Real Estate Newsletters: 5 Essential Tips to Make Clients Adore You - 01/30/08 01:42 PM
Sending a real estate newsletter to your farm isn't about getting a client or a listing right there and then. Unless you hit their mailbox at precisely the right time - just when they are looking for an agent or wanting to list their house - you're in the business of building a relationship rather than making a sale.
The best way to build that relationship is to provide a newsletter that meets the needs and interests of your farm.
Do it right, and you'll grow a farm of adoring fans.
1. Make the newsletter about them, not you. You're probably … (26 comments)

5 Elements Every Real Estate Newsletter Must Have - 01/05/08 04:25 PM
Here's what I hope is a useful list for any Realtor putting together their own newsletter. 1) Clear Contact Information
Make it easy for your clients to contact you. Put your name and contact information on the front and back, and consider adding your website URL or phone number at the bottom of every other page.
2) An Offer
Sometimes your newsletter will be seen by people who are not on your mailing list. That's a good thing, particularly if you are distributing your newsletter to strategic locations visited by potential clients.
It's important, however, to include a way of … (18 comments)

 

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