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postcards: Identify Yourself Using the Science of Color - 07/01/09 06:18 PM
If a picture is worth a thousand words, a picture may be worth a million, memory-wise. Psychologists have shown that color does more than appeal to the senses. It also boosts memory for our scenes. Color is a meaningful constant and a powerful psychological tool. By using color in your marketing materials you can send a positive or negative message, encourage sales, calm a crowd, or draw attention directly to you.
Right here in the good ole American mainstream culture, the following colors are associated with certain qualities or emotions:
Red --excitement, strength, sex, passion, speed, danger.Blue --(listed as the most … (4 comments)
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postcards: Identify Yourself Using the Science of Color - 07/01/09 06:13 PM
If a picture is worth a thousand words, a picture may be worth a million, memory-wise. Psychologists have shown that color does more than appeal to the senses. It also boosts memory for our scenes. Color is a meaningful constant and a powerful psychological tool. By using color in your marketing materials you can send a positive or negative message, encourage sales, calm a crowd, or draw attention directly to you.
Right here in the good ole American mainstream culture, the following colors are associated with certain qualities or emotions:
Red --excitement, strength, sex, passion, speed, danger.Blue --(listed as the most … (0 comments)
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postcards: 10 Reasons Postcards Work - 04/22/09 10:09 AM
If your marketing activity doesn't include postcards, you're overlooking a highly effective and very low-cost sales tool. Here are 10 reasons postcards should be part of your marketing program...
1. Postcards Work for Any Business, but they are highly effective for the Real Estate industry.
2. Using Effective Custom Cards is Simple and Uncomplicated. Postcards usually work best when the message is brief and the postcard looks at first glance like a message from friend. Here is an example:
3. Printing Postcards is Easy and Inexpensive. After choosing your custom card, your next step is simply to choose how many … (9 comments)
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postcards: 10 Mistakes To Avoid in Your Marketing Campaigns, Part 2 - 04/13/09 11:12 AM
Part 1, included the first 5 mistakes...
Postcards are the cheapest and one of the most effective forms of direct-mail marketing. Great postcards hit your prospects fast and elicit an immediate impression since they don't have to tear through an envelope to get to the meat of your message. Direct-mail postcard campaigns decrease the likelihood that your prospects will throw your promotional pieces away before reading them, and increase the chance that they'll follow through and respond. Like all forms of direct mail, postcard marketing campaigns depend on the right blend of style, substance and value.
Not Targeting Your Farming Correctly … (6 comments)
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postcards: 10 Mistakes To Avoid in Your Marketing Campaigns, Part 1 - 04/08/09 11:29 AM
In my previous blogs I've outlined reasons why postcards are very effective for marketing yourself and your business. My next two blogs gives you 10 mistakes to avoid. Postcards are the least expensive form of direct mail and a very powerful marketing tool. These tools are the workhorse of the direct mail marketing world. However, there are common mistakes made creating and sending your postcards that could make the difference between success and failure of your campaign. Here are the first 5 mistakes to avoid:
1. Spending Beyond Your Budget. Stay within your budget. This is easily accomplished with postcards since … (0 comments)
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Gayla Allen
Austin,
TX
More about me…
QuickImpress, LLC
Address: 11908 Montclair Bend, Austin, TX, 78732
Office Phone: (512) 809-6398
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