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Do you know what the number one mistake most businesses make when the economy weakens and/or their business slows down? They cut back or cut out their marketing! How can any business expect to survive if they don't market that business? Often times they are even erroneously guided to this action by their own accountant! Is this happening to you? Are you doing this with your real estate business? Here's the problem with that. Your competition will still market and advertise, so whatever business is out there for the taking will most certainly go to the business (or agent) who remains … (4 comments)
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