Recent reports have stated that the average opt-in rate is about 1.95% (Sumo.com, 2017). This means that for every 100 visitors to your real estate website, 2 or more should be signing up to join your list. Are they?
A huge barrier to capturing real estate leads is hoping visitors will fill out multiple lead capture prompts asking for their info. Not anymore. PropertyMinder now has a lead capturing tool that doesn’t require visitors to register. Here’s how it works: Homeowners enter their address into the lead capture prompt Their address is recorded and you get an instant email alert Address in-hand, mail … (0 comments)
real estate website: Made A List(ing). Checked It Twice. (A Holiday Gift)
- 12/21/17 05:53 PM
Hi ActiveRainers, Saving money for gifts (or being able to re-save after the holiday) sounds sweet, right? That's why we're delivering free service during the winter season (Buy 3 Months, Get 2 Absolutely Free) to ensure that you can replenish your funds, while maintaining an active, dynamic, and listing-generating online presence. We also just launched our New MLS Search and Website Templates. If you have a few moments to spare before or after the holidays, I'd be thrilled to share the wealth with you. Cheers, Tim
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real estate website: Sleigh Bells Ring, Make Sure Sellers Are Listenin'... (Holiday Tip #1)
- 12/14/17 02:35 PM
Howdy ActiveRainers, Some say it's better to give during the holidays. Sure, I get that. But boy is it nice when you receive an abundance in return. That's what Seller's Corner does: delivers the goods, and ensures you reap the benefits in return. More holiday-themed marketing tips to come... Hoping they bring some cheer (and a listing or two) your way! Tim
Additional Homeseller/Listing-Oriented Content For Your Perusal: Seller’s Corner: Exclusive Automated Listing-Generation Marketing Tool How To Keep Your Home Sellers At Your Beck And Call More Tips On Staying Connected To Your Home Sellers Email Marketing Content To Send To Your Home Seller(s) (you can literally copy, paste, edit at your discretion and send out to your homesellers): 1) Home Staging Checklist (Email Reminder) For Sellers 2) Convincing Homeowners (Via Email) They Need You To Help Sell Their Home 3) Cherry-On-Top (Quick Email Reminder About Home Pricing) EXTRA: 5 Tips For Writing The Best Email Subject Lines + 5 Email Marketing Tips To Motivate Your Leads Conversation Starters For Your Next Phone Call(s) To Potential Home Seller(s) (to be … (7 comments)
real estate website: Black Friday? Black Winter! (Save $, Boost Listings)
- 11/20/17 01:17 PM
Howdy ActiveRainers, Ever wish Black Friday sales weren’t just a one day thing? We feel the same way. That’s why ours extends through winter. Let’s face it: the busy, expensive holiday season is followed by taxes soon after. You need at least a couple of months to stock up on funds after holiday expenses (gifts, food, etc.), with an added peace of mind that your online marketing presence is as strong and effective as ever. Buy just 3 months of service with us – and get 2 entire months for free. That means 2 free months of: – More listings. – Increased referrals. – Dream home resources for your buyers. – Unlimited one-on-one training and … (2 comments)
Attempting to get ahead of the competition is critical to the success of any business, but it’s especially true in the real estate industry. Competing agents, online services, and more are all vying for the same prospects and sizzling-hot leads you are. That’s why it’s important to conduct an internal marketing audit to make sure you’re maximizing your efforts and return on investments. What are some of the biggest issues you should be looking for? We’re so glad you asked, because here are 5 real estate marketing no-no’s you simply must avoid and fix today before you miss out on more prospects … (20 comments)
real estate website: The best homeseller "candy" to earn more listings this Halloween.
- 10/31/17 01:13 PM
Howdy ActiveRainers, It’s Halloween. Make it a happy one and treat yourself to another listing or two. How? Give your homesellers the best “candy” this Halloween, with Seller's Corner. Do that and we virtually guarantee you’ll secure another listing (or 2, or 3, or 4…) What agents are saying about it: "I'm already using Seller's Corner and it is AWESOME! I set up some contacts just 45 minutes ago and already got a response wanting some business cards to pass to a neighbor looking to sell. If you're not using it, you ARE losing business."
No tricks or gimmicks here. Seriously. Just a sweet way to celebrate All Hallow’s … (0 comments)
real estate website: Politics aside, this is just bad news for your homebuyers.
- 10/03/17 12:41 PM
Howdy ActiveRainers, Quick question - how do “changes that would make homebuying less attractive” sound?* Yeah, not so pleasant. I know. Yesterday I came across this headline: “The California Association of Realtors says the Republican Tax Reform Plan will eliminate the incentive for people to buy homes, shrink the middle class, and raise taxes on hundreds of thousands of California homeowners.” * Irrespective of your political party affiliation(s), this (especially the parts about diminishing homebuyers’ motivation to purchase homes, and increasing taxes on homeowners) is pretty unsettling news, to say the least. Inventory is already low. Your homebuyers, in particular, should (no, make that NEED to) feel energized and … (3 comments)
real estate website: Accelerate listings and professional pace with AccelerAgent.
- 09/29/17 04:33 PM
I'll keep my message to you simple and straightforward: I want to give you everything you need to end 2017 with a bang. AccelerAgent style. (If you're more of a visual learner, simply scroll down for direct access to everything). Quick monthly recap of what we've rolled out... - New website templates. - New IDX/MLS Search. - Cutting-edge tools to increase your listings. - Free service (2 referrals in 4 months gets you 3 months free). - Continued stream of fresh marketing tips to enhance the quality of your business (click images below): -How to create and master Facebook Ads to maximize your listing opportunities. -Read and practice phone scripts to … (0 comments)
"The role that your Web site plays in your marketing strategy is to augment, amplify, and automate conversations about real estate." -SCOTT SCHANG
- Are you wondering why you are not ranking higher on Google or Bing like your competitors?
- Is your target audience not aware of you and your brand as much as you would like them to be? - Is your website not doing its job of enticing people to start conversations with you? - Do you find yourself feeling unsatisfied when you check how many website visitors you have per month? - Or are you thinking about getting … (4 comments)
real estate website: Divide & Conquer: A Twofold Guide for your Buyers & Sellers
- 06/23/16 05:48 AM
Most real estate activity happens during the months of May and August. Now is the time to get going. Keep in mind that the average person knows 3 real estate agents. Eliminate the other 2 real estate agents with the steps below. No, you can’t "make" someone buy or sell. But you can make them think of you when they are ready to make a decision. For your sellers: - Seller's Corner will help cement you as their future listings agent. - Email your Sellers and invite them to Your Neighborhood so you can connect them to local activity and home values where they live. - In order to do this, get their home and email address. - Put them in … (0 comments)
Here’s a practical layout of what you should be focusing on as we head into May. Other than enjoying the sunshine, the blooming flowers, refreshing hikes, and the beach, of course. Isn't spring the best?
Okay, here goes...
Remember to use your intuition. Mix and match the order of the weeks, including the tasks and their durations, based on your own priorities and personal aspirations. If you need additional guidance or suggestions, just let us know. We're here for you virtually around the clock.
If you are not a customer, use May as an opportunity to start a free 30 day test trial … (5 comments)
real estate website: Give 'em somethin' to remember (or talk about).
- 04/27/16 09:11 AM
Update one detail on your website for 15 minutes a day for summer. Summer is about 50 days away! Your website is just like a home staging before a sale. It's the little additions and details that matter. It needs character, elegance, and maybe even a surprise here or there. Make your website more authentic, more fun, and more useful. Give them something to remember. Your website should make people want to stay AND come back. People should think to themselves: "This agent has it together. They care about about how they present themselves. I can see myself coming back. I want to tell my friends about this agent."
Check out the two example PropertyMinder websites below and please register … (6 comments)
Our latest Trustpilot reviews are a clear reflection of how much we care about, and go the extra mile for, our clients. We hope you’ll take the time to get to know us a little better. Whether it’s chatting about your specific marketing goal(s), or getting you access to your free 30 day test drive, all of us (your Support, Training, Sales & Marketing team) are ready to deliver the same five-star product(s) and service. Hope your Spring is off to a wonderful start, Tim (+ The PropertyMinder Team) tim@propertyminder.com 408.213.4668
Our VP of Sales and Marketing had himself a blog rant. We hope you like it. The most expensive website in the world goes to..... You! Congratulations on being able to afford a website that costs you 6 figures every year. You must be rich.
Wait! You don't pay 6 figures for your website? No, no, you actually do. Here's how: Your database has 250 contacts. You did 7 deals last year. For every 10 contacts in your database, should equal a transaction (buyer, listing, or a referral). So you missed out on 18 deals. Holy Smokes! Multiply that by your average commission (lets say $8,000) Grand total = $144,000 in business.
Remember, … (4 comments)
real estate website: 4 Out Of 4 Ain't Bad.
- 03/30/16 07:43 AM
Your PropertyMinder Website Should Do Does 4 Things Well. Take a free test drive and see for yourself. … (2 comments)
real estate website: It's up to you to take advantage of this!
- 03/29/16 06:08 AM
Jump on the next free CRM webinar! It's up to you to take advantage of this! We (Tim and I, that is) have personally written TWO new email groups which are now in your Toolkit's Message Library: "Brand New Lead (Buyer)" and "Captured Website Visitors (Buyer)" Luck, it has been said, is what happens when preparation meets opportunity. We urge you to use these new email texts on your new buyer leads and on your captured website visitors, who express interest in buying. If you are not a customer we urge you to take a test drive. Very importantly, please let me know which of these emails are working for … (2 comments)
by Andy Coffaro
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