branding: EXPOSURE PLUS REPETITION EQUALS BRANDING AND RECOGNITION - 04/15/13 11:48 AM
The title of this post is used by marketeers all over the globe. This formula even gets people elected. The more someone practices this, the more this formula burrows into the Psyche of those who hear it. The results? When your name or picture surfaces, people identify with you and that is all it takes to get a vote or a phone call
I KNOW THAT NAME...BINGO
Amazing how that works too. I watch the movie star Arnold Schwarzenegger used this for 9 months preceding his election for Governor of California. I wondered why they were showing his movies so much … (0 comments)

branding: CHECK YOUR ACTIVERAIN BRANDING AND HAVE SOME FUN TOO - 03/03/13 06:46 AM
I know I am not the only one that has been branded by others here in ActiveRain-land. I know people from reading their posts, comments, emails and even speaking with them. I consider them worthy representatives of their area and of their chosen profession too. Throughout my day and week, sometimes a pleasant thought or memory stops in from the world of ActiveRain
BRANDING & MARKETING
That is because the experience of ActiveRain has branded with me as well as thousands of others too. If I hear a name, place or profession, I think of the ActiveRain-er that I know of … (10 comments)

branding: COULDNT GET A HOLD OF YOU OR YOU THEM? - 02/09/13 07:02 AM
In today's world...not communicating effectively is not an accident...it is a red flag of some sort. How in the world can people not get a hold of people? Texting, emails, phone calls, cell phones, regular mail and the like say getting a hold of someone is very doable. So if you don't respond or they don't respond...something is wrong
CONSIDER
If it is a tradesman or a service provider, not answering or returning a call will say quite a bit about you even surpassing your marketing and your word of mouth. If you don't respond why would anyone want to do … (5 comments)

branding: IS THERE SUCH A THING AS OVER BLOGGING? - 01/30/13 08:40 AM
Can too much of anything can back fire? Isn't moderation and a little bit of this or that the preferred way to go? In most cases and for most subject matters I would say so. However, we have all seen the importance and relevancy of the Internet and how it impacts our everyday lives. QUESTION: Is giving out as many business cards as you can harmful to your business operations?
SHOW and SHARE YOURSELF
Therein lies your answer to the title of this post. NO, there is no such thing as TOO MUCH BLOGGING, POSTING OR COMMENTING or giving out too many business cards for … (6 comments)

branding: BUS BENCH ADVERTISING WAS THE RAVE - 01/21/13 08:43 AM
I remember when it first came out. I saw an picture of an agent big as the back part of the bench and it was near prefect Hollywood standards that picture was. Then, the name of the company, contact information and a little tag-line. I thought to myself at that time, wow, these people are going places. What a great idea
GRAFFITI HAD ITS WAY
It is still a great idea but it has kinda done what water does...it seeks its own level. I don't see too much of it anywhere now a days. I do remember graffiti all over it … (13 comments)

branding: LIPS DONT MOVE BUT THE PICTURES SPEAK - 01/20/13 07:20 AM
 Rainmakers speak from their experience, they surrender their wealth of information liberally and they throw in a little keepsake of a sort. It is their picture that seals the memory or experience not once but over and over again. I noticed that pictures with poses, stands, statements and profiles all SPEAKING BODY TALK
PICTURESPEAK
 If you look at everyone's picture which is entertaining, you can get a type of temporary Real Estate blindness. It is like snow blindness and goes away after you log-off....but if you take the time, there is a branding going on in those poses. People are making body language statements known and unknown … (9 comments)

branding: SUPERMARKETS ARE WELL RUN BUSINESSES part 2 - 01/08/13 06:57 AM
In part one, we explored the supermarket and great effort is put into the word super as it is a well polished and presented place to shop with lots of dynamics going on. Here you will see how billions of revenue are generated and it is a living business plan that works..
THE MARKETS THEMSELVES WOKE-UP ONE DAY
The markets themselves woke up one day and discovered a gold mine right under their own noses. Billions were being spent by others to promote their products and were successful. Markets decide to copy the coloring, packaging and positioning of the other products … (12 comments)

branding: SUPERMARKETS ARE WELL RUN BUSINESSES part 1 - 01/08/13 06:56 AM
Next time you visit the neighborhood market, take a moment to see how it is set-up. It is a business first and there is a reason and a rhyme to all that goes on inside those four walls. First off, everything that one needs called the basics are found on the outside walls themselves. Produce, baked goods, dairy and meats all line the walls. In the center are more the optional items
LIKE OR NEED IS PRESENTED
The place is set-up to either help you find what you want or to the delight of all concerned, cause you to shop. They want … (2 comments)

branding: NECESSARY TO ACTUALLY LEASE OFFICE SPACE? - 01/07/13 07:39 AM
Technology is welcomed whenever it is introduced. People have to go through a quick and pleasant learning curve and then they are up to speed with the latest gadgets and tools designed to help them and their customers reach optimum satisfaction. But that sword cuts both ways too
For instance, why would we still need to rent out office space especially if you are a Real Estate agent? An insurance agent? Think about this. You are now able to be reached wherever you are thanks to smart phones. Then, you respond accordingly. Furthermore, doesn't your business take you out into the … (2 comments)

branding: POSTS ARE ELECTRONIC VERSIONS OF YOU - 12/30/12 07:29 AM
Have you ever answered the door in your pajamas? You had to respond to the knock or doorbell and time caused you to take a short cut. However, the door was answered, but it wasn't your best self. Something similar takes place when placing a post in position to launch. If it isn't all there, if it doesn't have your best on point, well at least you posted...right? WRONG
THAT POST IS AN ELECTRONIC VERSION OF YOU
If you go back about fifty years, everyone wore a suit and a tie with a hat. It was unheard of to go around … (6 comments)

branding: SUBLIMINAL MESSAGING HELPS GET IT GOING YES YES YES - 10/16/12 06:56 AM
Back in the 1940-50's, people went out to the movies. You got to see newsreels, cartoons and two movies. It was a full evening out. You usually went to dinner afterwards or before and of course a great way to spend time alone or with your hunny-bunny. What people didn't know is that they experimented with sending messages of drinks and snacks and it worked very well
LETS GO TO THE SNACK BAR...RIGHT NOW!
They inserted into the advertising on screen with flashes or pictures of words of food, drink and people enjoying them. You cant see them becasue they move so fast, … (6 comments)

branding: UN-OFFICAL ACTIVERAIN SPEAK AND CONDUCT - 10/14/12 11:22 AM
It is a language that could come into play from those that live and work in the ACTIVERAIN Real Estate world. This is a world that is live when you are in it and stays live when you leave it too. The power of ACTIVERAIN is no longer limited to just the Internet. NO. RAINMAKERS come out of their cyber world and make a difference everywhere they go
HERE ARE SOME FUN ZAINY RAINY RAIN SPEAK...for your amusement
 
1. RAINMAKER..literal shaker and maker of their own Real Estate world...The internet shakes with delight when they come out...A friendly perfect storm … (7 comments)

branding: POST OF DREAMS BUILD IT AND THEY WILL COME - 09/05/12 08:35 AM
Field of dreams posts is what I am talking about. Go back several years and call to your mind how important it was to have business cards. PAUSE here. You would not even think of leaving your home unless you had them and lots of them to pass out and leave behind on counters in homes wherever you went. Today, blogging, posting and commenting is like a business card
WORKING OR NOT?
You never knew if your card was doing the work that you hoped it would do, but you always knew that it was out there because you put it … (9 comments)

branding: PEOPLE PLEASERS ONLY PLEASE - 08/10/12 07:46 AM
I was talking with a retired department manager of Nordstroms not too long ago and I was able to ask some questions. We all know that superior customer servicing and the many aspects of it are practiced at this above average retail shop. Good products, staff to walk you through it and even returns are all handled above par
TWO THINGS STOOD OUT
I found two things very interesting in my conversation with this former manager of Nordstroms. First, when they take applications for hire as well as the interview process, they are looking to see if you are a people … (6 comments)

branding: PRINCIPAL COMMENTED ON AGENTS PICTURES - 07/07/12 06:14 AM
I received an email one day from a principal who owned Real Estate in response to a post I did about agents pictures. Her comment is below. Real Estate agents have plenty to say on this subject, but here is a comment made by a potential employer. Perhaps it may benifit us to consider how we may be pereceived
IS OPTIMUM AT WORK?
We know what works and what doesn't by now. We know that the final say is totally up to us. In our personal marketing, we have icons, animals, glamour shots, vistas, nature, wedding photos, agents upside down, sideways and posing. Is it … (14 comments)

branding: WHAT ACTIVERAIN RANKING CAN MEAN TO POINT HOLDERS - 07/04/12 09:08 AM
If you are a member of the premiere Real Estate Professionals site called ActiveRain, then you are in the world of personal and professional interaction with your immediate surroundings and the world at large. Very good for anyone involved in life. Today's world and pace puts using the Internet, emailing, text, posting and commenting in the top five things to have going on in your daily life
POINTS & PASSION
As a pleasant welcomed distraction to the sometimes too serious world of living, ActiveRain in its brilliance has included a point structure for participation in doing what should be done anyway. Now, we … (5 comments)

branding: 1-800-I AM CALLING WHERE ARE U - 06/08/12 07:04 AM
It bears repeating that in today's tech world, aside from it being all fun and games we should look at the root of the concept from a practical point of view. I am speaking about answering your phone, text or email in an efficient and effective manner. That is why all this exists. Today's generation makes more use out of it, but strip it bare and its really a contact tool
ITS BEEN EXPERIMENTED ON
One thing late night TV pitch people learned that no matter how clever their commercial was, if they could not make contact instantly, they would lose … (3 comments)

branding: OUT OF 40 PLUS REALTOR SIGNS TWO WERE SOLD OUT - 04/20/12 11:44 AM
I visited the local board for business and passed by their inventory room. All these signs appeared (below) and I noticed that in the center of it all, two signs were sold out. Does anyone want to take a guess on what the two signs were?

… (6 comments)

branding: REMEMBER WHEN PERSONAL LICENSE PLATES CAME OUT - 04/16/12 02:25 PM
It was a revenue generator for the state plus it was fun and exciting to do. All the good names came out and that made others request their cute little titles too. Of course, in those days, it all had to be done via mail and you would have to snail mail back and forth to find out if your name was accepted
EVERYONE I WANTED WAS TAKEN
If and when you received confirmation, you couldn't wait for it to come in the mail. Now I was a johnny come lately on this and all ideas that I had that would please … (7 comments)

branding: PEOPLE WHO DRESS SMART USUALLY ARE - 03/29/12 03:41 PM
It takes effort to create an impression or branding and then to stick with it. I remember working for a famous corporation where the owner made one statement. If you ever disgrace the company, turn in your time. No questions, no discussion, your terminated. The image one has is like a reputation. It needs to be protected, maintained and respected
DRESSING UP or DRESSING SMART
The other day I had business in a very public arena for about 2 hours. I decided to maximize the exposure and dressed smart accordingly. Now, add that to my already outgoing personality, and I am a … (7 comments)