email marketing: 8 Marketing Musts To Increase Home Sales in 2018.
- 04/25/18 01:20 PM
7 Real Estate Marketing Strategies to Increase Leads and Home Sales in 2018
by Andy Coffaro
The sizzling-hot housing market means it’s a dog-eat-dog world for real estate agents. Here are strategies and tools to remain the leader of the pack when it comes to referrals, relationships and repeat business.
CRM
Securely organize leads and create custom groups to send personalized messaging.
Email Marketing
Utilize CRM to email entire database compelling and useful content in time it takes to email one client.
Website Branding
Drive clients to your personalized website to continuously build brand recognition and awareness.
Be Mobile
*89% of new home shoppers use mobile search engines throughout home buying … (0 comments)
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email marketing: Listing Tips. Hottest News. Zero Spam.
- 04/24/18 02:30 PM
Hi ActiveRainers,
Below is just a little promo for those of you who like reading our content... ;-)
To skip the content below and SIGN UP for our real estate marketing tips and news - click here.
Quick, weekly tips to increase your listings.
Coverage of best practices to boost lead responses.
Marketing advice from the pros. Zero spam. Sign-up for free, weekly, extensive insight on how to increase your listings, fully nurture your buyer and seller leads, boost your referrals, maximize client retention, stay top-of-mind, and strengthen your marketing efforts (includes direct access to cutting-edge real estate marketing technology designed in the heart of the Silicon … (0 comments)
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email marketing: WATCH: Don't Assume You're An Option - MAKE Yourself THE Option.
- 04/17/18 02:50 PM
WATCH NOW:
~ WEBSITE MASTERY: Make Yourself THE Option ~
*Press the play button in the above video and go FULL SCREEN *
Hi ActiveRainers,
Above is our shortest (and possibly most informative/inspiring) free webinar to date!
From perfecting the dream home search process for your buyers (including VIP access to full-sized HD photos of every potential dream home, and ensuring they are on YOUR website when perusing matching listing alerts), to maximizing the chances that your homeowners (inevitable sellers) will list with you when they are good and ready (by habitually sending them accurate and useful information on the value of their home and neighborhood activity) … (1 comments)
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email marketing: (In Case You Missed It) WATCH: Listing & CRM Mastery
- 03/20/18 12:56 PM
Tawd Frensley, PropertyMinder VP of Sales & Marketing, provides extensive insight on how to fully nurture buyer and seller leads, maximize client retention, stay top-of-mind, and strengthen your marketing efforts, through the implementation of exceptional practices and cutting-edge technology.
Hey ActiveRainers,
Just a quick heads up (in case you missed it): a free recording of yesterday's CRM Mastery Webinar is available online. (Check out a few excerpts from the webinar, below.)
You can access all of our recorded webinars (including today's) via our GoToStage site (be sure to click the Full Screen button in the lower right-hand corner of the video, for a better view).
If you'd still like some quick info … (2 comments)
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email marketing: 7 Best (Un-annoying) Ways to Capture Email Addresses.
- 03/19/18 11:13 AM
Hey ActiveRainers,
Below is a quick word from my marketing colleague, Andy Coffaro, in addition to a NEW version of an infographic we created on the 7 Least Annoying Ways To Capture Email Addresses (the coveted home seller emails, in particular). Take it away, Andy:
"There’s arguably nothing more important to your real estate marketing campaigns than collecting high-quality leads via email signups. It’s pretty simple: If you don’t capture email addresses, you can’t keep your funnel jam-packed with high-quality leads that eventually convert to home buyers and sellers.
Snagging emails isn’t as tough as you might think, however, and while there’s a myriad of ways to do so, … (4 comments)
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email marketing: Least Annoying Ways To Gain Seller Lead Information.
- 03/16/18 01:30 PM
Hey ActiveRainers,
Below is a quick word from my marketing colleague, Andy Coffaro, in addition to an infographic we created on the 7 Least Annoying Ways To Capture Email Addresses (the coveted home seller emails, in particular). Take it away, Andy:
"There’s arguably nothing more important to your real estate marketing campaigns than collecting high-quality leads via email signups. It’s pretty simple: If you don’t capture email addresses, you can’t keep your funnel jam-packed with high-quality leads that eventually convert to home buyers and sellers.
Snagging emails isn’t as tough as you might think, however, and while there’s a myriad of ways to do … (2 comments)
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email marketing: Home Values Skyrocket. So Should Your Listings. *Update...
- 03/14/18 12:04 PM
Staying connected to your homeowners (via Seller's Corner) pays off in 2018.
How?
Case in point: 680 Emily Drive, Mountain View, CA 94043
- Listing Price (2015): $765,000 (via Redfin)
- Listing Price (2018): $1,199,000 (via Oak Anchor Homes)
- Property Value Increase: $434,000 in just 1 year.
In a nutshell, $434,000 price increase in 1 year is enough to reach out to your past clients and let them know a thing or two about a thing or two.
Seller's Corner is your friend, your foundation, your bridge to the land of listings.
Remind them how much their home is worth.
Remind them you have the answers they’re looking for.
They’ll remember you when they’re ready to sell their home.
It’s … (3 comments)
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email marketing: 7 Best Ways to Capture More Email Addresses to Increase Home Sales
- 03/12/18 04:47 PM
by Andy Coffaro
PropertyMinderMarketing
There’s arguably nothing more important to your real estate marketing campaigns than collecting high-quality leads via email signups. It’s pretty simple: If you don’t capture email addresses, you can’t keep your funnel jam-packed with high-quality leads that eventually convert to homebuyers and sellers.
Snagging emails isn’t as tough as you might think, however, and while there’s a myriad of ways to do so, these are generally considered to be seven of the best methods for capturing them.
Let’s dig in, and make sure to contact us today if you need help with any of the following strategies below.
Exit-Intent Pop-Ups
Have you ever … (4 comments)
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email marketing: Your Pot Of Listings At The End Of The Month.
- 02/26/18 03:57 PM
Hi ActiveRainers,
Can you believe March is virtually already here (the 1st is this Thursday)?
There's not a single moment (or possible listing) to lose.
The infographic below features some "green", business-friendly suggestions to maximize your marketing efforts (and listing opportunities) in March.
We appreciate your constructive feedback!
Tim
Marketing Director
Direct | 408.213.4668
Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program
More marketing advice can be found on our featured Tip Of The Week Archive page.
… (0 comments)
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email marketing: Best. Subject Lines. Ever. (5 Quick Tips)
- 02/16/18 03:26 PM
Happy Friday, Active Rainers!
First impressions mean a lot - that includes the subject lines you use in your email marketing.
Agree? Disagree? Already practice these "musts"? We'd love to hear from you, as usual.
Tim
Marketing Director
Direct | 408.213.4668
Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program
More marketing advice can be found on our featured Tip Of The Week Archive page.
by Andy Coffaro
PropertyMinderMarketing
You’re probably aware that one of the best ways to nurture your leads is through engaging, compelling, and enlightening email newsletters. There are best practices you should employ when sending them out, including using fun and casual language and providing … (0 comments)
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email marketing: Open House Follow-Up 101.
- 02/12/18 02:02 PM
Hi Active Rainers,
Quick question - do you send out Open House follow-ups to folks who attended?
If you need inspiration for an email to send out, check out the infographic below (heck, you can even type it out verbatim). Off topic thought: wouldn't it be nice if infographics were copy and pasteable?.
If you're in need of any conversation starters and/or navigation - check out Your Open House Follow-Up Scripts.
Make your next Open House THAT much more fulfilling with Your Open House Plan Of Action (Includes Infographic).
Hope your week is off to a fabulous start!
Tim
… (5 comments)
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email marketing: Swipe Right (And Fall In Love With Our CRM).
- 02/07/18 04:53 PM
Hi Active Rainers,
Valentine's Day is exactly a week away.
Instead of overindulging in candy, we have something even sweeter for you.
The AccelerAgent CRM comes fully loaded with the most cutting-edge tech features, accompanied by the warm, human elements you need to foster and sustain solid, lasting, and fulfilling relationships with your leads and clients.
If this were a certain app, we'd ask you to swipe right (and fall in love with our CRM).
Is our CRM a match for your business?
-Tim
… (10 comments)
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email marketing: Free Marketing You Can Get Excited About.
- 02/05/18 03:58 PM
Hi ActiveRainers,
On a budget this year? We understand. That's why we're highlighting some offers, tools, and content that will save you (literally months worth of) money.
Mobile apps,
single property websites,
fully loaded website and marketing platform (+ listing-generating technology),
live interactive webinars hosted by web specialists, catchy conversation starters - all FREE.
You're welcome. ;-)
Tim
… (2 comments)
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email marketing: 5 Real Estate Marketing Mistakes That'll Cost You (A Visual Aid).
- 12/08/17 01:00 PM
Hi ActiveRainers,
Happy Friday! I know we’ve previously posted the content below, but sometimes an infographic can communicate ideas in distinctly concise and powerful ways that plain text just can’t. Thus, I took the time to create something you can hopefully appreciate, share, and keep at your beck and call for future reference.
Have a wonderful weekend,
Tim
by Andy Coffaro
PropertyMinderMarketing
Attempting to get ahead of the competition is critical to the success of any business, but it’s especially true in the real estate industry. Competing agents, online services, and more are all vying for the same prospects and sizzling-hot leads you are.
That’s … (2 comments)
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email marketing: "'Twas The Night" (A Home Seller Remix)
- 12/07/17 04:15 PM
Additional Homeseller/Listing-Oriented Content For Your Perusal:
Seller’s Corner: Exclusive Automated Listing-Generation Marketing Tool
How To Keep Your Home Sellers At Your Beck And Call
More Tips On Staying Connected To Your Home Sellers
Email Marketing Content To Send To Your Home Seller(s)
(you can literally copy, paste, edit at your discretion and send out to your homesellers):
1) Home Staging Checklist (Email Reminder) For Sellers
2) Convincing Homeowners (Via Email) They Need You To Help Sell Their Home
3) Cherry-On-Top (Quick Email Reminder About Home Pricing)
EXTRA: 5 Tips For Writing The Best Email Subject Lines + 5 Email Marketing Tips To Motivate Your Leads
Conversation Starters For Your Next Phone Call(s) To Potential Home Seller(s)
(to be … (7 comments)
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email marketing: Your Home Seller & Listing-Booster Resource Pack.
- 11/30/17 12:06 PM
Howdy ActiveRainers,
Tim here, week going well?
I’ve taken the liberty of compiling our best seller-driven marketing content for all of you listing agents out there.
Why?
Well, upon hearing the news that we (San Jose, California – home of PropertyMinder headquarters) are (still) the hottest real estate market in the nation, I felt compelled to share the wealth (of knowledge) so to speak.
We see low inventory left and right. We see the stress and setbacks it’s causing agents. And we’re still committed to empowering folks to fight what appears to be an uphill battle: generating more listings. … (1 comments)
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email marketing: Our Holiday Season Gift To You.
- 11/22/17 11:35 AM
by Andy Coffaro
The holiday season is finally upon us, and to celebrate the most wonderful time of the year we’ve wrapped up this email package just for you loaded with some of the best real estate marketing tips around.
So grab a fresh cup of eggnog (brandy optional) and let’s check out some of the best real estate tips and resources so you can maximize your listings and home sales this holiday season.
Marketing Faux Pas
Check out five big-time real estate marketing mistakes you might be making right now but aren’t even aware of. We’re talking fixing everything from cluttered websites to lack of social media activity.
Facebook … (2 comments)
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email marketing: Say more than "Gobble, Gobble."
- 11/15/17 11:43 AM
Howdy ActiveRainers,
FYI: Thanksgiving is next Thursday, November 23rd.
From getting as much office work done as possible beforehand to buying everything on your checklist for the big day - I realize you're probably incredibly busy.
Feel free to literally, copy, paste (edit at your discretion), and send the message below to folks in advance to save some time. ;-)
- Tim
Email Subject Line Option #1: Have a quick sec before Thanksgiving? This (and you) really matter to me…
Email Subject Line Option #2: Your generosity is enough to be thankful for this year.
Email Subject Line Option #3: Your home is in good (and thankful) hands.
Dear ______,
Time to put … (1 comments)
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email marketing: Curiosity Killed The Listing.
- 10/26/17 02:34 PM
ActiveRainers,
I'm really curious - how do you stay in touch with your homesellers? Do you have any strategies or technology in place that keeps you connected? What do you do to increase the probability that they will list with you when the time is right?
Getting homesellers to list with you starts with them not needing to go anywhere else for answers.
Not to another agent, realtor, or broker (aka - the competition). And especially not to Zillow or Trulia (aka – the inaccurate info).
Curiosity causes your homesellers to seek answers elsewhere (another agent, realtor or broker). And that same curiosity leading … (7 comments)
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email marketing: Creepy Clowns Are No Laughing Matter – Neither Is Home Care.
- 10/12/17 11:32 AM
Howdy ActiveRainers,
Halloween is a couple weeks away.
Irrespective of whether or not you personally celebrate the holiday, it won't hurt to set up an email marketing campaign. Why not, right? I've drafted a quick greeting you can literally copy, paste (edit if you'd like) and send out.
Subject Line Ideas:
Your Home This Halloween
Stay Fearless (In Your Home) This Fall
Creepy Clowns Are No Laughing Matter – Neither Is Home Care
Hey there _____,
“All Hallow’s Eve” is just around the corner. Any special plans this year?
Here’s hoping your home is not the target of any tricks involving eggs, pumpkins, dreaded toilet paper, or any creepy clown stalking (Did you read about … (4 comments)
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