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marketing: A Halloween Idea for your neighborhood or community blogs - 10/30/11 12:15 AM
Do you blog about your neighborhood or community? If so, I have an idea to share with you this Halloween season to help you promote yoru hyper-local site.
Many parents are concerned about their kids getting candy from people they don't know. But if you wrap up the candy and put an address label on it with at least some of your contact information, it's far less spooky for the adults!
Several years ago I started doing that and on these labels I put our names, address and the link for my Haunted Real Estate Blog since it fit with the … (25 comments)
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marketing: What Are Your Three Top Tips for Thriving Through the Downturn? - 10/24/08 01:03 PM
When I got my license in early 1993, the market was a little like this. Buyers just weren't buying. It was not nearly so bad, of course, but it was memorable. One young agent simply doorknocked, all day, every day, until she got a client to work with. Her tenacity eventually propelled her to the top of the industry.
Things are far worse now. The number of Realtors and affiliated real estate business professionals has been declining and will continue to do so for the next year or so at least. If you choose to remain in this business, what will … (2 comments)
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marketing: What are the Odds Your Silicon Valley Will Sell? Good Staging Will Help! - 08/27/08 07:53 PM
Today I went on the Broker's Tour in Silicon Valley's west valley areas of Los Gatos, Saratoga, Monte Sereno, Cambrian Park (part of San Jose), and Campbell. There's always a variety of homes available - big and small, elegant to simple. Most are well staged and prepared. But each week, I see some homes where I just have to wonder why the sellers didn't do this or that. Today was no exception. I saw a home that was great on the inside (in fact, I intend to show it to my buyers). There's peeling paint and other problems along the front … (5 comments)
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marketing: And... bad branding - 09/07/07 12:59 PM
I just did a serious post on the evolution of my "brand". My husband, Jim Handy, shared these with me:If you're too elated and need some calming down, here's your drink: http://www.georgia.jp/product/deep/index.htmlOn the other hand, if you're in California and are royally angry, try this one: http://premium-calpis.jp/And for anyone who likes to drink bodily fluids other than the above, this is your drink. http://www.otsuka.co.jp/poc/ … (8 comments)
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marketing: How do you define your own unique brand? Here's how I created & evolved mine! - 09/07/07 12:39 PM
A few years ago, I started paying attention to the concept of branding. All of my marketing efforts in the past had been varied, with the one constant being that my marketing pieces always seemed to brand my brokerage first and me second. After attending some real estate conferences and classes, I realized that this was not such a good thing for me - but it was sure great for the company where I hung my license!It seems to me that branding is a bit of a tricky balance. If you work with a large, strong firm that has good market share, … (6 comments)
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Mary Pope-Handy, ABR, CRS, ePRO, SRES, ASP
Los Gatos,
CA
More about me…
Sereno Group Real Estate
Address: 214 Los Gatos-Saratoga Road, Los Gatos, CA, 95030
Office Phone: (408) 335-1432
Cell Phone: (408) 204-7673
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