Yahoo & Google advertising update - 10/31/08 09:14 AM
Yahoo and Google are still in the midst of controversy regarding their plans to work together in an advertising deal-wherein Google will place ads next to some Yahoo search results.  Initially the online advertising merger was intended to roll out in October, but the companies have agreed to postpone proceedings to allow the Justice Department more time to analyze the arrangement.
There are signs that the Justice Department is preparing for a legal battle to prevent the advertising deal between Google and Yahoo, and plenty of controversy on Capitol Hill regarding the matter.  Now there are whispers from analysts who are … (0 comments)

Welcome to the Matrix? - 10/29/08 09:11 AM
Supercomputers, artificial intelligence and a speed demon connection capability-some say it is the death of the internet as we know it and the birth of "The Grid".  It is rumored that the grid will connect every computer in the world, thus creating a supercomputer with the capacity to transfer data to computers far more rapidly than the average broadband connection.  The grid will enable computers to download an entire film from a continent away within seconds; it will create the new standard and future realities of the internet.
The grid was developed by CERN-The European Organization for Nuclear Research, the same … (0 comments)

Elephant to back up Google's digital archives - 10/29/08 09:09 AM
They say an elephant never forgets.  A slew of nationwide libraries intend to act as that elephant when it comes to Google's new digitized archives for newspapers and books.  The libraries are working together to create what amounts to a backup of the digital library that Google is creating, publicly accessible of course.  The project has been labeled the Hathi Trust, the word Hathi is Hindi for "elephant", an animal known throughout history to "never forget".
  The project includes the libraries of 12 Midwestern universities acting together, and encouraging others to join forces with them.   Some of the participating universities … (0 comments)

Ever expanding social sites - 10/22/08 09:35 AM
To understand the full spectrum of interactive advertising and online networking, one need only stroll down a local beach strip or theatre complex and overhear conversations containing the keywords "Myspace" and "Facebook", and the advertising community took notice and began investing heavily in these mediums. 
Now strategic targeted advertisements appear on user profiles of these social networking sites, with the content appearing in user profiles with specified details that would make them a better candidate for certain products and services.  The web is evolving into a social place, much like a city street.  Media companies are creating ways to simplify sharing … (0 comments)

Ever expanding social sites - 10/22/08 09:29 AM
To understand the full spectrum of interactive advertising and online networking, one need only stroll down a local beach strip or theatre complex and overhear conversations containing the keywords "Myspace" and "Facebook", and the advertising community took notice and began investing heavily in these mediums. 
Now strategic targeted advertisements appear on user profiles of these social networking sites, with the content appearing in user profiles with specified details that would make them a better candidate for certain products and services.  The web is evolving into a social place, much like a city street.  Media companies are creating ways to simplify sharing … (0 comments)

Firefox 3.1's Geode - 10/20/08 10:09 AM
Technology provides conveniences we did not think were possible in the past.  Meet Geode-the web browser who browses you!  Should you ever find yourself in search of a great restaurant or attraction in a new city-or maybe perhaps the local news, you simply open your laptop, fire up Firefox and enter your favorite review site.  The browser will automatically pinpoint your location and provide a list of suggestions within blocks of you then provide detailed directions to get you there, taking out several search steps for you!  Upon granting it permission to access your geographical location, Geode knows where you are … (0 comments)

A new toy Apple? - 10/17/08 02:37 PM
Apple has become predictable about unleashing their new products and true to form, they have sent invitations out on Thursday morning for next Tuesday's press conference, where it is rumored to announce the latest of its sought-after laptop computers.  The event is to be held on Apple's campus in Cupertino, California and is for press and analysts to attend.
Apple is really good at generating a buzz about its upcoming products, and this time has been no different.  The buzz generally begins with leaks from Apple fan web sites. The new Apple laptops to supposedly be unveiled on Tuesday began producing … (0 comments)

Search & YouTube - 10/15/08 09:41 AM
Ask anyone in the search engine industry and related fields who the #2 search engine is, and they will tell you Yahoo.  Not anymore!  In a surprising new development, internet users are now conducting slightly more searches through YouTube.  As of the month of August, users performed roughly 2.5 billion searches through YouTube as opposed to about 2.4 billion on former #2 search engine Yahoo, according to comScore's expanded search query report.
Google happens to be the parent of YouTube and is considering methods of turning those 2.5 billion searches into revenue.  Recently, Google has started testing on video ads targeted … (0 comments)

Ask.com attempts to expand its share of search - 10/13/08 09:12 AM
Ranked a solid 4th place in the competitive arena of search engines is Ask.com.  The top 3 search engines are Google, Yahoo, and MSN, respectively.  Monday Ask.com is rolling out its latest version in order to remain abreast the tough competition.  The new version will be the first major overhaul since Chief Executive Jim Lanzone was replaced by Jim Safka in January.  Jim Safka previously served as the Chief Executive for popular dating site Match.com.  According to Safka:  "We have rebuilt the Ask site from the ground up."
Ask has now incorporated question and answer sites from around the World Wide Web … (0 comments)

Google and Yahoo agree to postpone advertising deal - 10/10/08 09:08 AM
Amid all of the controversy and press regarding the potential advertising agreement between online mogul Google and its smaller counterpart Yahoo, the two tycoons have agreed to a brief delay in proceedings.  The brief delay is reportedly a courtesy to the Justice Department, allowing them more time to investigate the alleged antitrust implications of the deal.
The extra window of time will give regulators extended time to fully investigate the proposed deal, ensuring that all interests are aligned legally and in the best interest of all parties involved.  Those who oppose the deal include several major advertising agencies and groups who … (0 comments)

Adobe and Google Site Search - 10/08/08 09:53 AM
Google is the definition of innovation, and is always up to the challenge of maintaining this title.  Always at the lead of discovering the newest and best ways to apply technology to specific business needs.  Recently, Adobe launched its Creative Suite 4, a wonderful program including desktop applications Adobe InDesign, Photoshop, Flash, Dreamweaver and Illustrator. 
Adobe is now using Google Site Search as part of Creative Suite 4's Community Help to connect suite customers to Help content both on and off of Adobe.com.  This help includes tech support, helpful tutorials, product assistance, articles and videos, tips, techniques, examples and blogs.  It … (0 comments)

Yahoo rethinks online advertising - 10/06/08 08:29 AM
Online marketing and advertising has the same basic goals as its marketing counterparts-to connect advertisers with their targeted audience.  Yahoo is adapting to the times and taking an innovative step forward with a new way of handling its advertising techniques.   APT is a system developed by Yahoo to buy and sell display advertising online.
Beginning in 2009, Yahoo will make APT available to advertising agencies, advertising networks, and advertisers.  APT (formerly APM) will allow publishers and advertisers the freedom to manage their display advertisements in a pool of hundreds of countrywide newspapers and Yahoo sites.  Yahoo hopes that APT will simplify the process … (0 comments)

Google Gadgets & New Blog Directory - 10/03/08 08:18 AM
In the world of blogs, widgets and enhancements, iGoogle's new gadget helps users stay current with news, blogs and updates with ease directly from their dashboards.  The gadget was built by software engineer Derek Collison using the AJAX APIs.  It is currently in beta version, with plans to use in the Language API where blogs will be translated into 13 languages with new interface and navigation options available.  The new navigation options are excitingly personalized.
Google's Blog Directory links from the main page and for further personalization, users can install iGoogle blog tab and customize by most recent blog postings or … (0 comments)

Google Transit now features NYC - 10/01/08 08:52 AM
Google has unveiled an addition to Google Transit on Google Maps-users can now navigate the entire New York metro region including the subway system, commuter rail, bus and ferry services from the Metropolitan Transit Agency (MTA), the Port Authority of New York and Jersey, New Jersey Transit and the City Of New York.  The fundamental goal of the Google Transit project is to make public transit information as easy to find as any other geographic information.
The addition of New York City is a monumental step in the direction of making Google Maps fully interactive.  This will aid the 20+ millions … (0 comments)

 

Blue Interactive Agency

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