Hire a Professional or Do-It-Yourself ???

I came across an interesting article today that discusses the benefits of hiring a professional real estate photographer - posted in a Canadian newspaper - For The Money Shot, Hire a Pro

My clients agree that professional photos do make a difference, but a great many of real estate agents I market to do not feel that it is very important to the selling of the property listing --- OR more to the point they agree that there is a benefit, but simply cannot afford it.

The vast majority of home buyers whom I've surveyed (and who have posted to blogs similar to this) agree that professional real estate photography and virtual tours make a huge difference when they conduct a MLS search listing.  Many realtor's agree, and some excerpts from the article back this up:

"The days of lacklustre photos snapped by realtor's may be numbered. Despite digital cameras, a growing number of real-estate agents are hiring professional photographers to showcase properties on-line, according to Ann Bosley, a Toronto real-estate broker and president of the Canadian Real Estate Association."

"Professional shots make sense even for low-end properties, according to Richard Silver, a real-estate agent who sells homes at all price levels in the Toronto area. Since Mr. Silver began using professional photography two years ago, his sales have gone up by about 25 per cent, he says. "I don't even put out a listing without the professional photos."

Lauretta Stewart, another Toronto real-estate agent, says she switched to professional photography two years ago after using a small condo unit as a marketing experiment.  Drawn by the professional photos on-line, "the buyer made a special trip from Guelph to see it," Ms. Stewart says.

 

 
Posted by Gail Paquette on 05/22/2008 06:58 PM   Comments (3)  
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Self Promoting Photography
05/21/2008
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Hi I am promoting my photography business on ActiveRain to give real estate agents and business professionals an alternative to going to a studio to have a professional portrait taken. I believe being relaxed and on your turf, whether that be in… more
 

Gail Paquette

Belleville, ON

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Photography by Gail

Office Phone: (613) 813-9979

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