branding: PROMOTING YOU OR THE TRANSACTION? - 10/18/15 07:56 AM
How about both? The subject to discuss is when you are listing a property for sale OR when you are designing a business card, should your picture be on it? It is not unusual to see an agents picture on a for sale sign. But the questioned being begged is...isn't it about the property and nothing else?
HOW CUTE?
Let's look at business cards. If you were to go around giving out little wallet size pictures of yourself, people may or may not take them and most would just throw them away and shrug you off. But add a title or a function … (4 comments)

branding: WHATS IN IT FOR YOU? - 09/25/15 03:53 PM
ME! I am in it for you. I am here for you to help you accomplish your goal, task, move, leap or progress. I stand ready, willing and able to follow your direction and help you accomplish your vision or complete a need. You see as a consumer, we are always looking for what is in it for me wherever me (you) goes.
WHY THIS?
Often, some products and services spend too much time boasting about themselves instead of the benefits they bring as it applies to the end user, consumer or product purchase. The person buying wants to know what they gain … (7 comments)

branding: THE ACTIVERAIN PREVIEW POST OPTION - 09/14/15 08:54 AM
Anyone who posts on ActiveRain sees this every day but do they use it is a good question. We spell check, load pictures/videos, format and then many opt for the countdown to launch and post. Ouila! Another post is out there promoting, edifying and sharing and this appears to be the way to promote ones self. Before you do all that however..
COMING SOON!
You have the option to PREVIEW the post. Its up there with the SAVE & CLOSE  button to the left and to the far right, is mission control launch button called PUBLISH. At the publish point, you can even … (26 comments)

branding: WHAT DO THEY SEE? - 08/21/15 01:18 PM
Who is they? Everyone who lays eyes on you everywhere you go. Who are they seeing? YOU. Doctors wear lab-coats, you know those white smocks, attorney dress in suits and some take it to the nines, and Real Estate agents? Well, that is a good question to ask and answer. Believe it or not, it is territorial meaning where you practice has a lot to do with how you present yourself
WHATS YOUR BRAND?
Also related is the type of product and pricing, location and finally what the actual agent sees as their role, branding and appearance when the curtain goes up and they go live. There is … (10 comments)

branding: PUTTING DOWN TO GO UP - 07/27/15 02:42 PM
You see this every once in a while and you hear it too. Someone is pitching, selling, telling or sharing and they make a negative comment about a person, product or place in trying to get their positive point made in their own favor. One goes down so one can come up. However, anyone that steps on someone else to rise wont... but instead, sinks into gutter marketing
DO I WANT YOU REPRESENTING ME?
You see this tactic reveals a lot about the person who does this. In the moment, when it is employed, it does its dirty work and people hear and go along saying wow and really, … (5 comments)

branding: GOOD LUCK AND FARE WELL - 06/06/15 06:38 AM
This is what people get from me (with variations) when they call and I cannot help them. In today's high technology world where everyone is looking to market themselves and build their brand, one of the most missed opportunities is right under everyone's nose. Its the person who called even by mistake that you couldn't help
WRONG NUMBER...sorry bye... click
You know the feeling you get when you are in a hurry or engaged and you get a call that is the wrong number? As soon as you find out it is not for you, you can't wait to hang up. I get it. However, people who are … (10 comments)

branding: I'M WHAT YOU'RE LOOKING FOR - 09/30/14 03:12 PM
It's gnawing at you. You want to say what you do, advertise it, yell it from the roof tops and tell every passerby or motorist...drive or look no more or anywhere else. I can help you with all your professional and personal needs right here and right now. Take my card! Visit my web site! Sample my wares! Let's do business!
WELL YOUR NOT ALONE
Every retailer, wholesaler, manufacturer, movie producer, investor and developer as well as customer servicer or provider of sales, service and products is saying the same thing the best way they know how. What Madison ave has taught us is that a quick, memorable … (8 comments)

branding: SCRATCH THIS ITCH OFF YOUR LIST - 09/29/14 07:41 AM
In one more day, the SCRATCH THE ITCH WITH RICH will come to a close. Use this reminder to get in your catchy slogan, tag-line, one-liner and memorable phrase that introduces you into the the marketing world. It is your ticket to brand and some nice history accompanies that slogan as we are learning from the entries
IS THIS NECESSARY
You are a professional and you have a desire and a business model and you want to crank it up and run it at optimum. Having a slogan is like having a door mat with a welcome message on it. Right before someone is going … (8 comments)

branding: PURPOSE OF THE SCRATCH THE ITCH WITH RICH contest - 09/25/14 01:13 PM
We are coming to a close of SCRATCH THE ITCH WITH RICH which officially ends September 30 at the pumpkin/coach hour. The judges have seen and read some very nice entries and are standing by for last minute entries and certainly will have their hands full trying to bestow an awarding honor on just three when all entered qualify and function so well. 
REMEMBER ME...
What we hope to see from all the entrants is more personal and professional success via branding and exposure using optimum marketing to further aims and reaches. Often a jingle, slogan or tag-line lingers long after someone has clicked … (4 comments)

branding: BRANDING RULES THE MARKETING WORLD - 09/23/14 11:02 AM
We have seven (7) more days until the SCRATCH THE ITCH WITH RICH contest will end. This is the call to let your inner SCRATCH out and forever let that marketing ITCH go to work for you instead of not. We want to take ourselves, our products or services and leave them in the consumers mindset
BRAND SPEAK
How do you spell relief? R O L A I D S...is how Rolaids did it...remember? Sony at one time proudly claimed...SONY NO BALONEY! You want brilliance? Look what CANON came up with...CANON "see what we mean". FEDEX boldly stated..."there is no tomorrow" … (9 comments)

branding: DON'T DITCH THE ITCH SCRATCH IT - 09/08/14 01:34 PM
SCRATCH THE ITCH WITH RICH contest is ongoing until the end of September. During the next 3 weeks, spend some time on your business model and how you would want it to travel into the business world and then into the mind of others. Getting across what you do for another is becoming an art. WHY? Because ever since the Internet has caught on, everyone is a critic, a cub reporter, a blogger and commenter
"HIRE"...ME? 
How do you stand out in this crowd? RE/MAX says...stand out above the crowd and offers a balloon to help get across the point. A developer or inspector … (10 comments)

branding: BRANDING MAKES THE WORLD GO ROUND - 09/08/14 07:17 AM
Frosted Flakes are great because Tony the Tiger said so. That's all I knew growing up. Wheaties was the breakfast of champions, snap, crackle and pop was no idle boast says Rice Krispies,  Lucky Charms is magically delicious, and Trix was for kids. Look how powerful branding is. Look at it's staying power
SCRATCH THE ITCH WITH RICH contest
Now its time for you to get your BRANDING game on too. Everyone sells Real Estate, makes loans, does inspections, escrow services, legal and title work, plumbing, electrical, masonry, art designs, professional staging, and trades with out end. QUESTION: Why should I choose them … (8 comments)

branding: GOT TAG-LINE THE OTHER GUY DOES - 09/03/14 02:52 PM
The Internet has taken over and everyone can now be heard. If life was a Rat Race before the Internet, it is now a population explosion of rats on top of rats meaning everyone can and will use it to their benefit and pleasure too. But what separates one professional, one product, one service from another? Tag-line!
GOT TAG-LINE?
Walk down the aisle of your Supermarket and let all the famous products just speak to you. You will hear jingles, see cartoon characters, catchy phrases, colors, fonts, all triggering what your mind has kept when you heard, read or saw the product and … (4 comments)

branding: I'M OKAY WITH YOU NOT ANSWERING - 04/26/14 09:04 AM
Funny how one persons beliefs can be another's windfall. I am talking about how we communicate with each other, when and if it is consistent. On and off again may suit the person doing it but the one who needed you when you decided to be OFF called someone who was ON
BRANDING TAKES PLACE WHETHER YOU PLAN IT OR NOT
Branding is where it all ends up and consistency paints a handsome and true picture too. For decades, I was known for answering my phone. People in meetings needed answers and often my name would come up not for knowledge especially but because I was available when it … (4 comments)

branding: TWO THINGS THAT ALWAYS WILL MAKE A DIFFERENCE - 04/07/14 07:37 AM
Experience is a good thing. It teaches well and its free and natural. All you have to do is participate. Over time, I have found these two little applications that have always come through for me. They remain time tested and true...
BEING ON TIME
Being on time is something that we all know of and have heard of. Doing it is another matter. In the yes or no world, when people are asked if they are always on time, the answer is "no" more than yes. Why is that? What is it about failing to keep to an agreed to time … (2 comments)

branding: I SHOULDNT HAVE SEEN THIS ON ACTIVERAIN - 02/21/14 06:08 PM
I read a post last week where comments came in and someone didn't agree with the original poster. Well that's not unusual however they chose to say so in pretty certain terms but still acceptable. Where it broke down is when the original poster over-reacted to that commenting and let loose
DON'T PULL THAT TRIGGER
If this was a a face to face to so be it. Family argument is a good arena to get it done as well. But when we are live on the air blogging one must show restraint of some sort to refrain from letting loose. I know all systems are saying … (98 comments)

branding: THE POWER OF A SLOGAN - 01/30/14 06:37 AM
Tag-lines or slogans also a form of branding remain powerful in the world of marketing. We are inundated with them everywhere you go, touch or visit with. I am not going to give examples. Just look around. Newspapers, magazines, advertisements, retail places, online activity, business cards, and web sites have them
HEY...I KNOW WHO TO CALL
If you get the right one, it can go farther into the Psyche of the hearer than you ever could and it does this long after it is read or heard too. Tag-lines keep working and even help people to make decisions, recall services or products and remember people associated … (14 comments)

branding: GET GOOD AT SENDING AND RECEIVING TEXTS - 01/21/14 07:11 AM
There is absolutely no excuse now a days for NOT sending and receiving instant communications. Remember the old days when the check was in the mail? When did you mail it? From where? What address? Did you put a return address on it? Check or money order?
SNAIL MAIL HAD ITS RULE
Snail mail captured us to this mentality and we went into the wait and see mode. Look how unproductive that is today to waste time and if there is high stakes involved, it is considered a non performing action where late charges and warnings are given to deter this activity
(22 comments)

branding: DISNEY DISCOVERED THIS DYNAMIC AND USED IT WELL - 11/22/13 07:48 AM
If you visit Disneyland, you wont notice right away what I am about to share. It is completely surrounded with a BERM of either trees or walls but the end result is when you enter into the LAND OF DISNEY, all other lands are blocked out. Walt didn't want you looking at traffic, roof tops, cars, outside buildings or street lamps. He controlled the environment you were now in once you bought a ticket
SELLING AND BUYING REAL ESTATE
My listings have the same dynamic. So do my rentals too. I control the first experience, the eye candy, the impression and the curb appeal. … (7 comments)

branding: FOLLOW IT UP IT MAY NOT HAVE GOTTEN THERE - 10/21/13 03:26 PM
I remember being known for years as being able to get things done with a no excuse mentality. I also prided myself as part of my business branding to be available 7 days a week from 7 a.m. to 7 p.m. and called it my 777 plan. I practiced being prompt and letting people know that I monitor my business hands on and I attracted many people who love doing business that way
TRUST BUT VERIFY
Something I discovered a few years ago helped me to become more effective and efficient at communicating and getting things done. It was the simple act of VERIFICATION. By … (45 comments)

 
Richie Alan  Naggar, agent & author  (people first...then business Ran Right Realty ) Rainmaker large

Richie Alan Naggar

agent & author

Riverside, CA

More about me…

people first...then business Ran Right Realty

Address: 4850 Palo Verde Lane, Riverside, Ca, 92501

Mobile: (951) 201-5951

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