Real estate agent marketing

Real Estate Technology - ReachFactor - Content Marketing for Real Estate
How agents can leverage 3rd party, trusted reviews to improve commissions and reach new customers through Facebook, Twitter, Google rank and other marketing channels.
Thank you to business resource & tools web site AGBeat for their featured review of ReachFactor, in which they say, “ is a real estate directory that serves the agent so they can better reach the consumer and because of the level of free features the company offers to help Realtors...
Bay East Association of REALTORS® Partners with ReachFactor to Go Beyond Agent Ratings Bay East Association of REALTORS® announced today a partnership with agent reputation innovator ReachFactor to help its agents showcase their performance, shorten sales cycles, and generate high quality inbound...
I was speaking with a potential business partner the other day about deceptive reviews online and how bad the review problem’s become. I was explaining the length we go to verify reviews, but he didn’t believe the problem was big enough to justify the expense. He thought we were wasting our money...
As everyone in this business knows, referrals are the gift that keeps on giving. One satisfied buyer or seller leads to another, and soon your reputation grows among past, present and future clients. It’s the best kind of real estate agent marketing, so why wouldn’t you want to encourage it in yo...
I recently came across an SEOMoz study that looked to see what impact, if any social media has on search engine rank. The results surprised me. The number of Facebook comments/likes/shares you get seem to directly impact your Google rank. The study looked at results from 10,000 Google searches an...
I was delighted to get the opportunity to sit down with Celeste from Happy Grasshopper last week and talk about agent reviews. This is a really critical topic for agents now not just because it stimulates more referral business. But because many portals unfairly take advantage of agents without t...
  We were recently interviewed by RE Technology to round out a series of articles they wrote on real estate agent reviews. We had the opportunity to discuss our platform and motivations for building ReachFactor but also discuss trends in real estate agent marketing.   While ReachFactor is typical...
I was interviewing a sales person last week and she made a comment I found very interesting. She said she commonly calls prospects by first dialing *67 so that it masks her caller ID. She said it helps her phone calls get through. I wondered why no one wants to pick up the phone when they know i...
Feedback from past clients is a great marketing tool. There’s no sales pitch or advertisement that’s as trusted as the opinion of another customer. In fact, the 2009 Nielsen Global Online Consumer Survey of 25,000 people found that “recommendations from personal acquaintances or opinions posted ...
Yelp, Zillow, etc etc. There are now many places a consumer can go to review a real estate Agent. Many accept anonymous reviews, yet nearly all ask Agents to send their past clients to the portal where they must register to post a review about the Agent’s service. Sounds like a good idea, right?...

Suresh Srinivasan

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