Appealing to Latinos Online - 05/20/08 07:18 AM
As the Latino population in America continues to grow, companies around South Florida and the entire United States are clamoring to find the best way to reach this market and many companies are now devising strategies to reach Latinos online. According to November 2007 figures from comScore's Media Metrix, 18.1 million or 41% of Hispanics are online.
The biggest question that arises when marketing to Hispanics is what language to use - English or Spanish? The answer to that question depends on what socio-economic class of Hispanics you are trying to reach. According to Grokdotcom - " The mostly acculturated Hispanics … (1 comments)

Free Offers = Increased Website Conversions - 05/11/08 03:57 PM
In today's world of internet marketing, users are becoming accustomed to getting things for FREE. Google has set the standard by offering services such as free email with practically unlimited storage, free analytics packages, free API's that you can incorporate into your website, and much more. Companies are following Google's lead and offering free products or services on their websites in order to entice users to give up their contact information.
In order to continually market to your potential customers you need to develop a database of people that have visited your website by enticing them to give you their contact … (3 comments)

 

Blue Interactive Agency

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Blue Inteactive Agency

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