Real estate blog entries tagged with lead generation by Rob Aubrey Real Estate Group (Keller Williams Utah Realtors)

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lead generation: Branding - 09/03/07 09:26 AM

In my other post I had been sharing my thoughts on Lead Generating vs. Branding. My goal was to clearly draw a distinction between the two and to not to say one is more important than the other.
Branding comes to be a budgetary thing. How much can you afford to spend … (2 comments)

lead generation: Common Mistakes on Branding Vs Lead Generation - 09/01/07 12:26 PM

Question, is a magazine a branding tool or a lead generating tool?
My answer, lead generating. Think about it. Branding is about a consistent message, the average consumer does not read a home's magazine more than one or two issues before they head to the internet. And if they do not have … (2 comments)

lead generation: Branding Versus Lead Generating - 09/01/07 11:55 AM

Now let's talk about Branded and Non-Branded. I have several web sites and only one is branded. You have heard the phrase stealth, I personally don't like that phrase. I am not hiding myself with my non-branded sites. I am just not branding myself.
The thing to get is there is … (3 comments)

lead generation: Information Lead Generation - 09/01/07 11:32 AM

Some good things to know about lead generating that are counter intuitive to what the vendors of marketing material teach.
Have you ever had the call from a person and they say, I found you on the web. You think to yourself, thank Goodness all that money I spent on a … (7 comments)

lead generation: Market Shift Mindset - 09/01/07 11:17 AM

More good stuff from Mega Camp
During the mindset portion which actually was the main topic. Gary Keller talked about when he first entered the real estate industry interest rates went from 10% to 21%. For those that think 7 or 8% is high try getting your head around that.
You had to … (2 comments)

lead generation: Interent Lead Generation - 09/01/07 04:10 AM

I attended Keller Williams Mega Camp in Austin the other week. Awesome event, Awesome Music. Eric Johnson on stage palying guitar.
Wed was the tech camp. One of the statistics that came out was that 23% of internet buyers expect instant results, while another 21% expect something 30 minutes or less. Almost half … (4 comments)

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