real estate marketing: Question: What makes the ideal feature sheet?
- 11/05/09 05:42 AM
I've been designing feature sheets for clients and I've come across many design ideas. Some good, some bad. However, I'd like to standardize the sheets--that is, I'd like to know what makes the ideal feature sheet. What is a must, and what do you think should go on one. And, conversely, what shouldn't be included that sometimes is? I'd like to hear from realtors and stagers. … (3 comments)
real estate marketing: Before and After
- 10/29/09 04:54 AM
The before's are the agent's shots; the afters are mine--and I'll let you guess which are the befores and which are the afters. How much did it cost the agent? $79. Is it worth it? I think so. Do you?
… (9 comments)
real estate marketing: Lessons in real estate photography
- 10/29/09 01:25 AM
I've been contemplating the idea of offering a lunch and learn of sorts, where I would present key photographic techniques for capturing good real estate interiors and exteriors to a group of real estate agents at their office. I'm sure I'd get a crowd, if only for the free pizza and pop, and I'm quite confident that the presentation would be enjoyed, if only by those non professional photographers/agents. I could teach about the importance of exposure, about how to use the histogram, about the importance of keeping verticals straight, and the ideal shooting heights for different rooms, and on and … (4 comments)
real estate marketing: Marketing: In the days of telegrams, text messaging was a fictional technology
- 09/28/09 01:38 AM
In our short but accelerated--indeed, exponentially accelerated--technological growth, forms of communication are constantly evolving and changing, and for the most part, its wise to change with them, to adapt or be left behind with the relics. When the telegram was invented, I imagine that there were many who renounced anything to do with it and instead remained loyal to their post. When the telephone was introduced, I'm sure those who were used to the telegram had a hard time accepting this new form of communication. And when emailing and text messaging was introduced, I'm sure--actually, I know from experience--that there were … (3 comments)
real estate marketing: Marketing: Will virtual curb appeal matter more in the future?
- 09/22/09 01:29 AM
What I call virtual curb appeal is exactly that: curb appeal, virtually--that is, online. While agents are wise to stress the importance of physical curb appeal, how about the virtual kind? We know that most home buyers will start their research online, so what are we doing to differentiate ourselves from the masses of other realtors? I see so many "ok" sites--too many in fact--that just don't invite the user to navigate, to look deeper. So how are you maintaining your virtual curb appeal? What are you doing online to differentiate yourself, as a realtor, from the 30+ thousand of competing … (5 comments)
real estate marketing: Marketing: Make a bad photo look good
- 09/16/09 08:39 AM
Marketing: Make a bad photo look good I just wanted to share with you realtors and stagers what can be done to existing photos. If you have an existing photo that needs work, let me know and I can help improve it for you. Here's a good example of what can be done (note that the photos below are property of Clarity Northwest Photography and are only used here to demonstrate): By the way, the below are not two different photos but rather one original photo (the top one) copied and manipulated (the bottom one).
As a real estate photographer and videographer, I am shocked at just how many bad photos I see online, on MLS, of what people consider their biggest investment in their lives. What bothers me is that a chocolate bar company will spend millions on photos and videos to sell a $1 candy, but a homeowner won't spend a few hundred dollars fora photographer to sell a property worth hundreds of thousands, even millions of dollars! Shocking, right? I bet if you were selling a $100,000 car, for instance, you would do your best to market it properly with nice … (2 comments)
real estate marketing: How to: improve your Real Estate marketing with bad photos
- 09/14/09 05:29 AM
Recently, after inquiring whether a realtor might want to try my video services for their listings, they told me that they prefer to do their videos themselves, and, oddly, they explained that they like their videos to be handheld, shaky, with an obvious amateur look to it. I immediately thought about that horrible movie, The Blair Witch Project, and was both stunned and interested to know more about this apparent trend that I have been missing out on. So I asked for reasons why they prefer this look. Unfortunately, the realtor could not give me any, or didn't want to, or … (2 comments)
Stone Home Photo + Video is a Toronto based real estate photo and video marketing company focused on serving Toronto and area real estate professionals.
I've been designing feature sheets for clients and I've come across many design ideas. Some good, some bad. ;)
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