marketing: Your Reputation May be Your Best Source of Business - 06/17/08 10:39 AM
I was reading a post from William Feela titled, Why do you tip your Server. This blog post got me thinking about how treating others will impact your business.
Looking back I can think of many examples in my business. Here are three that stand out.
I have sold three homes … (24 comments)
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marketing: Hey I am Here! - 03/27/08 05:19 AM
I read a post today that caught my eye: Sellers Resort to Weird Deals by Heather Joubran
She wrote about some of the creative things sellers have done in tough markets to try and sell their homes. I enjoyed the post and thought I would add my twist to the topic.
I have … (50 comments)
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marketing: The Real Estate Business is Changing are You? - 03/02/08 03:04 PM
The internet is here and the internet has become a major force in our industry. It is changing and growing. It is becoming the driving force behind many of the changes our industry is seeing.
The question is; are you changing how you do business? Are you fighting the change or are … (77 comments)
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marketing: Motivated Seller/ Priced to Sell - 11/19/07 02:06 AM
How many listings have you seen with these comments on them? How effective are these comments.
Motivated Seller
Do they think they are unique? Are the other sellers not motivated? Why do they have their homes for sale if they do not want to sell them? Please get serious. Possibly they may be … (21 comments)
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marketing: Is Television Helping or Hurting Real Estate? - 07/15/07 03:15 PM
I think the answer is both. Shows that talk about flipping properties seem to ever simplify the process. I find clients, who think they will buy a home, slap a few thousand in it and flip it for giant profits, all in 10 days. That is where some of the shows … (56 comments)
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marketing: Your Home is Over Priced and Under Marketed - 04/08/07 03:19 PM
Why do so many listing have camera phone shots?
It is not rocket science, but there is a science to selling homes.
Yesterday I looked up two different properties for two different potential clients; one a potential listing and one a potential sale. In the end I came up with the similar … (17 comments)
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marketing: I am a Passive Aggressive Marketer - 01/10/07 12:01 PM
When I got in the business I decided on a few things up front.
I will not cold call anyone.I know lots of people and I need to be sure they know I am a Realtor.I will never sell anyone something they do not want or will hurt them.I will have fun … (47 comments)
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marketing: Despite the Slowing Market, My Goal is to Double Sales in 2007 - 01/02/07 01:09 PM
I have been giving this a lot of thought over the last few months. What will I do to make this a great year for business and family?
2006 was an eventful year to say the least. Since rejoining the industry three and a half years ago I have continuously taken classes … (23 comments)
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marketing: Are You Involved in Your Community? If Not, Get to It. - 12/28/06 11:25 AM
I know most top agents have strong community ties. If you do not, you should really think about giving back to the community that is feeding your family.
You get a several benefits from volunteering:
You help improve the community you live in and are selling homes in.You make many new friends and … (42 comments)
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marketing: A Picture Says a Thousand Words - 11/29/06 01:35 PM
Why are so many agents too lazy to post pictures of their listings?
I have seen discussions on this topic more than once. Our Century 21 franchise even goes so far as to send reminders if you don't have enough pictures posted. Our MLS allows for up to 10 pictures. Every … (16 comments)
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marketing: Are You a Secret Agent? - 11/13/06 07:53 PM
I am completely amazed when other Realtors ask me about my car magnets, advertising, real estate shirts etc. I am constantly asked if these things are effective and would I recommend they try the same?
The answer is no! Just because it is right for me, doesn't mean it will be right … (7 comments)
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marketing: A Tip for Updating Old Signage - 11/13/06 12:40 AM
I recently needed to update my signage when I got my brokers license. I also had signs old signs with and without my designations from various times in my career.
An old trick I used in the old days of helping political candidates is to match the signs color and have the … (2 comments)
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marketing: To Hire an Assistant or Not Hiring an Assistant, That is the Question. - 11/09/06 01:35 AM
Our market appears to be cooling and I have done the unthinkable. I set a goal of doubling my business in 2007. Many would call me crazy. I am still evaluating that myself.
My marketing budget has been increased. The plan in place, but something is missing. I need another 50 hours … (13 comments)
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marketing: Spam From Other Realtors - 11/07/06 06:12 PM
A pet peeve of mine and many of my Realtor® friends is the barrage of e-mail spam from other Realtors®.
Trust me I check the MLS daily. I know the inventory my clients are looking for. I do not need every new agent in town pointing them out to me one at a … (14 comments)
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marketing: Direct Mail Ideas - 11/07/06 05:39 PM
I have found it to be quite expensive and not very fruitful with a few exceptions.
A letter to homeowners in an area with pricing information where you had a closing at a new high price.If it contains something useful that will make the recipient stop to read and hopefully hold … (11 comments)
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marketing: Lead Services - any success stories? - 11/06/06 12:25 AM
I have tried a few lead services. The few I tried only made money for the service.
Have any of you had different results?
… (9 comments)
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