ARCHIVED BLOG POSTS
The Home Seller Has the Marketing Advantage when they've partnered with a Professional Home Stager Buyer Profile - Know Your Buyer Part 1 A Perfectly Targeted Audience - Most buyers who come to your house are good prospects: they are actively shopping for the product you are selling and your hous...
#5 Vacancy Rate Is at an All-Time High According to the Census Bureau the vacancy rate of homes is at the highest level they have ever seen since they started tracking it 40 years ago! Therefore, it's critical for your home to be differentiated from other vacant homes on the market. If not, you...
#4 Only 10% of Home Buyers Can Actually Visualize the Potential of Home Nine out of every ten people walking in your home have no imagination of the wonderful possibilities your home has to offer them. They just can't picture it. Don't let a simple thing like no furniture or limited furniture ...
# 3 When A Room Is Kept Empty, Buyers Focus On Negative Details Can you imagine a brand new Mercedes without a paint job? Do you think people would notice the beautiful car or the missing paint? It's so much easier to notice that crack in the wall, or the chip in the tile when there is nothing ...
# 2 Without Furniture, There Is No Frame Of Reference How big is the room? Without furniture it's incredibly difficult to tell the scale and size of a room. When the buyer doesn't have answers to their questions-they walk away. What is this room for? Many times a buyer can't even tell if it's ...
#1 People Don't Buy Houses, They Buy Homes The number one reason a buyer purchases a home is because it "feels like home." It was warm, inviting and the buyer made an emotional connection with the home. When have you ever heard of an empty room described as warm and inviting? Sterile, cold, an...