Google's targeted advertising system - 09/29/08 08:38 AM
You do not get to be the holder of upwards of 70 percent of the search advertising market without a clear and fine tuned strategy.  The principle that Google's advertising business was founded on is to deliver the right information to the right person at the right time.
Both the search and ad team at Google is on top of their game, always working toward better results.  Google includes hundreds of thousands of advertisements with millions of products and services, and must filter them by relevance in a timely manner to discern which ads are useful to which users.  This is … (0 comments)

Future search developments? - 09/26/08 08:29 AM
The future of search has virtually unlimited potential toward lifestyle and information advancement.  In the past ten years we have experienced the essential birth of search, finding ourselves utilizing search engines for our everyday queries and needs. 
The excitement of the advancements of the previous ten years of search is projected to pale in comparison to the next ten years in search.  Google has recently celebrated its tenth anniversary, and is looking forward to the next ten years.  It is entertaining to speculate what the future of user based technology will hold.  It is highly theorized that the future of search … (0 comments)

More on the Google & Yahoo advertising deal - 09/24/08 09:56 AM
As previously covered- opinions in favor of and against the proposed advertising deal between Google and Yahoo are strong.  Those against the deal often cite the fact that Google controls roughly 70 percent of the search advertising market, painting it as a monopoly.  Those in favor of the deal have researched further to analyze the facts. 
 While Google does control 70 percent of the search advertising market, it does not set the pricing.  Advertisers set the pricing, bidding against each other for the amount they will pay when a user clicks on their advertisement.  Microsoft, Yahoo and other companies operate in … (0 comments)

Web Services-are we overloaded? - 09/22/08 08:25 AM
A popular topic that is always interesting to theorize with others about is the amount of services available on the World Wide Web currently.  When I say services I am referring to arenas such as social networking sites, blogging sites, video sharing sites, and numerous other social media sites whose design is intended to link people of common interests together. 
Internet users of today are fortunate, especially when it comes to business use.  Professionals can gather contacts of common interests online and share information about meetings, pertinent blogs, potential career moves, market conditions and any other information and feed it instantly … (0 comments)

Avalanche Basecamp Widget - 09/19/08 08:42 AM
Yahoo's Avalanche Widget was designed to integrate with Basecamp project management website.  A team of Information Systems students at Carnegie Mellon University developed the Avalanche Basecamp Widget during the spring '07 semester. 
Developers of Avalanche wanted to automate the most repetitive Basecamp tasks and make them easily accessible to users.  Avalanche's small size and further reduction capabilities make it a convenient addition to your desktop.  Avalanche gives users access to multiple projects on the same Basecamp account. 
When you open your Avalanche Widget, there is a project bar across the top to select which project you will be accounting time for.  … (0 comments)

Google-Yahoo advertising deal creates stir - 09/17/08 08:46 AM
The World Association of Newspapers (WAN) posted on Monday a detailed communiqué regarding its position against the potential advertising partnership between online giants Google and Yahoo.  Feelings about the partnership remain strong on both sides of the issue.  No matter which side you are on, neither can argue the newsworthiness of the debate.
The picture most frequently painted is of Google having overtaken Microsoft, who had enjoyed its status as the dominant technology company for over two decades.  According to this theory, Google's success weakened Yahoo enough for Microsoft to want to buy Yahoo in order to be in a more … (0 comments)

Flash not a future obstacle - 09/12/08 09:51 AM
It is no industry secret that flash is difficult to optimize, and in the past it was impossible.  Like any other industry challenge, search engine optimization has risen to the occasion and begun the process of discerning the most effective way of optimizing flash websites and content.  Flash is growing in popularity and must be easily indexed by search engines.
Google in particular has taken great strides in developing a new algorithm for indexing textual content in Flash files of all kinds-flash menus, buttons and banners and self-contained Flash websites.  Recently Google integrated Adobe's Flash Player technology in efforts to improve … (0 comments)

Google plans to digitize newspaper archives - 09/10/08 10:23 AM
Mountain View, Calif., Google has started the long process of scanning microfilm of the historic archives of consenting newspapers to enable users to search for them online.  Users can initially search for historical newspaper articles on Google News and Google will eventually enable the individual newspapers to display the archives on their respective websites. 
This process is an extension of a two year old endeavor by Google allowing users to search historic archives of major news and magazine publications including The Washington Post, The New York Times, Time Magazine and more in digital format.  A simple keyword search will allow access … (0 comments)

Google's Chrome - 09/08/08 08:35 AM
Google has unleashed its latest innovative approach to the World Wide Web-a web browser called Chrome. The concept behind creating a new web browser when there are currently a plethora of them in existence is simple-when the first and existing web browsers were developed users were looking at web pages. Today's users are advanced far beyond viewing a simple web page, they are instant messaging, watching and uploading videos, posting blogs and photos, and gaming. Today's World Wide Web users are highly interactive; a trend will expand with implementations of future technological advances.
Essentially, the brain masters that are Google opted … (0 comments)

Search Impression and Branding a Company - 09/05/08 08:58 AM
To target direct response business, search is your solution. In efforts to further explore the implications of online visibility and its effects on company branding and recognition, Google recently performed a study to isolate the search results of organic search terms on paid search ads across four categories: cosmetic, beverage, food/snack and household/laundry.
Participants of Google’s study were exposed to ads in different groups including aided awareness, unaided awareness, purchase intent and purchase consideration. Google was not surprised at the results-Paid advertisements viewed by participants in the unaided awareness group’s purchase intent increased for that brand.
Google analysts concluded that when … (0 comments)

Share Your Starburst - 09/03/08 08:46 AM
Trying to persuade a target audience to change their browsing habits to come to a specific website looking for content is difficult and probably futile. The web is all about ease of access, and some companies are taking this to a new level by spreading branded content to new destinations.
Mars—the iconic candy maker behind Starburst—is launching a full scale advertising campaign for their new Gummi Burst candies. Instead of relying on print and TV ads to direct consumers to their main website, Mars is taking a proactive approach by spreading the content throughout the web.
Starburst’s YouTube channel is the … (0 comments)

 

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