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Should your website be consumer-centric or agent-centric? - 09/29/08 05:55 PM
Is consumer-centric web presence is merely a hype or a new Web 2.0 online marketing?
Last month the Industry leaders and technology experts gathered at the RISMedia 19thAnnual Leadership Conference in New York. Among many topics they discussed whether real estate practitioners should and how to make Real Estate websites consumer centric.
Aric Kazarnovsky, Executive Vice President, PropertyMinder, Inc. together with other panelists like Michael Fisher, Sr. Vice President of Marketing Coldwell Banker Real Estate, Pat Lashinsky, President of ZipRealty, Ashfaq Munshi, CEO Terabitz, Jonathan Blood, Vice President Delta Media Group offered advice and best practices on how to run the best … (0 comments)
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Three "Must have" directory listings for your website - 09/25/08 12:15 PM
Have you ever played the game Where's Waldo? I always think of search engines when I see a child playing Where's Waldo. Your website is much like the small Waldo character out there in the world wide web. People are trying to find your site but can't see the forest for the trees. In some cases, your website may not even be on the page if it is not listed by the search engines. Submitting your website to the search engines, specifically google and yahoo, is very important and it is easy and free. Those two search engines cover over half … (1 comments)
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Three Simple Rules for Real Estate Marketing During Turbulent Times - 09/22/08 11:09 AM
You've decide to jump start your sagging Real Estate business. You have a computer, a digital camera and you've purchased a website. You have even taken the extra steps to put additional marketing plans in place like a PPC (pay per click) program. You've posted a few articles on Real Estate blogs and you may even have distributed few thousands fliers in a neighborhood. Yet with all this activity, your phone is silent and no one is contacting you. What is wrong?
Your website is no more than a technology and productivity tool. It will not work by itself. Just like … (0 comments)
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Ask for the lead! - 09/09/08 01:45 PM
How long is a client on your website before they encounter a lead capture device? A Realtor® may have a website for a multitude of reasons and purposes, but most often it is for lead generation. After one second of being on a PropertyMinder AccelerAgent Real Estate Website an opt-in drop down box will appear. The box will include a message that can be customized by the Realtor®. If a visitor hits the OK box, their email information and name are instantly put into the client relationship management (CRM) database in the website.
The message in the drop down box is editable so … (2 comments)
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The Magic Bullet has been found! - 09/03/08 10:27 AM
I have helped to make websites successful for a few years now. I have some basic principles for anyone to use as a beginning road map to becoming an online success.
Understanding, implementation and follow through.
What you say? Work?!? The magic bullet for online success is work?!!
Yes. Website success is directly tied to working with the website in an effective manner. Preferably using work methods that have been successful for others so that you can show a return on your time investment as soon as possible.
Understanding. You should understand the basics of search engine optimization. You should be … (0 comments)
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Founded in 1999, PropertyMinder specializes in professional Internet image, lead capture and conversion, and website traffic generation.
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