Brian's Blog

3 Things you must know about the New Economy!

Brian French (Estate Settlement LLC) — Mon, 29 Jun 2009 14:16:31 -0500

#1 What do people use the internet for?

It you can't answer this one, there is no sense going any further. Let me give you my take...the internet is in "business" to GIVE information. If you don't like to give information that the common person has in interest in than don't waste your time. While this is so obvious, it is the number one reason that people fail regarding their web pages success.

They believe because they have been in business for 25 years or went to Harvard Law School that some how they will be treated special and get more and better traffic to their site. The good and bad news is that Google and most web users don't really care how long you have been around in the non digital World or about your Ivy League education.

Both Google and your prospective clients have their own agenda that trumps yours. The sooner you accept this and EMBRACE their agenda the better you ride on the internet super highway will be.

#2 It NOT About You...

Is your web site loaded with platitudes about?
How much you care
What great service you provide
How talented you are
How great your background (bio) is

Are all the pictures on your website about you and your company?

We all want to create an image of professionalism and care. But do you and your web site have the "goods" to DEMONSTRATE that you do care and provide great service. Does your site provide EVIDENCE that you are skilled and talented and well worth the price that people pay to employ you?

The internet also allows consumers to brutally compare one service (product) provider with another if you are "all talk" with no verifiable substance then you should be discarded on the digital trash heap.

#3 Be a good Barnacle...

Some of the biggest offenders of this practice are the "Big Boys" players in most industries.

Historically they have collectively piled hundreds of billions into advertising to create 30 or 60 second sound bites via the "old media" to brain wash us all into believing in their "brand" is superior. They could dominate the marketplace because only a few competitors had the capital to slug it out.

Our little secret is that the internet changes all that, and the big guys "brands" are more vulnerable than the Titanic in an ice field. The little guy now can create a full featured value proposition via their web pages that makes the "brand" marketer look as cheesy as a carnival barker. Make no mistake brand name flagships are under attack by microscopic organisms.

Most of their "old economy" brand based flagships are useless to fend off the sea of deep eating barnacles that are headed their way. Nor do most of them have the crew to manage the gathering rough seas of the internet. They just like serving Champagne to the privileged in first class too much.

OK, now for the gritty details. You're one the barnacles working below the water line. If you are good enough to be a deep eating barnacle you and the others will sink the flagship. Then you will have to compete, with the real competition, the other barnacles for the booty in the marketplace.

With the spoils you should built a boat that you will be happy with. Maybe it's a nimble kayak or net flinging fishing boat, or a self propelled (economical) sailboat you're the captain of your ship (just don't build a Titanic).

One other thing... if you like being a captain of a kayak don't rule out being an admiral of a fleet. Remember the vastness of the internet can provide you with a World Wide trade route, you just have to have the right "Goods" on your boat to trade with.

Build the most well crafted boat (fleet) thru extensive research, innovative and creative application of giving. Now is your shot to be truly unique and dump the competition.

Hint: Trade in your real estate web site for a lifestyle advisory dream site.

More coming...

Brian French Internet Strategist, owner of 25 website (kayaks)

Free web page: Learn about Probate Niche

Brian French (Estate Settlement LLC) — Mon, 29 Jun 2009 13:39:57 -0500

Special niche section for probate real estate agents

Go to : http://www.Probate-links.com

Network with probate attorneys and CPA's

Easy and free!

Marketing Tip: For Estate Realtors and other Pro's

Brian French (Estate Settlement LLC) — Thu, 21 May 2009 09:05:39 -0500

There is no time like the start of a new relationship with a client to show your different than "all the other real estate advisors".

But to have a client for life you have to go beyond the norms of "business as usual".

At the initiation of probate or estate settlement I recommend to my attorney and realtor clients that they send a personal and appropriate gift to the estate executor or trustee.

The perfect give I have found is a book written by Angie Morris Epting called "The Settlement Game".

This book is all about how to divide family assets without tearing the family apart. I can't think of a more important book, to help a family in their time of need. The book may save you (the attorney) from needless inter family hassles too.

But here is the kicker... For $39 Angie will sign the book and write a brief message of encouragement and note that you (the attorney or FA) were thinking of them and thought you might like this book.

She will also gift wrap and mail it directly to the client.

All of my attorney clients who have done this have turned their clients into raving fans and referral magnets.

It's good business to be kind and thoughtful... so give it a shot:

Here is Angie's e-mail: angieeptingmorris@gmail.com

Here is her web page: http://www.thesettlementgame.com/content/

To be viewed as different... you have to act different!

6 things that Baseball has taught me about life

Brian French (Estate Settlement LLC) — Thu, 21 May 2009 08:31:53 -0500

1. In baseball if you fail only 7 out of 10 times you might end up in the Hall of Fame. With this fact players are eager to get up at bat they "dare to fail". Pretty much all teams in baseball win 1/3 of there games and lose 1/3 of there games. It's the other 3rd that determines success. Can you risk failing in public like a ball player does (in front of 30,000 angry fans)?

Do you take baby swings in life or simply bunt or hope for a walk?

2. Life like baseball has a long season. After 162 games the different between the # 1 team and the #2 team could be a few "bounces of the ball". To stay focused during so much chaos, uncertainty and pressure is an act of courage and emotional strength.

3. Baseball players work long hours and have a strong support network. Baseball players get to the park in the early afternoon they practice (to constantly refine their craft) and then wait for hours (they are patient).

Every player on the field is moving with every pitch in anticipation of action. (Constantly prepared to perform). Games start a 7:05pm and end at around 11:00pm by the time they unwind, eat and go to bed it must be 1:00pm (they work long hours). They are on the road 50% of the time their families make big sacrifices too.

4. We all go through slumps in life and we all make errors. People cheer when we win and boo when we lose but we are the same person regardless of the result. A lot of things in life are out of our control.

The most loyal fans in sports Cubs and Red Sox have tasted the most bitter defeats. But, it makes the Glory to come even more powerful. (thanks Billy B.) We are at our best when we forgive ourselves or our team mates and press on.

5. Don't ever lose the passion to win in the big leagues. Don't settle for a mid level (minor league) job that you could easily succeed at. Reach for the glory of the big leagues and have the courage to swing at every good pitch and slide hard into home.

6. Some day the game will be over, no one plays or lives forever. Make the best use of your time. Leave a legacy of goodwill behind with fans, team mates your community and organization. Coach others and share your wisdom. Give them your respect and love regardless their results!

How I help real estate agents in a unique way..

5 Good things about a "crisis"

Brian French (Estate Settlement LLC) — Thu, 21 May 2009 08:27:34 -0500

1. Houston we have a problem...
The biggest roadblock to progress is the stubborn devotion to the past and not challenging the status quo. A crisis need not be paralyzing but can be liberating. Unleash your creativity vision and passion!

2. To build something GREAT something has to come down first....
When you build a grand house or virtually anything worthwhile you have to take down some trees and push some dirt around. For meaningful progress; bulldozers work better than garden trowels. Be bold but patient, hold on to your vision and understand that things always look messy and confusing when they are "under construction".

3. New winners and opportunities....
The new winners embrace change, the losers long for yesteryear. Small guys can "run for daylight" when the big guys fall to the ground. Those who want to start the game over can race across the new victory line of their choosing vs. riding that old dead horse, down that worn out path.

4. Wisdom and creativity beats smarts every time...
If you lived through a crisis you learned a lot about yourself; your strength and weakness's. When we are "riding high on the ego train" we don't learn that much and act too cool. Humility comes before honor. Simple truths are now pursued, not complex errors. The school of hard knocks gives the noblest of degrees.

5. The friends you find under hard times are keepers...
If you have a friend in a crisis the "true you" is validated as being more "lovable" than you could have imagined (kind of heartwarming isn't it?. Your true wealth was more than you thought. A man that has friends cannot fail. Be grateful for this blessing... look around and be a blessing to others. Spread the wealth!

What was the "crisis" all about...? ...I forget.

Feedback welcome!

How I help real estate agents in a unique way

Free web page: Learn about Probate Niche

Brian French (Estate Settlement LLC) — Thu, 21 May 2009 08:18:05 -0500

Special niche section for probate real estate agents

Go to : http://www.Probate-links.com

Network withprobate attorneys and CPA's

Easy and free!

Join Powerful Linkedin Networking Group focused on networking in $14 Trillion probate market.

Brian French (Estate Settlement LLC) — Thu, 21 May 2009 08:14:41 -0500

FREE! Join Linkedin Group - Realtor Probate Marketing Group

Join Powerful Linkedin Networking Group focused on networking in $14 Trillion probate market.

FIND MUST SELL REAL ESTATE LISTING FROM ATTORNEYS, BANK TRUST OFFICERS AND ESTATE EXECUTORS

http://www.linkedin.com/groups?about=&gid=760977

Network with:

Attorneys

Financial Advisors

Appraisers

Bank Trust Departments

It's Free and Easy to JOIN!

http://www.linkedin.com/groups?about=&gid=760977

Members will receive a newsletter from industry experts!

Marketing Tip: Get to know your local Linkedin Group Owner

Brian French (Estate Settlement LLC) — Thu, 21 May 2009 07:19:13 -0500

I am the owner of a large Linkedin Group of over 2,400 members. Often times, I get new members joining my group who are located in other cities and plan to move to our community and establish contacts through Linkedin ahead of time.

In my group I have hundreds of great real estate agent prospects (soon to be newcomers to the area) but no one has picked up on it.

Being the Group Owner I have the ability to get each new members e-mail and send them a personal note. This is a perfect opportunity for me to introduce a real estate professional whom I have a agreement with.

What agents should do is cut a deal per lead with their local goup owner. Feedback welcome!

Brian French owns 10 Linkedin Groups including

Linked by Tampa Bay

Realtor Probate Marketing

REALTORS/ Appraisers: Get a web page on 10 real estate and probate websites for peanuts...

Brian French (Estate Settlement LLC) — Thu, 21 May 2009 07:15:33 -0500

Advertise your real estate or appraisal practice on 10 brand name probate websites for peanuts...

Realtors go here:
http://www.estatesettlement.com/realtor_offer.php

Appraisers go here:
http://www.estatesettlement.com/appraiser_offer.php

Build your probate real estate practice and network with: attorneys, CPA's and other professionals.

Our sites also allow you to post your blog articles at no cost. Effective, fast and bargain method to "tell your business story" and build valuable SEO links on the internet.

Join our probate realtor LINKEDIN Group

Niche Marketing Consulting: Please distribute to Real Estate Office Manager or Broker

Brian French (Estate Settlement LLC) — Thu, 21 May 2009 07:10:33 -0500

Please distribute to Real Estate Office Manager or Broker

Brian French

CEO, Money in Motion Marketing

Niche Marketing Consultant

For Real Estate Industry

There are approximately 2.6 million real estate agents in the United States. A great majority of these professionals are doing the same activities as their competitors and yet are expecting extraordinary results. By definition doing average things "the same old way" will produce at best "average" results.

Our proprietary niche marketing and consulting services provide powerful new methods for real estate agents to identify qualified and motivated prospects and provide them with a compelling value proposition available no where else in the marketplace.

Our network of over 20 web sites provides a platform for you to effectively market your professional services to consumers in a niche sector which has virtually no competition. Our online "communities" provide an opportunity to establish important center of influence relationships with: attorneys, accountants, financial advisors and other professionals.

We are owners of the largest Linkedin Group in Florida. We have over 2,500 active members. A number of our members are from other locations and plan to move to the Tampa Bay market in the near future. We are innovators in utilizing social networking web sites to convert prospects into a lifelong stream of quality clients.

About Brian French

CEO, Money in Motion Marketing and Estate Settlement LLC

Innovator in utilizing the power of the internet in niche marketing
Expert in web design and search engine optimization
Trained by top banks, investment firms and consulting companies
Has over 27 years of marketing experience
Owns 25 niche web sites
Has leading web site in U.S. on probate and estate settlement issues
Owner of 9 Linkedin Groups with over 4,000 members
Owner of www.TampaBayClassifieds.net and www.TampaBayNetworking.org
Owner of 3 Tampa Bay area niche center of influence sites; attorneys & CPA
Has realtor website that maintains the #1 rank in Google search for keyword
Education: Graduate Trust School, BA in Finance and Business Administration

Available for real estate sales meetings within the Florida market.

1 hour speaking fee is $150 which is fully refundable if we do not provide your staff with a commsurante value of useful new ideas and strategies that can be implemented immediately.

To book a sales meeting with Brian French Call 813 944-3190

Brian French E-mail: Brian@EstateSettlement.com

Real Estate: 10 special needs of dealing with probate & estate settlement properties

Brian French (Estate Settlement LLC) — Thu, 21 May 2009 07:02:37 -0500

By understanding and professionally addressing these unique needs a probate realtor can become an important asset in settling a family's estate. Skills established in this niche area will be rewarded by building of a "reputation of excellence" with estate attorneys and other professionals.

Executors or control persons are often located out of town.
Estate attorney may be hard contact or communicate with.
Time delays due to court / executor / trustee approval process.
Unoccupied residence may not "show well".
Valuable personal property must be properly secured.
Household items must be properly allocated or disposed & records kept.
Importance of accurate, independent and objective appraisals.
Importance of having an; insurance, security and housekeeping / maintenance plan.
Multiple beneficiaries increase the likelihood of family disputes.
Emotional strain on family; grief, emotional paralysis and guilt associated with disposing of loved ones property.

To establish a probate real estate marketing plan go here

To Join our Probate Realtor Linkedin Group go here

Gorilla Marketing: Probate Marketing for Realtors

Brian French (Estate Settlement LLC) — Wed, 06 May 2009 07:46:16 -0500

Learn the secrets of probate marketing. Find a powerful new market for your real estate practice.

see:

http://www.estatesettlement.com/realtor_probate_directory.php

How to turn Linkedin connections into valuable Long-term business relationships: 3 rules and 6 not so easy steps

Brian French (Estate Settlement LLC) — Wed, 06 May 2009 07:42:25 -0500

For free report go to:

http://www.estatesettlement.com/linkedin_connections.php

If you like this report please provide me a recommendation on my profile.

Marketing Tip: Get to know your local Linkedin Group Owner

Brian French (Estate Settlement LLC) — Wed, 06 May 2009 07:38:14 -0500

I am the owner of a large Linkedin Group of over 2,400 members. Often times, I get new members joining who are located in other cities and plan to move to our community and establish contacts through Linkedin ahead of time.

In my group I have hundreds of great real estate agent prospects (soon to be newcomers to the area) but no one has picked up on it.

What agents should do is cut a deal per lead with their local goup owner. I am not inclined to spend countless hours of service for free. Let the "market" determine the value of each lead.

Feedback welcome!

Brian French owns 10 Linkedin Groups including

Linked by Tampa Bay

Realtor Probate Marketing

How to turn Linkedin connections into valuable Long-term business relationships: 3 rules and 6 not so easy steps

Brian French (Estate Settlement LLC) — Fri, 06 Feb 2009 06:10:43 -0600

For free report go to:

http://www.estatesettlement.com/linkedin_connections.php

If you like this report please provide me a recommendation on my profile.

Gorilla Marketing: Probate Marketing for Realtors

Brian French (Estate Settlement LLC) — Sat, 31 Jan 2009 08:06:38 -0600

Learn the secrets of probate marketing. Lock out your competition for LIFE!

see: http://www.estatesettlement.com/realtor_probate_directory.php

8 Ways to Build Trust in Business

Brian French (Estate Settlement LLC) — Mon, 19 Jan 2009 11:44:09 -0600

8 Ways to Build Trust in Business
Free report!

A Must Read for all aspiring Rainmakers:

Go to: http://www.estatesettlement.com/building_business_trust.php

PDF version available

Spread the word to friends and contacts!

Best Niche in Real Estate for 2009

Brian French (Estate Settlement LLC) — Sun, 18 Jan 2009 17:36:33 -0600

Promote your niche probate real estate practice on 10 of our FIRST PAGE ranked websites

Receive "exclusive" market rights NO COMPETITION (how often can you lock out your competitors?)
Partner with the TOP COMPANY in the probate and estate settlement niche category
Recieve free consultation and a proven easy to implement marketing plan.
Network with Attorneys and bank trust departments that can feed you listings forever!

VISIT PROBATE REAL ESTATE LISTINGS

Join Powerful Linkedin Networking Group focused on networking in $14 Trillion probate market.

Brian French (Estate Settlement LLC) — Sun, 18 Jan 2009 17:34:08 -0600

FREE! Join Linkedin Group - Realtor Probate Marketing Group

Join Powerful Linkedin Networking Group focused on networking in $14 Trillion probate market.

FIND MUST SELL REAL ESTATE LISTING FROM ATTORNEYS, BANK TRUST OFFICERS AND ESTATE EXECUTORS

http://www.linkedin.com/groups?about=&gid=760977

Network with:

Attorneys

Financial Advisors

Appraisers

Bank Trust Departments

It's Free and Easy to JOIN!

http://www.linkedin.com/groups?about=&gid=760977

Members will receive a newsletter from industry experts!

2009: Say goodbye to the Old Way of doing business! INNOVATE

Brian French (Estate Settlement LLC) — Sun, 18 Jan 2009 12:36:56 -0600

Join Powerful Linkedin Networking Group focused on networking in $14 Trillion probate market.

FREE! Join Linkedin Group - Realtor Probate Marketing Group

Join Powerful Linkedin Networking Group focused on networking in $14 Trillion probate market.

FIND MUST SELL REAL ESTATE LISTING FROM ATTORNEYS, BANK TRUST OFFICERS AND ESTATE EXECUTORS

http://www.linkedin.com/groups?about=&gid=760977

Network with:

Attorneys

Financial Advisors

Appraisers

Bank Trust Departments

It's Free and Easy to JOIN!

http://www.linkedin.com/groups?about=&gid=760977

Members will receive a newsletter from industry experts!

Best Idea for 2009: Create a Probate Real Estate Team

Brian French (Estate Settlement LLC) — Sun, 18 Jan 2009 12:35:11 -0600

Create a real estate probate "team" in your real estate office (for less than $100 a year / 4 partners)

Promote your niche probate real estate practice on 10 of our FIRST PAGE ranked websites
Receive "exclusive" market rights NO COMPETITION (how often can you lock out your competitors?)
Partner with the TOP COMPANY in the probate and estate settlement niche category
Recieve free consultation and a proven easy to implement marketing plan.
Network with Attorneys and bank trust departments that can feed you listings forever!

VISIT PROBATE REAL ESTATE LISTINGS

Question for 2009: Are you a butterfly or a dinosuar?

Brian French (Estate Settlement LLC) — Sun, 18 Jan 2009 12:33:35 -0600

Can your business evolve and "dance on the wind of change" or are you destined for the tar pits?

Best Idea for 2009: Create a Probate Real Estate Marketing Plan

Become a "unique" and sought after real estate "specialist".
Promote your niche probate real estate practice on 9 of our FIRST PAGE ranked probate websites
Receive "exclusive" market rights NO COMPETITION (how often can you lock out your competitors?)
Partner with the TOP COMPANY in the probate and estate settlement niche category
Recieve free consultation and a proven easy to implement marketing plan.
Network with attorneys and bank trust departments that can feed you listings forever!

VISIT PROBATE REAL ESTATE MARKETING

Why plod along when you can fly?

How to turn Linkedin connections into valuable Long-term business relationships: 3 rules and 6 not so easy steps

Brian French (Estate Settlement LLC) — Sun, 18 Jan 2009 12:31:28 -0600

For free report go to:

http://www.estatesettlement.com/linkedin_connections.php

Also available in PDF format.

If you like this report please provide me a recommendation on my profile.

2009: Say goodbye to the Old Way of doing business! INNOVATE

Brian French (Estate Settlement LLC) — Thu, 01 Jan 2009 14:51:46 -0600

Join Powerful Linkedin Networking Group focused on networking in $14 Trillion probate market.

FREE! Join Linkedin Group - Realtor Probate Marketing Group

Join Powerful Linkedin Networking Group focused on networking in $14 Trillion probate market.

FIND MUST SELL REAL ESTATE LISTING FROM ATTORNEYS, BANK TRUST OFFICERS AND ESTATE EXECUTORS

http://www.linkedin.com/groups?about=&gid=760977

Network with:

Attorneys

Financial Advisors

Appraisers

Bank Trust Departments

It's Free and Easy to JOIN!

http://www.linkedin.com/groups?about=&gid=760977

Members will receive a newsletter from industry experts!

Best Idea for 2009: Create a Probate Real Estate Team

Brian French (Estate Settlement LLC) — Thu, 01 Jan 2009 14:50:46 -0600

Create a real estate probate "team" in your real estate office (for less than $100 a year / 4 partners)

Promote your niche probate real estate practice on 10 of our FIRST PAGE ranked websites
Receive "exclusive" market rights NO COMPETITION (how often can you lock out your competitors?)
Partner with the TOP COMPANY in the probate and estate settlement niche category
Recieve free consultation and a proven easy to implement marketing plan.
Network with Attorneys and bank trust departments that can feed you listings forever!

VISIT PROBATE REAL ESTATE LISTINGS