (15 comments)

Zillow, Another Top Three Real Estate Social Network Sites - 10/28/08 04:54 AM
In the last two posts I covered the advantages of using Active Rain and Trulia. Today, Drew Meyers, Business Development Specialist, talks about why Zillow's platform qualifies as one of the top three. 
"Aside from Zillow Discussions, there is Home Q&A, and posting your listings of course," said Drew. "Also, a big one we just launched is the Professional Directory, which allows real estate agents and other related professionals to upload their information for free." (As an example, here's the directory listing for Paul's wife, Amie, a home stager in Lafayette, Louisiana.)
In addition to Drew's remarks, some of the most useful … (21 comments)

Trulia, One of Three Most Important Real Estate Social Network Sites - 10/27/08 06:07 AM
Recently, I asked Frances Flynn Thorsen and Rudy Bachraty, both Trulia community evangelists, to weigh in on the benefits of using Trulia and, more especially, Trulia Voices. Here's what they had to say.
Frances...
Traffic - 5 milliion monthly uniques
Demographics - 70% of the home buyers who visit Trulia plan to buy a home in the next 12 months and 70% of those buyers are not yet working with a real estate professional. 32% of the homeowners at Trulia plan to list their properties in the next 12 months. (This part makes it a no-brainer.)
Suite of Social Media Tools … (20 comments)

REBarcamp Houston Was a Great Success - 10/26/08 06:38 PM
I enjoyed so very much having the opportunity to keynote at last week's REBarcamp Houston. I want to pass along my thanks to Michael Price, President of ML Broadcast, for putting it together. (Oh, and Mike, the receipts are coming!)
Here are the slides from the keynote I posted to Slideshare...
REBarcamp Houston Keynote PresentationView SlideShare presentation or Upload your own. (tags: rebarcamp houston) Here are some photos and video of the event for your enjoyment:

That's me during the keynote

I also got to facilitate a session the goal of which was to craft a social media marketing … (8 comments)

Three Most Important Real Estate Social Media Sites in Which to Participate - 10/22/08 06:36 AM
(This is directed to those of you just learning about social media, especially as it pertains to real estate. If you're already a kool-aid drinker, you probably know this stuff, but feel free to comment nevertheless. As always, I welcome countering points of view.)
I promised this yesterday, but got sidetracked by the announcement that NAR is looking for a social media manager. (See my post at Conversational Media Marketing.)
I believe for Realtors in the early stages just learning how to use the tools of social media, there are three very important social network/social media sites in which to … (20 comments)

Top Three Social Networks to Join and Why - 10/20/08 11:56 AM
Most of my social media handyman posts will be in response to questions asked by Realtors and others. Today's comes from Irina Netchaev, a Keller-Williams Realtor in Pasadena, CA. She asks, "What are the top 3 social networks that you recommend joining and actively participate in and why?"
First, let me say that "three" is the operative word. There is an old proverb that says "a cord of three strands is not easily broken." I think that's applicable where social networking is concerned as well. It's a matter of strengthening your social graph. Being networked with a given individual in three … (83 comments)

What's the number one question you have about marketing via social media? - 10/05/08 09:41 AM
One of the ways I can best provide social media handyman services is by answering your questions. Let me invite you to take a quick poll that ask four of the questions I hear most often.
How can blogs help me market my business? How can I use Facebook for marketing purposes? What's the deal with Twitter? What are the best social networks to use in building my social graph? If these four don't represent your question, please submit it in a comment. 
Answering these questions helps me help you. Thanks!
… (18 comments)

Left Active Rain as 'The Blog Coach,' Returning as 'Social Media Handyman' - 10/04/08 07:25 PM
Consider this an official announcement. I'm coming back to Active Rain, not as the Blog Coach, which was my old moniker, but as the "Social Media Handyman."
Here's some background on why and why now...
I've learned a great deal about how to use social media for marketing purposes and have a penchant to teach others as well. (That's always been the case.) There are quite a number of Realtors just entering this space and they have many questions that I hope to be able to answer. Even those who've been doing this for a while need training on more advanced … (44 comments)

 

Paul Chaney

Lafayette, LA

More about me…

Social Media Handyman

Address: 305 Halcott Dr., #127, Lafayette, LA, 70503

Office Phone: (337) 216-4423

Cell Phone: (337) 804-2081

Email Me

Tips, ideas and honest advice about how to use social media as a marketing tool gleaned from industry veteran and thought-leader Paul Chaney.


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