Real estate blog entries tagged with direct mail by PRC Market Positioning Group (PRCMPG)

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direct mail: Maximizing Your Return on Investment with Direct Marketing - 11/10/08 11:52 AM

Consistency is absolutely key. Consistency will trump all other factors. Rule of thumb is 1 x week for the first 10 weeks then every 10 days until you have 35% market share or more. Only then can you go to 2 x a month. With that said, I will tell … (2 comments)

direct mail: The 10 keys of direct mail success - 08/27/08 10:24 AM

Every once and a while I get something that is just too good not to share. I hope you enjoy Dean as much as I do -

If direct mail is considered the most targeted form of advertising, then why do so many people experience miserable failure?
Most buy a … (7 comments)

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