marketing strategies: Buyer Touting: Targeting Sellers Before They Become Sellers - 10/21/08 01:54 PM
In typical Real Estate marketing, an agent directs efforts towards selling either a product or his/her services. In turn, that is how most professionals gear blogging habits. We post our listings and promote ourselves as buyer and/or seller representatives. One avenue that is lightly explored, however, is the direct marketing of (34 comments)
marketing strategies: Scottsdale, Arizona Newspaper Says "Uncle." - 10/07/08 04:04 PM
It's shakeup time for one major Valley newspaper. The East Valley Tribune is blaming the current economic downturn and stagnant Real Estate market for a recent decline in readership. According to an article on azcentral.com, the Trib is cutting 142 positions and pulling out of Scottsdale and Tempe in January. The (57 comments)
marketing strategies: Shh! Don't Frighten It! The Endangered Exclusive Listing - 07/23/08 01:45 PM
There are scores of listings languishing on the market here in the greater Phoenix area. Thousands upon thousands of them. Many are overpriced. Many are in less than ideal condition. Many more are simply “okay” houses with “okay” prices. That won’t cut it in today’s hyper competitive environment. While these (70 comments)
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