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Century 21 has broken the mold and ventured into uncharted waters with its Superbowl commercial. What does the commercial say about the brand? The new management team is serious about restoring the brands pre-eminence on all levels of advertising. After spending the past three years revamping its Internet strategy - it is ready to re-enter television advertising to boost its internet strategy. The ad itself is a great way to boost its core message - our agents are smarter. bolder and faster. This takes the focus away from what we sell (homes) to how we sell them. Any Century 21 Agent … (0 comments)
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