tip of the week: Over 15 NEW Past Client Email Texts Ready-To-Go & 3 FREE ones here!
- 05/10/16 07:39 AM
Summer starts next month. Have you set up past client email campaigns, yet? Written a few short emails? Do you spend 20 minutes a day sending 5 to 10 emails? Time to start! Summer is coming and people are going to start thinking about making a change. Or they will be around people (parks, barbecues, pool parties, hikes), who may need a real estate agent or real estate info. Up the chances of securing a referral! We have over 15 NEW Past Client email texts ready to go in our Toolkit and I will include three free ones below from the new batch. Have you thought about calling your past clients (or old leads) and beginning … (2 comments)
Look at your hand. You’ll see it has 6 parts to it; your index finger, your thumb, your ring finger, your pinky, your (sometimes notorious) middle finger, and, of course, your palm.
So, what’s the “Real Estate High-Five?” 5 at-your-fingertips marketing elements that ensure you have folks in the palm of your hand when it matters most: when they're ready to buy, sell and refer. Let's take this, digit-by-digit.
1) Index (Contacts). The average person knows 2 agents. Stay #1 with your CRM (your personal index). Blast mass or one-on-one emails (holidays, open house follow ups, extra listing … (2 comments)
Life is not about waiting for the storm to pass – it’s learning to dance in the rain (and chasing the proverbial pot-of-gold at the end of the rainbow). Speaking of weather, remember to take advantage of it as a valid reason to reach out and start a meaningful conversation. This March is your shot to make other agents (figuratively) green with envy, and (literally) make some green of your own in the process - by, well, staying G.R.E.E.N: Guess: Well, predict. Look into saved MLS search data. What do leads/clients need the most? What are they researching? Then, reach out and show your interest by warmly delivering relevant and useful info. … (0 comments)
tip of the week: Think of it this way...
- 02/10/16 03:45 AM
There is a month and a half left until spring. Set aside 15 minutes to give out your business card. Here is one that you can do for 15 minutes two, three, or four times a week: Pass out a few business cards in an area you want to sell homes. Make sure your website's domain name is printed on them. It can also be at an open house. It could be someone you simply cross paths with today. Perhaps now that the weather is better, try going door-to-door. The farmer's market, your local coffee shop, a community festival...the list of places to simply say "Hello," is endless. This is your chance to engage in face-to-face encounters that put … (5 comments)
Homebrella will make you “All Things Real Estate” Chances are that every agent has been or will be impacted by repeat business. The issue lies with the relationships you have with your clients once they purchase a home. During the buying process, there is constant communication in the form of phone calls, emails, texts, and of course, the time they spend with you in your car. Once the client purchases the home, that constant communication (understandably) slows considerably as you move on to the next deal. So what is Homebrella? At any moment, one of your clients may need to fix or improve something with their home. Instead of them going to Yelp, Google, … (2 comments)
You work off of referrals because: 1) They don’t cost you marketing dollars. 2) The lead is more qualified than an internet lead.
No one really knows how many referrals they lose - but it happens, often.
Referrals are NOT lost because another real estate agent “stole” the person. They’re lost because the person could not find you in a short amount of time.
People remember domain names better than phone numbers or email addresses. How memorable is your marketing? Your website? Your last conversation? How difficult are you making it for people to refer you business?
There is less than a month and a half before spring.
Are you proving your value to leads and former clients, or will you let other agents attack smarter and harder than you?
The choice is yours. 20 minutes a day is all it takes.
If you have a question, please reach out to our Community Managers directly.
No sales pitch. Just advice and guidance on your specific concern, goal, or question. Talk with you soon,
Anna and Tim PropertyMinder's Community Managers anna@propertyminder.com 408.213.4658 … (0 comments)
tip of the week: Tip of the Week: Clients aren't afraid to walk away...
- 12/11/14 06:39 AM
...So make sure they're not lead astray. Question - are you a giver or taker this holiday season? Agents that do nothing but take leads may eat better, but agents that give back to their clients eat and sleep better. 'Tis the season for giving: GIVE your clients relevant information. And RECEIVE lasting results. 1) GIVE 10 minutes: Sleigh bells ring - make sure they're listenin'! Provide relevant information to 2 prospective sellers and/or past clients by adding them into your Seller's Corner system. *RECEIVE: Your website comes bearing gifts for both you and your clients. Delivering these merry updates will give your homeowners the information they need … (11 comments)
tip of the week: Don't Fall Into This Dangerous Trap
- 07/23/14 08:29 AM
Do You Have A Shortsighted View on Marketing? Capturing the low-hanging fruit, the people ready to make a move, is a no-brainer. Why not just concentrate on those? It's an easy trap to fall into. But, why not reap all potential rewards by having proper systems in place to nurture leads over time? Remind your contacts and leads about your helpful role in the process, your availability, and your competence on a regular, consistent basis. We read a great article about the lead nurturing process last week. Take the time to read and think about it. The author, Christina Ethridge, focuses on Facebook. We, … (2 comments)
Summer starts next month. 
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