marketing: Are you being seen NOW? - 10/30/07 10:41 AM
Are you being seen?
John Keil wrote a blog awhile ago (Right place right time) about being in a realtors office, and getting a couple of loans out of it.  That got me to thinking.  Initially, my new business was built exactly that way.  I visited realtors offices, trying to build and develop relationships with them to get some leads.  While tedious at times, it worked.  I built a business that has grown into a very solid income stream from realtors and past clients.  Over the course of 9 years however, I have gotten lax with that aspect of my lead generation.
When … (0 comments)

marketing: The Unheralded Value of Referral Partners - 01/04/07 08:36 PM
As I spend more and more time looking for new business sources, I realize I have been neglecting to capitalize on one that is close, able, and willing to create opportunities.  My current referral partners.
I have now gotten in the habit of consistently asking them not only for referrals to borrowers, but also to their friends and co-workers who might be a good person to know.  My definition of someone good to know:
1) Someone influential or a frequent advisor among their friends.
2) Someone who is excellent at what they do to whom I can comfortably refer business to, thus serving my clients as their … (2 comments)

marketing: Active Rain drives traffic! - 11/07/06 11:33 AM
Have you all noticed that you get more traffic to your sites as a result of Active Rain?  In the past 3 weeks, I have had 2 people find me via seach engine, directly as a result of Active Rain.
 While it hasn't yet generated any business from strangers, it is nice to know that they are helping me to be more visible on the vastness that is the internet today.
How can I ramp this up?  As I can lend in 31 states, are there ways to have active rain list me as a lender in other states too?  Has anyone had … (2 comments)

marketing: overcome objections - 09/22/06 11:23 PM
!                                     Overcoming The Smokescreen Objection! You know the drill, someone calls off one of your listings, you call back and answer their questions about whether it has 2 baths or 3, you try to carry the conversation further, try to get them to consider you as their agent and they say, “I am not really looking to do anything for 6 months”.  You say, “OK, well when you are ready, let me know!”  And they say they will but never do.  But here is what you need to know-they lied to you! They are not waiting 6 months, they will be in contract … (0 comments)

marketing: Lender Licensing - 09/22/06 11:14 PM
There has been a push lately to have loan officers licensed in the states they do business in.  I think this would be a great new law. You need a license to fish, why not require a license to help people make one of the single largest financial decisions of their lives? 
 That being said, does anyone feel there would be a distinct marketing advantage, or referral comfort level if the lender who was getting business was licensed?  I'm not sure that anyone cares, and if someone were licensed and I was not, I think I could sell around it.  What do you … (0 comments)

marketing: Weekly realtor tips. - 09/18/06 02:50 PM
I am always looking for ways to be better at my job, and more valuable to the professionals who place their trust in and buisness with me.  One of the things I've begun is a "weekly realtor tips" that I email to my realtor partners.  I have gotten mostly good feedback, but i wanted to hear the opinions of other professionals.   Are your lender partners sending this sort of thing, and would you like them to? 
What value do they offer to your business other than getting loans closed?  why did you choose to work with them?  Thanks for the insight.
By the … (1 comments)

 
Prevelige_bob_hr Rainmaker_large

Bob Prevelige, CMPS

Milford, MA

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Zenith Mortgage Advisors

Address: 208 Main St, Second Floor, Milford, MA, 01757

Office Phone: (508) 634-3422 x 222

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