One of the most critical aspects of any sales profession is having the right mindset.
Do you feel that you are the absolutely best Real Estate Agent in your market? I am not referring to the highest producing agent, because that is not the only measure of an agent's skill and ability. I am referring to an agent who cares whole-heartedly about the client. Puts the client's needs first, and provides outstanding guidance, customer service, negotiating skills, and thorough knowledge of the process… Are you that agent?
Well if you do not think you are, you actually have a fiduciary duty to your client to refer them to another agent who is!
Think about that for a moment…
Self confidence in your abilities is the first step to achieving the right mindset in order to have the kind of success you deserve in the Real Estate Business.
If you cannot convince yourself that you are the worthy of the client's business, how in the world are you going to convince anyone else?
Knowledge = Confidence so if you are lacking in confidence, perhaps its time to expand on your knowledge base…
If you think your skills are lacking then please seek help, guidance and coaching so that you can be everything your clients need you to be.
"Millionaire Real Estate Agent" and "Shift" by Gary Keller and Jay Papasan are 2 great reads.
Stay tuned … in the next "mindset" post we will begin to examine the influence of positive affirmation daily to make sure you have the right "mindset" for success every day!
PropertyMinder is the premier solution provider of Web Based Technology catering to the Real Estate Industry. We provide an exceptional, professional, web presence as well as relevant and powerful tools to help agents generate leads, save time, and most importantly, increase profit!
Happy Holidays! PropertyMinder would like to celebrate the season of giving by introducing its new AccelerAd™ technology to its already impressive line of AccelerAgent™ websites for Realtors® and Real Estate Agents.
The PropertyMinder AccelerAd™ tool allows Realtors® to simply post their listings from their PropertyMinder website onto Craigslist. Exposing the property on Craigslist can lead to more traffic, website activity, and leads. AccelerAd™ will simultaneously promote your listing AND drive traffic back to your PropertyMinder website. This win/win equation will help save time, get more exposure, increase web traffic, and potentially capture more business.
Inside the Inventory Manager of your PropertyMinder website, there will be an extra link next to each listing that says “Post to Craigslist”. Just click on the link for the specific property and it will then take you to the Accelerad Setup Menu.
Once inside the setup menu, there will be several options that can be edited. First off, you will be able to edit the Posting Title which is what Craigslist buyers will see. We recommend to make an attracting title such as, “Beautiful Home with White Picket Fence” which the visitors will click onto. Anther option that is available in the setup menu is to input your Craigslist email login. This will allow all your Craigslist posts to be saved inside the Craigslist account and you will be able to keep track of all your submitted posts. The other two options are the ability to Copy the HTML code for the AccelerAd. This is more of an advanced option whereas if the Craigslist link ever breaks, you can use the HTML code and manually insert the ad into Craigslist. The last option is where you can change the city/area that you are posting into Craigslist. By default, the AccelerAd should pick the correct part of Craigslist that the specific home you selected should be inputted into. If you ever need to change the City/Area, you will easily be able to change it there.
After selecting the options in the AccelerAd setup menu, clicking on Submit will get you into the Craigslist post. It will NOT automatically submit the listing. You will have to continue into the selected prompts and the Captcha screen to actually submit it. Also, check your email on file with Craigslist to finish posting the property. In all, it should take about a minute or so to add the listing in. This should heavily decrease time inputting these types of ads and I know a lot of Realtors will appreciate that.
If you are a listing agent and have at least 1 property for sale, please sign up today for aFree 30 Day Trial of our AccelerAgentTM websites powered by our new AccelerAdTM technology. Ask us for a 30-day no risk trial by calling (800) 743-5820 today.
PropertyMinder has just added to its growing number of MLS partnerships by adding the Regional MLS of Minnesota, now known as NorthStarMLS, to its MLS coverage areas. PropertyMinder will now be able to provide direct MLS search access to approximately 16,000 Realtors® in Minnesota and Western Wisconsin. Realtors® in those areas can now use PropertyMinder’s AccelerAgent Website platform to allow visitors to search properties, save searches, get automatic listings by email, client tracking, and more.
RMLS/NorthstarMLS members can take advantage of this technology partnership by signing up for a free 30 day test drive of the AccelerAgent Real Estate Websites by following this link: Free Website Test Drive
About NorthStarMLS:
Serving approximately 16,000 REALTORS® in Minnesota and Western Wisconsin, NorthstarMLS is operated by the Regional Multiple Listing Service of Minnesota, Inc. (RMLS) under a mandate to develop and deliver excellence in the technologies, data resources, programs and policies that support our subscribers in the performance of professional real estate practice.
About PropertyMinder:
PropertyMinder. has been an innovator in the areas of Internet Marketing, Web Technology, Content Management, Post Sales Follow-up, SEO Marketing and Management. We have successfully partnered with Real Estate Agents and Brokerages through our superior products and unmatched Customer Service.
PropertyMinder and San Diego Association of Realtors™ Partner Up for Affinity Program
San Jose, CA, October 28, 2009 – PropertyMinder has entered into a web technology partnership with the San Diego Association of REALTORS® (SDAR). SDAR has chosen PropertyMinder as the vendor of choice for real estate websites for their over 12,000 members.
“This is a very exciting opportunity for PropertyMinder. We are pleased with the recognition given to us by SDAR. We believe that our AccelerAgent™ and Single Property Websites will help SDAR members achieve better Internet Marketing through our extensive tools,” said Jane Ellsworth, PropertyMinder VP of Sales.
“We are thrilled about this partnership and to be able to pass along such valuable services to our membership,” says Chief Executive Officer Mike Mercurio. “PropertyMinder is known as a leading provider of websites, client management systems and more. Our members will now have access to very sophisticated tools that will help them better manage their business and serve their clients.”
The AccelerAgent™ Websites offer a suite of productivity tools, a sophisticated client relationship management system, unlimited lead generating opportunities, tracking tools, customized IDX searches, and disclosure hosting capabilities.
Single Property Websites allow more visibility and marketing power in the agent’s hands. Listings have their own URL. Linking this site to a personal web site gives any agent more marketing power. This site includes an Open House feature and Disclosure Document hosting. In just a few clicks, listings are exposed to different home search portals.
About PropertyMinder:
PropertyMinder. has been an innovator in the areas of Internet Marketing, Web Technology, Content Management, Post Sales Follow-up, SEO Marketing and Management. We have successfully partnered with Real Estate Agents and Brokerages through our superior products and unmatched Customer Service.
About SDAR
The San Diego Association of REALTORS® is the largest trade association in San Diego County and the fourth largest local REALTOR® Association in California, composed of over 12,000 members.
We all know that our current and past clients are the greatest resource for referrals. A little thoughtful gesture can go a long way.
Here are just a few ideas on what to give your clients to say thank you.
Housewarming Party. This one may sound expensive; however, it does not need to be. You can host a simple snack party serving simple finger foods. Always remember that it's the thought that counts! Here is a simple guide in hosting this party:
Ask your clients for the list of people that they would like to invite, along with their email addresses.
Create a registration form on your website.
Email the invitation to the people in the list and tell them to register on your website so that you know how many people are expected.
This is a great way not only to show your clients that you value their business, but also to market yourself as a real estate agent to the visitors. The emails that you collect through the registration form will grow your pipeline.
Move-in Present. If you don't have the resources to throw a party for your clients, try offering a gift. Here are some simple ideas:
a centerpiece for their dining room or living room
gift basket - choose your theme: popcorn/movie night, kitchen supplies, recipe collection, snacks for the kids, etc.
gift cards - save your clients some green by giving them a gift card from a nearby grocery or home improvement store.
first night survival kit - dishwashing soap, sponge, garbage bags, toiletries, etc.
Don't forget to attach your business card to these presents.
Monthly Strategies. You can also send a monthly "little something" to your clients. This is a good way to keep your name in front of your clients.
Send them a handwritten note every month. There are really strange holidays out there such as Friendship Day, Grandpa's Day, etc. Go online and depending on who your client is, send them a quick note about it.
If you have the time, come by and just say hello. Ask how they are doing and if you can be of any assistance to them or if they know anyone who might need your expertise.
Use your website to send them Market Updates.
These should get your creative juices flowing. Always remember that a simple follow-up after closing the transaction is greatly appreciated by your clients. Your rewards are the referrals.
With the AccelerAgent™ Website, promoting yourself is easy. The system allows you to create your own registration forms and schedule messages to go out on specific dates. These messages come with beautiful templates. Please call our Tech Support Team at 800-743-5820 ext 2 if you need assistance. We also offer weekly webinar trainings for our customers. Click here to register.
For more information on AccelerAgent™ Website packages, free trials and demos, please call 800-743-5820 or visit www.propertyminder.com.
An SWG research revealed that a talking website is evaluated positively by 65% of the interviewed people. Almost the same percentage of the sample, 64%, asserts that the Internet should keep evolving towards the inclusion of sounds and images - i.e. to become more and more multimedia-oriented.
Following this major trend, PropertyMinder now provides this service, turning your site into a talking website without slowing down your Internet browser.
PropertyMinder's talking AcclerAgent Websites can increase your sales. Your message is personal, real, and dynamic. You can use it to build up "excitement" about your services.
So, how long did the development of text to speech technology take?
(Source: Wikipedia)
In 1779, the Danish scientist Christian Kratzenstein, working at the Russian Academy, built models of the human vocal tract that could produce the five long vowel sounds. They were [a], [e], [i], [o] and [u]).
The first computer-based speech synthesis systems were created in the late 1950s, and the first complete text-to-speech system was completed in 1968. In 1961, physicist John Larry Kelly, Jr and colleague Louis Gerstman used an IBM computer to synthesize speech, an event among the most prominent in the history of Bell Labs. Kelly's voice recorder synthesizer recreated the song "Daisy Bell". Coincidentally, Arthur Clarke was visiting his friend and colleague John Pierce at the Bell Labs Murray Hill facility. Clarke was so impressed by the demonstration that he used it in the climactic scene of his screenplay for his novel 2001:, A Space Odyssey, where the computer sings the same song as it is being put to sleep by astronaut Dave Bowman.
Today most of us listen to synchronized speech when we drive. Text to speech is available on many GPS units, and it simply uses a voice engine to generate speech based on the text that needs "reading", so it can tell you, "Turn right on Maple Street in 400 yards" instead of just "Turn right in 400 yards."
"There are many situations when prospects and customers prefer listening to reading, but certain daily MLS listings data updates are impossible to pre-record. We are happy to be the first company to turn a website into a real multi-media tool for all Real Estate professionals in the United States," said PropertyMinder's Executive VP, Aric Kazarnovsky.
Talking websites make your visitor experience more interactive. Even if they become visually distracted, they still receive the content via audio, therefore still absorbing the material.
Since 1999, PropertyMinder has helped thousands of Real Estate agents and brokers adjust quickly to the post-Internet revolution and take advantage of tremendous Internet Marketing opportunities to secure their success in Real Estate.
We invite all our readers to test drive the AccelerAgent™ Websites at www.propertyminder.com. Ask us for a 30-day no risk trial by calling (800) 743-5820 today.
A personal website can definitely become your second self. You must use it to avoid becoming “just another agent”. The more people see value on your site, the more they will stay and possibly convert to leads. Your website should reflect what you’re all about when it comes to your business. Here are some ideas for you to consider in modifying your current website:
Target Market. Having a niche can be beneficial. Although it is nice to work with “everybody”, it’s your expertise that will set you apart from the pack. Some examples include specializing with first time buyers, growing family, senior real estate, foreclosures, short sales, luxury homes and more.
Content. Once you’ve figured out your unique market, create your content. For example, if you specialize on first time buyers, add links that give them advise on what their checklist should look like before buying, or create a form on your website that will allow them to download a report on the latest first time buyer programs available.
Basic Contact Information. Make sure that your phone number and email address are correct. One typo on the email can cost you a lead. Also, if you’ve switched companies, be sure to change your logo and company information as well.
Testimonials. Show off those thank you letters from your clients. Given that buyers search for homes and agents online nowadays, it’s important that they see how satisfied your past clients were with your services. Sometimes we forget the power of reviews.
What’s in it for me? It’s nice to know what your designations are, where you’ve attended college, and what you were doing before your real estate career; however, an average Joe will not even know what those designations stand for. You can create a page for that, but do not forget to sell the benefits of having you as their agent.
Overall Design. Choose a website banner that best reflects your local area. If you’d like your listings to flow through a slideshow, add that to your homepage. If you have no listings at the moment, choose an animated design that has pictures of your area. The movement will create a different effect on your site.
AccelerAgent™ Website subscribers are able to create and modify contents like these through our comprehensive Website Editor tool.
For more information on AccelerAgent™ Website packages, free trials and demos, please call 800-743-5820 or visit www.propertyminder.com.
Combining text with audio helps improve your website's visitor comprehension.
Reading your slogan, mission statement, and business philosophy require concentration and mental effort. For most of us, multitasking becomes virtually impossible when we try to absorb the words while reading. Your website visitors may redirect their attention to bright images, flash designs or animations before they even finish reading your slogan. As a result, many do not see your unique value proposition on the spot.
AccelerAgent™ Websites' new audio feature helps convey your message to visually distracted readers.
Being virtually bombarded with advertising, we become immune to commercials and we only look at ads for about two to five seconds on average. We see the words with our eyes, engage with the layout of the text, and we subconsciously acknowledge the paragraph breaks and emphasis on certain words. This is one of the reasons why the best ads, unique marketing statements, headlines and slogans are limited to just a few words.
AccelerAgent™ Websites now feature the latest Text to Speech (TTS) Technology.It can convert unlimited text and dynamically generated content to audio in seconds. Only PropertyMinder Websites can play content that is not pre-recorded. Text-to-speech is a process through which text is rendered as digital audio and then "spoken". Agents may select the voice and gender of the speaker that will deliver their marketing messages to buyers and sellers.
In Web 2.0 reality, enabling audio on your website can help communicate your value to your target audience and deliver your marketing message in a short period of time.
Research has shown that when read aloud and simultaneously shown, text is better absorbed by the reader. This is also why services like Podcast* became a popular marketing media for businesses.
PropertyMinder AccelerAgent™ Websites may sometimes be referred to as "Talking Websites". They simply communicate with great impact.
Imagine a Sales Representative that speaks to each of your website visitors, giving detailed information on the service you provide. Speaking websites will increase your number of buyers.
AccelerAgent™ Websites make your guest's experience more interactive. Go beyond flat text and communicate your value with impact.Stand out from the crowd.
Since 1999, PropertyMinder has helped thousands of Real Estate agents and brokers adjust quickly to post-Internet revolution and take advantage of tremendous Internet Marketing opportunities to secure their success in Real Estate.
We invite all our readers to test drive the AccelerAgent™ Websites atwww.propertyminder.com.Ask us for a 30-day no risk trial by calling (800) 743-5820 today.
There are three major reasons for doing special promotions in general. First, you want to acquire new clients. Second, you want to remind your existing clients about your great service; and third, you are wishing for referrals. By offering something attractive to your target market, even strangers may suddenly be interested in what you have to offer. Same objectives apply to real estate agents.
Special promotions don’t have to be expensive and luxurious. It can be as simple as giving away tickets to a game, play or movie. Creativity is the key.
Here are just some ideas of special promotions that you can offer your buyers and sellers:
Offer a free one year home warranty for each client that buy or sell his home with you.
Go to a local restaurant and ask for coupons that you can scan and email to your leads.
Conduct a monthly drawing for a home improvement gift card.
Give away a book that might interest buyers or sellers. You can also do this via a monthly drawing.
Offer a free trip or weekend getaway to those that buy or sell a home with you. There are tons of websites that offer inexpensive vacation package deals.
If you are a big sports fan, you can probably offer free tickets to a game.
Do the famous "on me" promo - your moving truck is on me, your first cable bill is on me, your housewarming is on me, and the list goes on.
Don't forget the details.
Once you have decided on your promo, be sure to explain the rules to your clients. You can send an email with information such as the requirements, drawing date, contact method, trip destination, coupon attachments and more.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.
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