gary keller: Shakeout Creates an Exciting Marketing Opportunity for Brokers and Teams - 09/28/07 04:33 PM
There are many people in real estate who are good agents; they're just not particularly good marketers. When times were good, they did okay. Now, well. . .not so much. These people have three options:Get their own marketing acts together; in a hurryBecome part of a team or office that can (7 comments)
gary keller: Why all the fuss about Search Engine Optimization (SEO) anyway? - 01/17/07 05:01 PM
I attended a panel discussion of leading search engine companies (including Google) on Search Engine Optimization (SEO). Google acknowledged that 80% of all searchers only look at the first page of search results, and that very few venture beyond the second page of results. Since each page usually contains 10 links; what (22 comments)
gary keller: How much marketing contact should you make? - 01/14/07 01:44 PM
How Much Contact Should You Make? (Members Only) Ever wonder whether you're marketing too much, or not enough? These models from the book, "The Millionaire Real Estate Agent" by Gary Keller are based on the experience of the top agents in the country. My clients who stick with these recommendations report (6 comments)