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  <title>RealBird's Blog on ActiveRain</title>
  <link href="http://activerain.com/blogs/realbird/atom" rel="self"/>
  <link href="http://activerain.com/blogs/realbird" rel="alternate"/>
  <id>http://activerain.com/blogs/realbird</id>
  <updated>2012-02-03T17:47:30Z</updated>
  <author>
    <name>Real Bird (RealBird Inc.)</name>
  </author>
  <entry>
    <title>How to create a PDF flyer from your RealBird property website</title>
    <link href="http://activerain.com/blogsview/2791544/how-to-create-a-pdf-flyer-from-your-realbird-property-website" rel="alternate"/>
    <id>http://activerain.com/blogsview/2791544/how-to-create-a-pdf-flyer-from-your-realbird-property-website</id>
    <updated>2012-02-03T17:47:30Z</updated>
    <author>
      <name>Real Bird (RealBird Inc.)</name>
    </author>
    <content type="html">
&lt;p&gt;&lt;strong&gt;Did you know?&lt;/strong&gt;&amp;nbsp;The new &lt;a href="http://www.realbird.com" target="_blank"&gt;RealBird&lt;/a&gt; property website's printable page can be easily converted to PDF.&lt;/p&gt;
&lt;p&gt;All of the browsers on Apple OSX supports "printing" to PDF instead of a physical printer and on Windows, the Google Chrome browser has built-in support for the same. For Windows users, we suggest to &lt;a href="http://www.google.com/chrome" target="_blank"&gt;download Google Chrome&lt;/a&gt;, it takes only a minute or so to set it up and you can still use IE for your MLS etc. should you need that. &lt;/p&gt;
&lt;p&gt;So let's see how this can be accomplished:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Screenshots on Mac OS X&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Using Firefox on Mac&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;&lt;img src="http://activerain.com/image_store/uploads/2/5/4/7/3/ar132829030137452.png" height="373" alt="RealBird PDF Printing Firefox OSX" width="550" /&gt;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;By default Firefox on Mac includes "Page Headers" and "Page Footers". Make sure you select "blank" for those field. Then click the "PDF" button at the bottom to save the print flyer in a PDF file.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Using Safari on Mac&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;&lt;img src="http://activerain.com/image_store/uploads/8/4/0/4/3/ar132829113934048.png" height="422" alt="RealBird Printing Mac Safari" width="550" /&gt;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;On Safari, the page headers and footers are turned off by default, so just click on the PDF button and save the print view as a PDF. Google Chrome behaves the same way on Mac and Windows so we'll show the Windows screenshots below.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Screenshots on Windows&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;You can print the flyers seamlessly with any modern browsers on Windows (latest Firefox, Safari, IE 9 etc.) but the Google Chrome on Windows (and on the Mac) also provides you with an option to create PDF flyers. See the screenshot below:&lt;/p&gt;
&lt;p&gt;&lt;img src="http://activerain.com/image_store/uploads/7/9/2/3/7/ar132830745673297.PNG" height="300" alt="Google Chrome RealBird printing" width="550" /&gt;&lt;/p&gt;
&lt;p&gt;Select "PDF" in the "Destination" list and uncheck the "Headers and footers" (as marked with the arrows above) and click "Print" on the top. Finally, save you PDF flyers to your computer&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;How to access your printable flyer from RealBird&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Currently, you can access the printable flyer via your single property website. Click-through to your listing site from the RealBird member area, then click the "Print Flyer" button on the right side. Once the printable page is loaded, just proceed with the browser's Print functionality as usual and refer to the screenshot above to hide the page header and footer.&lt;/p&gt;
&lt;p&gt;While the current printable &lt;a href="http://www.realbird.com" target="_blank"&gt;RealBird&lt;/a&gt; flyers were not created to replace your high-end, custom designed real estate print ads, in many cases - due to its simple, elegant and adaptive design - you can use them for many different purposes:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;For your homes for sale&lt;/strong&gt; - should you find the RealBird format to serve this purpose&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;For your rental ads&lt;/strong&gt; - we've noticed an increasing number of rentals listed on RealBird. Commission structure is different when "selling" rental leases vs. homes and especially with lower-end rentals, this commission level may not justify the cost of custom designed print flyers, plus the sales cycle might be faster so you won't have time to wait for your custom designs to be produced. The RealBird printable flyer can be a perfect and free add-on tool for this purpose&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;When you ran out of your custom designed flyers&lt;/strong&gt; - you can quickly print new ones with RealBird while waiting for your high-quality flyers to be shipped again. Don't let your flyer boxes sit empty in front of the house or the rental.&amp;nbsp;&lt;/li&gt;
&lt;li&gt;The PDF version of the RealBird printable flyer can also be uploaded to &lt;a href="http://www.scribd.com" target="_blank"&gt;scribd.com&lt;/a&gt; and with careful naming and tagging, you can get &lt;strong&gt;additional SEO benefits&lt;/strong&gt; and distribution points.&lt;/li&gt;
&lt;/ol&gt;
&lt;div&gt;&lt;strong&gt;An example RealBird flyer saved as PDF and shared on Scribd.com&lt;/strong&gt;&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;Finally here is an example of a RealBird property website saved as PDF, then uploaded to scribd.com and embedded in a blog post (courtesy of &lt;a href="http://www.thecoralgablesstory.com" target="_blank"&gt;Janie Coffey&lt;/a&gt;. This is a printable PDF flyer generated via RealBird of Janie's RealBird property website of &lt;a href="http://listings.realbird.com/F5D2E8D4/13959.aspx" target="_blank"&gt;2280 SW 154th Ave, Davie, FL 33326&lt;/a&gt; )&lt;/div&gt;
&lt;div&gt;&lt;iframe scrolling="no" class="scribd_iframe_embed" src="http://www.scribd.com/embeds/80419914/content?start_page=1&amp;amp;view_mode=slideshow&amp;amp;access_key=key-1v7g9xd4donbmotr1wde" id="doc_70675" frameborder="0" height="600" width="100%"&gt;&lt;/iframe&gt;&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;Thanks for reading &amp;amp; enjoy !&amp;nbsp;&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;-- The RealBird Team&lt;/div&gt;
&lt;div&gt;&lt;a href="http://www.realbird.com"&gt;RealBird.com&lt;/a&gt;&lt;/div&gt; &lt;div class='agent_signature'&gt;&lt;hr /&gt;
&lt;p style="text-align: center;"&gt;&lt;strong style="font-size: small;"&gt;Liked this post?&amp;nbsp;&lt;br /&gt;&lt;/strong&gt;&lt;a style="font-size: small;" href="http://feeds.feedburner.com/RealBirdOnActiveRain" target="_blank"&gt;&lt;strong&gt;Subscribe to our RSS feed&lt;/strong&gt;&lt;/a&gt;&lt;strong style="font-size: small;"&gt;&amp;nbsp;or &lt;/strong&gt;&lt;a style="font-size: small;" href="http://feedburner.google.com/fb/a/mailverify?uri=RealBirdOnActiveRain&amp;amp;loc=en_US" target="_blank"&gt;&lt;strong&gt;receive email updates when new articles are posted&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p style="text-align: center;"&gt;&lt;em&gt;&lt;span style="font-size: small;"&gt;&lt;a href="http://www.realbird.com/real-time/" target="_blank"&gt;See what's happening on RealBird in Real-Time&lt;/a&gt;&lt;/span&gt;&amp;nbsp;&lt;/em&gt;&lt;/p&gt;&lt;/div&gt;    </content>
  </entry>
  <entry>
    <title>RealBird Webinar Yesterday "Learning to cook creatively with social media using the many RealBird ingredients"</title>
    <link href="http://activerain.com/blogsview/2744852/realbird-webinar-yesterday-learning-to-cook-creatively-with-social-media-using-the-many-realbird-ingredients-" rel="alternate"/>
    <id>http://activerain.com/blogsview/2744852/realbird-webinar-yesterday-learning-to-cook-creatively-with-social-media-using-the-many-realbird-ingredients-</id>
    <updated>2012-01-21T23:06:12Z</updated>
    <author>
      <name>Real Bird (RealBird Inc.)</name>
    </author>
    <content type="html">
&lt;p&gt;&lt;p&gt;Thank you Eric for being a guest speaker and for the additional real estate photography links in your post. Great resources !&lt;/p&gt;
&lt;p&gt;&lt;a href="https://docs.google.com/leaf?id=0Bw9d_sft2C33ODRmODk4ZTUtNjA0MS00NWFlLWE0ZjAtNGM4NjdiNDExODhl"&gt;Here is the recorded webinar&lt;/a&gt; for those of you who have missed it live.&lt;/p&gt;&lt;/p&gt;&lt;div id="reblogging_tag"&gt;Via &lt;b&gt;&lt;a href="http://activerain.com/blogsview/2743542/realbird-webinar-yesterday-learning-to-cook-creatively-with-social-media-using-the-many-realbird-ingredients-"&gt;Wayzata Lakes Realty: Eric Kodner Sells Twin Cities Homes&lt;/a&gt;&lt;/b&gt;:&lt;br/&gt;&lt;blockquote&gt;&lt;p&gt;&lt;strong&gt;&lt;/strong&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;h1&gt;RealBird Webinar Yesterday "Learning to cook creatively with social media using the many RealBird ingredients"&lt;/h1&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;/strong&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;We had a fabulous session yesterday morning with &lt;a href="http://www.realbird.com/" title="RealBird - Real estate listing marketing, single property website, syndication, social media and mobile real estate" target="_blank"&gt;RealBird technology&lt;/a&gt; host &lt;a href="http://www.linkedin.com/in/erichziebarth" title="Erich Ziebarth - LinkedIn" target="_blank"&gt;Erich Ziebarth&lt;/a&gt; and RealBird President&amp;nbsp;Gabriel Gross.&amp;nbsp; &lt;/strong&gt;The subject was incorporating RealBird tools into social media to achieve marketing success, and we spent a good amount of time on my favorite subjects, real estate photography.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.linkedin.com/in/erickodner" title="Eric Kodner - LinkedIn" target="_blank"&gt;&lt;img title="Erich Ziebarth &amp;amp; Gabe Gross on Facebook - RealBird webinar with Eric Kodner" src="http://activerain.com/image_store/uploads/6/1/4/2/2/ar132717803222416.jpg" height="283" alt="Erich Ziebarth &amp;amp; Gabe Gross on Facebook - RealBird webinar with Eric Kodner" width="635" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;[Facebook comments from Gabe Gross &amp;amp; Erich Ziebarth about&amp;nbsp;Eric Kodner's&amp;nbsp;participation in a&amp;nbsp;RealBird webinar yesterday]&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;We also&amp;nbsp;fielded lots of great questions from webinar&amp;nbsp;attendees&lt;/strong&gt;, ranging from questions about what kind of wide-angle lenses to choose, where to learn more about real estate photography and how to create slide shows and virtual tours.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;I brought up photography&amp;nbsp;resources like &lt;a href="http://www.kenrockwell.com/" title="Ken Rockwell - How to Take Better Pictures" target="_blank"&gt;KenRockwell.com&lt;/a&gt; &lt;/strong&gt;(with his great reviews on camera bodies, lenses and software)&amp;nbsp;and&lt;strong&gt; &lt;a href="http://www.stuckincustoms.com/" title="HDR Tutorial - stuckincustoms.com" target="_blank"&gt;Trey Ratcliff's stunning photos &amp;amp; HDR tutorial&lt;/a&gt;.&amp;nbsp; &lt;/strong&gt;Erich mentioned &lt;strong&gt;Seattle Realtor&amp;nbsp;&lt;a href="http://photographyforrealestate.net/about/" title="Photography for Real Estate - About" target="_blank"&gt;Larry Lohrman&lt;/a&gt; and his Photography for Real Estate blog.&lt;/strong&gt;&amp;nbsp; We also discussed &lt;strong&gt;Stan Barron's fantastic eBook, &lt;em&gt;&lt;a href="http://blog.luxuryhomemarketing.com/files/PhotoHowTo.pdf" title="How to Photograph Houses - Stan Barron" target="_blank"&gt;How to Photograph Houses&lt;/a&gt;.&lt;/em&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;We also discussed the many ways an agent can use RealBird single-property websites and virtual tours to promote their listings and to gather buyer leads.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;One attendee told me she came away from&amp;nbsp;our webinar with &lt;em&gt;"a huge&amp;nbsp;amount of valuable&amp;nbsp;information in a short time".&amp;nbsp;&lt;/em&gt; That's the purpose of these RealBird webinars, to give agents the tools they need to succeed and&amp;nbsp;thrive.&amp;nbsp; &lt;strong&gt;If you've missed out on &lt;a href="http://asd.realbird.com/Real-Estate-Training-Webinars.aspx" title="RealBird Webinars &amp;amp; Training" target="_blank"&gt;RealBird webinars&lt;/a&gt; so far, it's not too late to&amp;nbsp;take advantage of&amp;nbsp;the tremendous&amp;nbsp;value that the RealBird folks bring to real estate professionals.&amp;nbsp;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;-&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;div class="agent_signature"&gt;&lt;p&gt;&lt;strong&gt;Contact Broker Eric Kodner with Wayzata Lakes Realty&amp;nbsp;about Minneapolis and Saint Paul area properties, including Lake Minnetonka.&amp;nbsp;We also sell&amp;nbsp;Lake Superior, including&amp;nbsp;Bayfield and Madeline Island properties.&amp;nbsp; We &lt;em&gt;know&lt;/em&gt; Minnesota and&amp;nbsp;Madeline Island&amp;nbsp;real estate!&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="http://goo.gl/XRfl" title="Madeline Island Realty LLC" target="_blank"&gt;Wayzata Lakes Realty LLC (Minnesota)&lt;/a&gt; and &lt;a href="http://www.madelineislandrealty.com" title="Madeline Island Real Estate - Madeline Island Realty" target="_blank"&gt;Madeline Island Realty LLC (Wisconsin)&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Real Estate Brokerage licensed in Minnesota &amp;amp; Wisconsin&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Phone or Text Message 612.670.2539&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="mailto:MadelineIsland@Gmail.com"&gt;MadelineIsland@Gmail.com&lt;/a&gt; &lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;/strong&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;/div&gt;&lt;/blockquote&gt;&lt;/div&gt; &lt;div class='agent_signature'&gt;&lt;hr /&gt;
&lt;p style="text-align: center;"&gt;&lt;strong style="font-size: small;"&gt;Liked this post?&amp;nbsp;&lt;br /&gt;&lt;/strong&gt;&lt;a style="font-size: small;" href="http://feeds.feedburner.com/RealBirdOnActiveRain" target="_blank"&gt;&lt;strong&gt;Subscribe to our RSS feed&lt;/strong&gt;&lt;/a&gt;&lt;strong style="font-size: small;"&gt;&amp;nbsp;or &lt;/strong&gt;&lt;a style="font-size: small;" href="http://feedburner.google.com/fb/a/mailverify?uri=RealBirdOnActiveRain&amp;amp;loc=en_US" target="_blank"&gt;&lt;strong&gt;receive email updates when new articles are posted&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p style="text-align: center;"&gt;&lt;em&gt;&lt;span style="font-size: small;"&gt;&lt;a href="http://www.realbird.com/real-time/" target="_blank"&gt;See what's happening on RealBird in Real-Time&lt;/a&gt;&lt;/span&gt;&amp;nbsp;&lt;/em&gt;&lt;/p&gt;&lt;/div&gt;    </content>
  </entry>
  <entry>
    <title>Save money on sign riders and print ads with the new custom, transferable SMS codes</title>
    <link href="http://activerain.com/blogsview/2735820/save-money-on-sign-riders-and-print-ads-with-the-new-custom-transferable-sms-codes" rel="alternate"/>
    <id>http://activerain.com/blogsview/2735820/save-money-on-sign-riders-and-print-ads-with-the-new-custom-transferable-sms-codes</id>
    <updated>2012-01-19T14:16:20Z</updated>
    <author>
      <name>Real Bird (RealBird Inc.)</name>
    </author>
    <content type="html">
&lt;p&gt;As promised, new and improved &lt;a href="http://www.realbird.com" title="RealBird Mobile Real Estate Marketing" target="_blank"&gt;RealBird mobile real estate marketing&lt;/a&gt; features were launched yesterday:&lt;/p&gt;
&lt;h2&gt;Custom, transferable SMS keywords for your listings&lt;/h2&gt;
&lt;p&gt;This one was one of the most requested features after our &lt;a href="http://activerain.com/blogsview/2653308/sms-keyword-marketing-is-now-available-for-your-realbird-listings" target="_blank"&gt;initial launch of the SMS keyword marketing&lt;/a&gt; add-on for your &lt;a href="http://www.RealBird.com" target="_blank"&gt;RealBird&lt;/a&gt; listings. By default, your RealBird listing ID is the automatically assigned text code for your property. The issue with this - as we learned from you - that many of you create a sign rider for your SMS marketing and pay for each sign rider individually. Since the RealBird listing ID is not reusable for a property that you'll have in the future, it meant that you have to buy a new sign rider for each of your listings and discard old signs of your sold listings. You were right, this sounds like a big waste of money. &lt;strong&gt;Not any more:&lt;/strong&gt;&amp;nbsp;With the new release, you can now assign a custom SMS keyword for any of your listings, create an SMS marketing sign rider, market the property, sell it and then reassign the same keyword for your new listing. No more throwing away your old signs: you can freely reuse the same sign rider and the same code on different listing print ads, because the keyword remains active and transferred to your new &lt;a href="http://www.RealBird.com" target="_blank"&gt;RealBird&lt;/a&gt; listing.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;You can access this new feature from your&amp;nbsp;&lt;a href="http://www.RealBird.com" target="_blank"&gt;RealBird&lt;/a&gt;&amp;nbsp;Listing Management page. Below the SMS keyword and example call-for-action block, there is now a "Set custom SMS keyword" link. You can enter and save your custom text code on that page. If the text code is already assigned to another of your listings, the system will ask for your confirmation to transfer it to this property.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Some notes about choosing the right custom SMS code:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;Make it short. End users will have to enter this code on their cell phone, so the shorter it is, the easier for them to do so. We suggest to make it less than 5 characters long.&lt;/li&gt;
&lt;li&gt;Use letters and/or numbers only&lt;/li&gt;
&lt;li&gt;The SMS keyword is case insensitive, so don't worry about uppercase or lowercase letters. Enter it in a way which will be easy to read on your sign and print ads&lt;/li&gt;
&lt;li&gt;The keyword M is reserved for your RealBird Mobile Real Estate Website (see below)&lt;/li&gt;
&lt;/ol&gt;
&lt;h2&gt;Call capture&lt;/h2&gt;
&lt;p&gt;We also added a call capture to your SMS phone number. If a prospect calls your SMS phone number, rather than texting the SMS code to it, we will still capture their phone numbers for you. Currently the system hangs up the call automatically and notifies you about the caller instantly. More voice features are coming soon so you'll be able to configure how to respond to phone calls.&lt;/p&gt;
&lt;h2&gt;QR Code analytics&lt;/h2&gt;
&lt;p&gt;You asked for it and now you have it: The QR code for your &lt;a href="http://www.realbird.com" target="_blank"&gt;mobile RealBird single property websites&lt;/a&gt; are now tracked and you can see the analytics of how many times those QR codes were scanned. There is now a link below the QR code on the Listing Management page, called "QR Scan Stats". It takes you to the analytics page, powered by the bit.ly URL shorting service. The special link behind your QR code now also contains Google Analytics Campaign tracking parameters, so you'll be able to get custom, detailed analytics via Google Analytics (assuming you added Google Analytics to your RealBird account already)&lt;/p&gt;
&lt;h2&gt;Text code for your RealBird Mobile Real Estate Website&lt;/h2&gt;
&lt;p&gt;As an additional SMS&amp;nbsp;marketing feature, your &lt;a href="http://www.realbird.com/Mobile-Real-Estate-Websites.aspx" target="_self"&gt;RealBird Mobile Real Estate Website&lt;/a&gt; can now be accessed by end users by simply texting the keyword M to your SMS phone number. RealBird will return an SMS message with a link to your mobile website and save the client's phone number for you.&lt;/p&gt;
&lt;p&gt;-- The RealBird Team&lt;br /&gt;&lt;a href="http://www.RealBird.com" title="RealBird.com" target="_blank"&gt;www.realbird.com&lt;/a&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;div class='agent_signature'&gt;&lt;hr /&gt;
&lt;p style="text-align: center;"&gt;&lt;strong style="font-size: small;"&gt;Liked this post?&amp;nbsp;&lt;br /&gt;&lt;/strong&gt;&lt;a style="font-size: small;" href="http://feeds.feedburner.com/RealBirdOnActiveRain" target="_blank"&gt;&lt;strong&gt;Subscribe to our RSS feed&lt;/strong&gt;&lt;/a&gt;&lt;strong style="font-size: small;"&gt;&amp;nbsp;or &lt;/strong&gt;&lt;a style="font-size: small;" href="http://feedburner.google.com/fb/a/mailverify?uri=RealBirdOnActiveRain&amp;amp;loc=en_US" target="_blank"&gt;&lt;strong&gt;receive email updates when new articles are posted&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p style="text-align: center;"&gt;&lt;em&gt;&lt;span style="font-size: small;"&gt;&lt;a href="http://www.realbird.com/real-time/" target="_blank"&gt;See what's happening on RealBird in Real-Time&lt;/a&gt;&lt;/span&gt;&amp;nbsp;&lt;/em&gt;&lt;/p&gt;&lt;/div&gt;    </content>
  </entry>
  <entry>
    <title>The Real Estate Beat: Real-time Visitors Map of RealBird Services of Our Members</title>
    <link href="http://activerain.com/blogsview/2704748/the-real-estate-beat-real-time-visitors-map-of-realbird-services-of-our-members" rel="alternate"/>
    <id>http://activerain.com/blogsview/2704748/the-real-estate-beat-real-time-visitors-map-of-realbird-services-of-our-members</id>
    <updated>2012-01-09T19:29:25Z</updated>
    <author>
      <name>Real Bird (RealBird Inc.)</name>
    </author>
    <content type="html">
&lt;p&gt;In the name of transparency - and also because we are serious geeks :) - we put together a live map application that shows the visitors as they arrive to different &lt;a href="http://www.realbird.com" target="_blank"&gt;RealBird services of our members&lt;/a&gt;. It is embedded below and it works in  modern browsers (Chrome, Safari, Firefox, IE9 etc.) and old ones like IE7, IE8 etc. too. Android and iOS tablets and smartphones are supported as well&lt;/p&gt;
&lt;iframe src="http://www.realbird.com/real-time/" frameborder="0" style="width: 100%; height: 800px; border: 0px; overflow: hidden;"&gt;&lt;/iframe&gt;
&lt;p&gt;We think this map analytics app is pretty cool ! What do you think?&lt;/p&gt;
&lt;p style="font-size: 1.2em; font-weight: bold;"&gt;&lt;a href="http://www.realbird.com/real-time/" target="_blank&amp;gt;"&gt;You can see the RealBird Real-Time Traffic Map in full screen via this link&lt;/a&gt;&lt;/p&gt; &lt;div class='agent_signature'&gt;&lt;hr /&gt;
&lt;p style="text-align: center;"&gt;&lt;strong style="font-size: small;"&gt;Liked this post?&amp;nbsp;&lt;br /&gt;&lt;/strong&gt;&lt;a style="font-size: small;" href="http://feeds.feedburner.com/RealBirdOnActiveRain" target="_blank"&gt;&lt;strong&gt;Subscribe to our RSS feed&lt;/strong&gt;&lt;/a&gt;&lt;strong style="font-size: small;"&gt;&amp;nbsp;or &lt;/strong&gt;&lt;a style="font-size: small;" href="http://feedburner.google.com/fb/a/mailverify?uri=RealBirdOnActiveRain&amp;amp;loc=en_US" target="_blank"&gt;&lt;strong&gt;receive email updates when new articles are posted&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p style="text-align: center;"&gt;&lt;em&gt;&lt;span style="font-size: small;"&gt;&lt;a href="http://www.realbird.com/real-time/" target="_blank"&gt;See what's happening on RealBird in Real-Time&lt;/a&gt;&lt;/span&gt;&amp;nbsp;&lt;/em&gt;&lt;/p&gt;&lt;/div&gt;    </content>
  </entry>
  <entry>
    <title>The Top New RealBird Features of 2011</title>
    <link href="http://activerain.com/blogsview/2676402/the-top-new-realbird-features-of-2011" rel="alternate"/>
    <id>http://activerain.com/blogsview/2676402/the-top-new-realbird-features-of-2011</id>
    <updated>2011-12-30T18:16:40Z</updated>
    <author>
      <name>Real Bird (RealBird Inc.)</name>
    </author>
    <content type="html">
&lt;p&gt;&lt;a href="http://www.realbird.com" target="_blank" style="float: right;"&gt;&lt;img title="RealBird Bird" class="asset  asset-image at-xid-6a00d83454708769e20168e4b068cb970c" src="http://realbird.typepad.com/.a/6a00d83454708769e20168e4b068cb970c-800wi" border="0" alt="RealBird-Bird-Large" style="margin: 0px 0px 5px 5px;" /&gt;&lt;/a&gt;Today is the last business day of 2011 and we thought it is the good time to summarize the main new &lt;a href="http://www.realbird.com" target="_blank"&gt;RealBird&lt;/a&gt; features that we launched in 2011.&amp;nbsp;&lt;/p&gt;
&lt;h2&gt;Switched the RealBird Property Search from Google Base to Oodle data&lt;/h2&gt;
&lt;p&gt;As you may recall Google suddenly announced in January '11 the discontinuation of Google Base. Because the &lt;a href="http://www.realbird.com/PropertySearch-Features.aspx" target="_blank"&gt;RealBird Property Search&lt;/a&gt; was based on data from Google Base, we had to find another solution. We successfully ported the application to use real estate data from Oodle, soft launched in March and made it available for all RealBird members in June. The new search application has been working great ever since and has delivered thousands and thousands of buyer leads to RealBird members.&lt;/p&gt;
&lt;h2&gt;New listing inventory widget replaced the old version, with color themes&amp;nbsp;and custom transition effects&lt;/h2&gt;
&lt;p&gt;We retired one of our legacy sidebar listing inventory widgets and &lt;a href="http://realbird.typepad.com/news/2011/02/realbird-featured-property-slideshow-widget.html" target="_blank"&gt;replaced it with a brand new one&lt;/a&gt;, which can be configured with custom color theme and custom transition effects.&lt;/p&gt;
&lt;h2&gt;The first version of the RealBird Mobile Real Estate Website was launched&lt;/h2&gt;
&lt;p&gt;In March, we launched the first version of the&amp;nbsp;&lt;a href="http://realbird.com/Mobile-Real-Estate-Websites.aspx" target="_blank"&gt;RealBird Mobile Real Estate Website&lt;/a&gt;&amp;nbsp;service with vanity domain name and QR code support. Within weeks, thousands of mobile sites were set up by RealBird PRO members. It also received &lt;a href="http://www.inman.com/news/2011/03/14/realbird-rolls-out-real-estate-mobile-site" target="_blank"&gt;coverage from Inman News&lt;/a&gt;.&amp;nbsp;&amp;nbsp;&lt;/p&gt;
&lt;h2&gt;The second version of the Mobile Real Estate Website added Property Search support&lt;/h2&gt;
&lt;p&gt;Soon after the initial launch, we also completed the mobile user interface for the &lt;a href="http://realbird.com/PropertySearch-Features.aspx" target="_blank"&gt;RealBird Property Search&lt;/a&gt; and added to the RealBird Mobile Property Website service. Update to the platform (and the new desktop IE support) also made it possible from then on to &lt;a href="http://realbird.typepad.com/news/2011/05/the-realbird-mobile-real-estate-websites-are-now-internet-explorer-compatible-but-why-does-that-matt.html" target="_blank"&gt;embed the mobile real estate website&lt;/a&gt; on regular blogs and pages with the handy RealBird widget, including the inclusion of the QR code and a call-for-action message.&lt;/p&gt;
&lt;h2&gt;Default Property Website Theme editor added&lt;/h2&gt;
&lt;p&gt;One of the powerful features of the RealBird single property websites has always been the versatile theme editor. We realized however that even with the easy-to-use interface, it has been an unnecessary hassle to set up the custom design for each listing one by one, &lt;a href="http://realbird.typepad.com/news/2011/04/default-theme-editor-launched-for-the-realbird-listing-publisher.html" target="_blank"&gt;so we introduced the same powerful theme editor tool as a global configuration option&lt;/a&gt;. In other words, RealBird members can now set up a default custom design once and all new property sites will inherit this theme.&lt;/p&gt;
&lt;h2&gt;Introduced 3 Facebook Real Estate Page applications&lt;/h2&gt;
&lt;p&gt;Just in time for Facebook's application platform overhaul during the summer, we released &lt;a href="http://realbird.typepad.com/news/2011/06/facebook-page-apps-map-based-search-and-mobile-real-estate-website.html" target="_blank"&gt;three Facebook applications&lt;/a&gt; for different RealBird services. You can now easily add your listing inventory widget, map-based property search and your mobile real estate website to your Facebook business page.&lt;/p&gt;
&lt;h2&gt;Diligent SEO work brought major results: video thumbnails of your property websites are now shown on Google&lt;/h2&gt;
&lt;p&gt;We've been always focusing on SEO best practices, but 2011 brought some break throughs: Finally, &lt;strong&gt;over 1 million pages on RealBird has been indexed by Google&lt;/strong&gt; and to our great surprise, RealBird became one of the few real estate information providers whose pages have been &lt;a href="http://realbird.typepad.com/news/2011/08/realbird-property-websites-indexed-by-google-with-video-thumbnail.html" target="_blank"&gt;enhanced with video thumbnails&lt;/a&gt; on the Google search result pages. This is a very positive and stunning SEO news and together with the high ranking of the RealBird property websites, it represents a major improvement in visibility for our members.&lt;/p&gt;
&lt;h2&gt;Tighter integration of your RealBird featured listings and map-based property search&lt;/h2&gt;
&lt;p&gt;We also introduced a small, but powerful feature for RealBird PRO members. The RealBird map-based property search can now be configured to &lt;a href="http://realbird.typepad.com/news/2011/08/your-featured-properties-as-sticky-icons-on-your-map-based-search.html" target="_blank"&gt;show your own featured listings as "sticky", highlighted icons on the map&lt;/a&gt;. We call them "sticky" icons, because they are shown on the map independently from the actual search criteria, as long as their location falls within the current map boundaries. This a great, non-intrusive advertisement of your own properties to home buyers using your map search.&lt;/p&gt;
&lt;h2&gt;United Kingdom coverage added to RealBird&lt;/h2&gt;
&lt;p&gt;We also extended support for most of the &lt;a href="http://www.realbird.com" target="_self"&gt;&lt;/a&gt;&lt;a href="http://www.realbird.com" target="_blank"&gt;RealBird&lt;/a&gt; services for estate agents in the United Kingdom. With this launch, &lt;a href="http://www.realbird.com" target="_self"&gt;&lt;/a&gt;&lt;a href="http://www.realbird.com" target="_blank"&gt;RealBird&lt;/a&gt; now provides online marketing services to US, Canada and UK agents and brokers.&amp;nbsp;&lt;/p&gt;
&lt;h2&gt;Brand new, major redesign of the flagship RealBird single property website platform launched&lt;/h2&gt;
&lt;p&gt;It's been a long time coming and finally, in October, we launched a &lt;a href="http://realbird.typepad.com/news/2011/10/create-beautiful-single-property-websites-with-the-upgraded-realbird-listing-publisher.html" target="_blank"&gt;major redesign of our flagship RealBird Listing Publisher property website platform&lt;/a&gt;. The system has many, many improvements and new features, while remaining fully backward compatible: new layout design, improved SEO, improved load speed, deeper social media integration, better lead capture, more automatic integration with 3rd party services such as Walkscore, ability to add more custom pages and content and many more features. We were very happy to receive an overwhelmingly positive response from all of our members regarding this major update.&lt;/p&gt;
&lt;h2&gt;New Craigslist property ad generator released&lt;/h2&gt;
&lt;p&gt;A revamped &lt;a href="http://realbird.typepad.com/news/2011/12/text-message-sms-marketing-new-craigslist-ad-template-contacts-and-leads-export-launched.html" target="_blank"&gt;Craigslist property ad generator&lt;/a&gt; was launched in November, making it much easier for &lt;a href="http://www.realbird.com" target="_self"&gt;RealBird&lt;/a&gt; members to create a Craigslist ad with unlimited color theme options. Craigslist is one of the most popular classifieds ad platforms and this new tool makes it way easier to create much better looking ads for your &lt;a href="http://www.realbird.com" target="_self"&gt;RealBird&lt;/a&gt; listings.&amp;nbsp;&lt;/p&gt;
&lt;h2&gt;SMS keyword property marketing added to your mobile marketing toolkit&lt;/h2&gt;
&lt;p&gt;Just in time for the holiday season, we added a new listing marketing service to the RealBird mobile toolkit. We integrated RealBird with the leading SMS technology provider, Twilio and &lt;a href="http://realbird.typepad.com/news/2011/12/text-message-sms-marketing-new-craigslist-ad-template-contacts-and-leads-export-launched.html" target="_blank"&gt;introduced SMS keyword marketing for your properties&lt;/a&gt; with an amazing, automatic lead capture feature.&lt;/p&gt;
&lt;p&gt;Last but not least,&lt;strong&gt; 7,616 real estate professionals joined &lt;a href="http://www.realbird.com" target="_self"&gt;RealBird&lt;/a&gt; in 2011&lt;/strong&gt;. This is our highest yearly registration number ever and we thank you all very much (long time and new members as well) for trusting your real estate marketing on the &lt;a href="http://www.realbird.com" target="_self"&gt;RealBird&lt;/a&gt; platform.&amp;nbsp;&lt;/p&gt;
&lt;h2&gt;We Wish You All A Very Happy &amp;amp; Successful New Year !&lt;/h2&gt;
&lt;p&gt;-- The RealBird Team&lt;br /&gt;&lt;a href="http://www.realbird.com" target="_self"&gt;RealBird.com&lt;/a&gt;&amp;nbsp;&lt;/p&gt; &lt;div class='agent_signature'&gt;&lt;hr /&gt;
&lt;p style="text-align: center;"&gt;&lt;strong style="font-size: small;"&gt;Liked this post?&amp;nbsp;&lt;br /&gt;&lt;/strong&gt;&lt;a style="font-size: small;" href="http://feeds.feedburner.com/RealBirdOnActiveRain" target="_blank"&gt;&lt;strong&gt;Subscribe to our RSS feed&lt;/strong&gt;&lt;/a&gt;&lt;strong style="font-size: small;"&gt;&amp;nbsp;or &lt;/strong&gt;&lt;a style="font-size: small;" href="http://feedburner.google.com/fb/a/mailverify?uri=RealBirdOnActiveRain&amp;amp;loc=en_US" target="_blank"&gt;&lt;strong&gt;receive email updates when new articles are posted&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p style="text-align: center;"&gt;&lt;em&gt;&lt;span style="font-size: small;"&gt;&lt;a href="http://www.realbird.com/real-time/" target="_blank"&gt;See what's happening on RealBird in Real-Time&lt;/a&gt;&lt;/span&gt;&amp;nbsp;&lt;/em&gt;&lt;/p&gt;&lt;/div&gt;    </content>
  </entry>
  <entry>
    <title>Even more SMS marketing features are coming soon</title>
    <link href="http://activerain.com/blogsview/2660860/even-more-sms-marketing-features-are-coming-soon" rel="alternate"/>
    <id>http://activerain.com/blogsview/2660860/even-more-sms-marketing-features-are-coming-soon</id>
    <updated>2011-12-22T16:07:24Z</updated>
    <author>
      <name>Real Bird (RealBird Inc.)</name>
    </author>
    <content type="html">
&lt;p style="margin-top: 10px; margin-bottom: 10px; text-indent: 1em; font-family: georgia, serif; font-size: 13px; line-height: 23px; text-align: left;"&gt;Since we launched the first version of the&amp;nbsp;&lt;strong&gt;&lt;a href="http://activerain.com/blogsview/2653308/sms-keyword-marketing-is-now-available-for-your-realbird-listings" target="_blank" style="color: #1e77b9;"&gt;SMS keyword marketing tool for your RealBird listings&lt;/a&gt;&lt;/strong&gt;&amp;nbsp;a few days ago, we have received many positiv replies from&lt;a href="http://www.realbird.com/" target="_blank" style="color: #1e77b9;"&gt;RealBird&lt;/a&gt;&amp;nbsp;members and also some feature requests. We thought it's easier to summarize the upcoming SMS features in a blog post and then share this article. Below are the upcoming SMS features that we are planning to add very soon:&lt;/p&gt;
&lt;ol style="margin-top: 10px; margin-bottom: 10px; font-family: georgia, serif; font-size: 13px; line-height: 23px; text-align: left;"&gt;
&lt;li&gt;&lt;strong&gt;SMS notifications for important events&lt;/strong&gt;&lt;br /&gt;Often, timely response to an online prospect is what turns them into actual clients. Currently we notify you&amp;nbsp;only via email&amp;nbsp;on important events&amp;nbsp;such as request for more information on your listing or from your RealBird search, client registration on your website etc. It may takes hours before you see these emails. We are going to add an option so that you can receive an instant SMS notification as well on your own phone with the contact's phone number if provided so that you can contact them immedietaly, even from the road.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;SMS keyword for your RealBird mobile site as well&lt;/strong&gt;&lt;br /&gt;Adam Waxler from&amp;nbsp;&lt;a href="http://www.facebook.com/uKeepCommission" target="_blank" style="color: #1e77b9;"&gt;uKeepCommision&lt;/a&gt;&amp;nbsp;asked for the same SMS keyword marketing option to be available for your&amp;nbsp;&lt;a href="http://www.realbird.com/Mobile-Real-Estate-Websites.aspx" target="_blank" style="color: #1e77b9;"&gt;RealBird Mobile Website&lt;/a&gt;. It's a great idea and we'll implement it ASAP.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Adding your call-to-action SMS marketing message to your print flyers and online ads:&lt;/strong&gt;&lt;br /&gt;While the biggest value of the SMS keyword marketing is at offline locations, where users can't click on your links at all (print flyers, sign riders etc.) there can be some home buyers who would send the text code to your number for more information and with the contact's phone capturing ability of SMS marketing, it only makes sense that we add your SMS call-to-action message to your online ads as well. There will be a configuration option for this, in other words, you'll be able to turn this on and off, but we should provide you with this option should you decide to add SMS capability to your Craigslist ad for example.&amp;nbsp;&lt;a href="http://www.jimnealis.com/" target="_blank" style="color: #1e77b9;"&gt;Jim Nealis&lt;/a&gt;&amp;nbsp;from Re/Max asked for this feature.&amp;nbsp;&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;More customization options of the text message returned to your home buyer prospect&lt;/strong&gt;&lt;br /&gt;Currently, when a prospective home buyer sends your SMS keyword to your Twilio phone number, we return your&amp;nbsp;&lt;a href="http://www.realbird.com/" target="_blank" style="color: #1e77b9;"&gt;RealBird&lt;/a&gt;&amp;nbsp;listing's basic information (type, beds, baths, price, status), a short link to your RealBird mobile property website and your phone number, which is your default number in your RealBird profile. With the new configuration options, you will have a different phone number option (other than your default RealBird phone) and you'll be able to add a nickname to include in the message. E.g.: Please call [&lt;em&gt;agentname]&amp;nbsp;&lt;/em&gt;at&amp;nbsp;&lt;em&gt;[custom phone number]&lt;/em&gt;&amp;nbsp;for more info. Thanks for&amp;nbsp;&lt;a href="http://jasminahomes.ca/" target="_blank" style="color: #1e77b9;"&gt;Daniel &amp;amp; Jasmina Zivkovic&lt;/a&gt;&amp;nbsp;for this request.&lt;/li&gt;
&lt;/ol&gt;
&lt;p style="margin-top: 10px; margin-bottom: 10px; text-indent: 1em; font-family: georgia, serif; font-size: 13px; line-height: 23px; text-align: left;"&gt;&lt;em&gt;&lt;strong&gt;Did you know?&lt;/strong&gt;&amp;nbsp;A cool feature of the current&amp;nbsp;&lt;a href="http://www.realbird.com/" target="_blank" style="color: #1e77b9;"&gt;RealBird SMS keyword marketing tool&lt;/a&gt;&amp;nbsp;is that if home buyers mistype your code or the listing is no longer available on RealBird, we still capture the lead for you and return a special message to the home buyer with your phone number included.&amp;nbsp;&lt;/em&gt;&amp;nbsp;&lt;/p&gt;
&lt;p style="margin-top: 10px; margin-bottom: 10px; text-indent: 1em; font-family: georgia, serif; font-size: 13px; line-height: 23px; text-align: left;"&gt;&amp;nbsp;&lt;/p&gt;
&lt;p style="margin-top: 10px; margin-bottom: 10px; text-indent: 1em; font-family: georgia, serif; font-size: 13px; line-height: 23px; text-align: left;"&gt;-- The RealBird Team&lt;br /&gt;&lt;a href="http://www.realbird.com/" target="_blank" style="color: #1e77b9;"&gt;RealBird.com&lt;/a&gt;&lt;/p&gt; &lt;div class='agent_signature'&gt;&lt;hr /&gt;
&lt;p style="text-align: center;"&gt;&lt;strong style="font-size: small;"&gt;Liked this post?&amp;nbsp;&lt;br /&gt;&lt;/strong&gt;&lt;a style="font-size: small;" href="http://feeds.feedburner.com/RealBirdOnActiveRain" target="_blank"&gt;&lt;strong&gt;Subscribe to our RSS feed&lt;/strong&gt;&lt;/a&gt;&lt;strong style="font-size: small;"&gt;&amp;nbsp;or &lt;/strong&gt;&lt;a style="font-size: small;" href="http://feedburner.google.com/fb/a/mailverify?uri=RealBirdOnActiveRain&amp;amp;loc=en_US" target="_blank"&gt;&lt;strong&gt;receive email updates when new articles are posted&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p style="text-align: center;"&gt;&lt;em&gt;&lt;span style="font-size: small;"&gt;&lt;a href="http://www.realbird.com/real-time/" target="_blank"&gt;See what's happening on RealBird in Real-Time&lt;/a&gt;&lt;/span&gt;&amp;nbsp;&lt;/em&gt;&lt;/p&gt;&lt;/div&gt;    </content>
  </entry>
  <entry>
    <title>SMS keyword marketing is now available for your RealBird listings</title>
    <link href="http://activerain.com/blogsview/2653308/sms-keyword-marketing-is-now-available-for-your-realbird-listings" rel="alternate"/>
    <id>http://activerain.com/blogsview/2653308/sms-keyword-marketing-is-now-available-for-your-realbird-listings</id>
    <updated>2011-12-17T19:00:41Z</updated>
    <author>
      <name>Real Bird (RealBird Inc.)</name>
    </author>
    <content type="html">
&lt;p&gt;We've been supporting QR code mobile marketing for your listings on&amp;nbsp;&lt;a href="http://www.realbird.com" target="_blank"&gt;RealBird&lt;/a&gt;&amp;nbsp;for a while. There have been back and forth debates in the real estate blogosphere about the actual value of QR codes and while we believe that QR codes are a very important and must-have piece in your mobile marketing toolkit we also agree that there are a large number of home buyers out there who can not or will not scan QR codes. They either don't have the appropriate smartphones or they just can't be bothered with it.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Hence our new addition to the RealBird PRO power tools: SMS keyword marketing for all of your listings&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.realbird.com" target="_blank"&gt;&lt;img title="RealBird text message real estate marketing" src="http://activerain.com/image_store/uploads/9/4/6/6/3/ar132416417936649.png" height="98" alt="RealBird SMS real estate marketing" width="379" /&gt;&lt;/a&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;We integrated&amp;nbsp;&lt;a href="http://www.realbird.com" target="_blank"&gt;RealBird&lt;/a&gt;&amp;nbsp;with the amazing &lt;a href="http://www.twilio.com"&gt;Twilio&lt;/a&gt; API in order to provide the most cost effective and powerful platform for mobile real estate marketing.&lt;/p&gt;
&lt;p&gt;This add-on service requires a &lt;a href="http://www.realbird.com" target="_blank"&gt;RealBird PRO&lt;/a&gt; membership $99/year (for unlimited listings) and a Twilio local phone number which is only $1/month. There is an additional $0.02/SMS fee payable to Twilio, but considering that this is only due when the RealBird application actually captures a lead for you, it is extremely affordable in our opinion and should have an amazing ROI. In other words, for only $111/year (RealBird PRO plus Twilio fees) and 2 cents per lead, you can market unlimited listings via text codes (SMS) 24x7 all year long.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;So this is how it works:&lt;/strong&gt;&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;You configure your&amp;nbsp;&lt;a href="http://www.realbird.com" target="_blank"&gt;RealBird&lt;/a&gt;&amp;nbsp;account with Twilio - takes about 10 minutes top. &lt;a href="https://realbird.wiki.zoho.com/Text-message-real-estate-marketing-setup-instruction.html" target="_blank"&gt;Here is the tutorial&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;You'll receive an SMS code for each of your RealBird listings. You can then publish a call-for-action message on your sign riders or print flyers, saying something like: "Text [your RealBird code] to [your Twilio Phone #] to receive more info"&amp;nbsp;&lt;/li&gt;
&lt;li&gt;Prospects text the code to the phone number and RealBird sends them back - on your behalf - the brief listing info, your direct phone number and the link to your RealBird mobile property site (in case they are using a smartphone and can browse to it)&lt;/li&gt;
&lt;li&gt;Best of all, RealBird also notifies you of these events and &lt;strong&gt;captures the prospect's phone number&lt;/strong&gt; in your RealBird leads database&lt;/li&gt;
&lt;/ol&gt;
&lt;div&gt;&lt;a href="https://realbird.wiki.zoho.com/Text-message-real-estate-marketing-setup-instruction.html" target="_blank"&gt;We have a detailed step-by-step instruction on how to set this up on the RealBird tutorial website&lt;/a&gt;. See how quick and easy it is to get started.&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;So what do you think? Will you add this new feature to your RealBird toolkit? Can't wait to hear your feedback on this !&amp;nbsp;&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;Thanks and Happy Holidays !&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;-- The RealBird Team&lt;/div&gt;
&lt;div&gt;&lt;a href="http://www.realbird.com" target="_blank"&gt;http://www.realbird.com&lt;/a&gt;&lt;/div&gt; &lt;div class='agent_signature'&gt;&lt;hr /&gt;
&lt;p style="text-align: center;"&gt;&lt;strong style="font-size: small;"&gt;Liked this post?&amp;nbsp;&lt;br /&gt;&lt;/strong&gt;&lt;a style="font-size: small;" href="http://feeds.feedburner.com/RealBirdOnActiveRain" target="_blank"&gt;&lt;strong&gt;Subscribe to our RSS feed&lt;/strong&gt;&lt;/a&gt;&lt;strong style="font-size: small;"&gt;&amp;nbsp;or &lt;/strong&gt;&lt;a style="font-size: small;" href="http://feedburner.google.com/fb/a/mailverify?uri=RealBirdOnActiveRain&amp;amp;loc=en_US" target="_blank"&gt;&lt;strong&gt;receive email updates when new articles are posted&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p style="text-align: center;"&gt;&lt;em&gt;&lt;span style="font-size: small;"&gt;&lt;a href="http://www.realbird.com/real-time/" target="_blank"&gt;See what's happening on RealBird in Real-Time&lt;/a&gt;&lt;/span&gt;&amp;nbsp;&lt;/em&gt;&lt;/p&gt;&lt;/div&gt;    </content>
  </entry>
  <entry>
    <title>New RealBird Craigslist property ad generator launched</title>
    <link href="http://activerain.com/blogsview/2639528/new-realbird-craigslist-property-ad-generator-launched" rel="alternate"/>
    <id>http://activerain.com/blogsview/2639528/new-realbird-craigslist-property-ad-generator-launched</id>
    <updated>2011-12-08T19:35:55Z</updated>
    <author>
      <name>Real Bird (RealBird Inc.)</name>
    </author>
    <content type="html">
&lt;p&gt;We just launched a new Craigslist code generator for your listings on &lt;a href="http://www.realbird.com" target="_blank"&gt;RealBird&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.realbird.com" target="_blank"&gt;&lt;img title="RealBird Craigslist listing tool" src="http://activerain.com/image_store/uploads/6/8/8/9/0/ar132339052409886.png" height="348" alt="RealBird Craigslist tool" width="600" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Major improvements include:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Much prettier Craigslist ad design:&lt;/strong&gt; You can now select any (!) background color for your ad and we will automatically theme your RealBird design for Craigslist&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;More tools to avoid Craigslist "ghosting"&lt;/strong&gt;, which is their method of fighting spam: Craigslist has an undocumented algorithm which automatically flags ads and hides them from the public. The new RealBird service generates improved compliant HTML code and provides you with an option to turn on and off any of the three links that point back to your RealBird property website.&amp;nbsp;&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Single-page UI:&lt;/strong&gt; Configuration and posting to Craigslist can be accomplished from a single user-interface, which will cut down the time required for the process significantly. You can have your&amp;nbsp;RealBird listing ad on Craigslist posted in a minute or two&lt;/li&gt;
&lt;/ol&gt;
&lt;div&gt;
&lt;p&gt;For existing members, it is available just like before: via the listing management page (in the&amp;nbsp;&lt;a href="http://www.realbird.com" target="_blank"&gt;RealBird&lt;/a&gt;&amp;nbsp;member area) or from the RealBird Quick Share page.&amp;nbsp;New members have to first publish their listings on&amp;nbsp;&lt;a href="http://www.realbird.com" target="_blank"&gt;RealBird&lt;/a&gt;.&amp;nbsp;It only takes a few minutes to enter the listing info and upload the photos and then you can use the "Post to Craigslist" link to access the RealBird code generator.&lt;/p&gt;
&lt;/div&gt;
&lt;div&gt;Give it a try. Head over to&amp;nbsp;&lt;a href="http://www.realbird.com" target="_blank"&gt;RealBird&lt;/a&gt;&amp;nbsp;and share your listings on Craigslist with this new tool. Once your ad is live on Craigslist, please feel free to share your link with us in the comment section. We'd love to see how your RealBird listings code look like on Craigslist.&amp;nbsp;&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;Enjoy !&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;-- The RealBird Team&lt;/div&gt;
&lt;div&gt;&lt;a href="http://www.realbird.com" target="_blank"&gt;www.realbird.com&lt;/a&gt;&lt;/div&gt; &lt;div class='agent_signature'&gt;&lt;hr /&gt;
&lt;p style="text-align: center;"&gt;&lt;strong style="font-size: small;"&gt;Liked this post?&amp;nbsp;&lt;br /&gt;&lt;/strong&gt;&lt;a style="font-size: small;" href="http://feeds.feedburner.com/RealBirdOnActiveRain" target="_blank"&gt;&lt;strong&gt;Subscribe to our RSS feed&lt;/strong&gt;&lt;/a&gt;&lt;strong style="font-size: small;"&gt;&amp;nbsp;or &lt;/strong&gt;&lt;a style="font-size: small;" href="http://feedburner.google.com/fb/a/mailverify?uri=RealBirdOnActiveRain&amp;amp;loc=en_US" target="_blank"&gt;&lt;strong&gt;receive email updates when new articles are posted&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p style="text-align: center;"&gt;&lt;em&gt;&lt;span style="font-size: small;"&gt;&lt;a href="http://www.realbird.com/real-time/" target="_blank"&gt;See what's happening on RealBird in Real-Time&lt;/a&gt;&lt;/span&gt;&amp;nbsp;&lt;/em&gt;&lt;/p&gt;&lt;/div&gt;    </content>
  </entry>
  <entry>
    <title>And the winner is...</title>
    <link href="http://activerain.com/blogsview/2622880/and-the-winner-is-" rel="alternate"/>
    <id>http://activerain.com/blogsview/2622880/and-the-winner-is-</id>
    <updated>2011-11-28T19:23:58Z</updated>
    <author>
      <name>Real Bird (RealBird Inc.)</name>
    </author>
    <content type="html">
&lt;p style="font-family: 'Trebuchet MS', Verdana, sans-serif; font-size: small;"&gt;The recent RealBird&amp;nbsp;&lt;a href="http://realbird.typepad.com/news/2011/11/reminder-the-amazon-kindle-fire-drawing-is-on-nov-15.html" target="_self"&gt;sweepstakes&lt;/a&gt;&amp;nbsp;ended on Nov 15 and the winner is&amp;nbsp;&lt;a href="http://sandiegopreviews.com/" target="_blank"&gt;Roberta Murphy of San Diego Previews Real Estate from Carlsbad, CA&lt;/a&gt;&lt;/p&gt;
&lt;p style="font-family: 'Trebuchet MS', Verdana, sans-serif; font-size: small;"&gt;Amazon shipped the Kindle Fire by Thanksgiving night and Roberta was kind to share us a photo of her showing the tablet:&lt;/p&gt;
&lt;p style="font-family: 'Trebuchet MS', Verdana, sans-serif; font-size: small;"&gt;&lt;img src="http://activerain.com/image_store/uploads/6/9/7/5/4/ar132252615645796.jpg" height="318" alt="Roberta with the Kindle Fire" width="480" /&gt;&lt;/p&gt;
&lt;p&gt;Congratulation Roberta and thanks for everybody for participating.&lt;/p&gt;
&lt;p&gt;We'll do it again soon...&lt;/p&gt;
&lt;p&gt;-- The RealBird Team&lt;br /&gt;&lt;a href="http://www.realbird.com/" target="_blank"&gt;www.realbird.com&lt;/a&gt;&amp;nbsp;&lt;/p&gt; &lt;div class='agent_signature'&gt;&lt;hr /&gt;
&lt;p style="text-align: center;"&gt;&lt;strong style="font-size: small;"&gt;Liked this post?&amp;nbsp;&lt;br /&gt;&lt;/strong&gt;&lt;a style="font-size: small;" href="http://feeds.feedburner.com/RealBirdOnActiveRain" target="_blank"&gt;&lt;strong&gt;Subscribe to our RSS feed&lt;/strong&gt;&lt;/a&gt;&lt;strong style="font-size: small;"&gt;&amp;nbsp;or &lt;/strong&gt;&lt;a style="font-size: small;" href="http://feedburner.google.com/fb/a/mailverify?uri=RealBirdOnActiveRain&amp;amp;loc=en_US" target="_blank"&gt;&lt;strong&gt;receive email updates when new articles are posted&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p style="text-align: center;"&gt;&lt;em&gt;&lt;span style="font-size: small;"&gt;&lt;a href="http://www.realbird.com/real-time/" target="_blank"&gt;See what's happening on RealBird in Real-Time&lt;/a&gt;&lt;/span&gt;&amp;nbsp;&lt;/em&gt;&lt;/p&gt;&lt;/div&gt;    </content>
  </entry>
  <entry>
    <title>Reminder: The Amazon Kindle Fire drawing is on Nov 15</title>
    <link href="http://activerain.com/blogsview/2594840/reminder-the-amazon-kindle-fire-drawing-is-on-nov-15" rel="alternate"/>
    <id>http://activerain.com/blogsview/2594840/reminder-the-amazon-kindle-fire-drawing-is-on-nov-15</id>
    <updated>2011-11-08T18:18:35Z</updated>
    <author>
      <name>Real Bird (RealBird Inc.)</name>
    </author>
    <content type="html">
&lt;p&gt;Just a quick reminder that the drawing date of the&lt;strong&gt;&lt;a href="http://www.facebook.com/pages/RealBird/5611254191?sk=app_143103275748075" target="_blank"&gt; Amazon Kindle Fire sweepstakes&lt;/a&gt;&lt;/strong&gt; is on Nov 15. There is more time to get additional entries to increase your chance of winning.&lt;/p&gt;
&lt;p&gt;You get 1 entry when you enter yourself in the sweepstakes and 2 bonus entry for each of your friends' entries. So sharing the sweepstakes on your social networks can increase your chance of winning dramatically.&lt;/p&gt;
&lt;p&gt;For example: You get one entry for entering the contest and then let's say five of your friends enter after you shared it, that will result in 1+2x5=11 entries for you. Just make sure that you enter yourself first and then invite your friends&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Amazon Kindle Fire intro video&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;object height="344" width="459"&gt;&lt;param name="movie" value="http://www.youtube.com/v/cdvwO3lr7Yk?version=3&amp;amp;feature=oembed" /&gt;&lt;param name="allowFullScreen" value="true" /&gt;&lt;param name="allowscriptaccess" value="always" /&gt;&lt;embed src="http://www.youtube.com/v/cdvwO3lr7Yk?version=3&amp;amp;feature=oembed" type="application/x-shockwave-flash" allowscriptaccess="always" height="344" width="459" /&gt; &lt;/object&gt; &amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;A) If you have already entered the sweepstakes:&amp;nbsp;&lt;/strong&gt;Share the sweepstakes with friends again, you may pick up some bonus points for new entries with&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;Use the &lt;strong&gt;Facebook sharing&lt;/strong&gt; tool on the &lt;a href="http://www.facebook.com/pages/RealBird/5611254191?sk=app_143103275748075" target="_blank"&gt;Sweepstakes&amp;nbsp;tab&lt;br /&gt;&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="https://twitter.com/intent/tweet?text=Win%20a%20Amazon%20Kindle%20Fire%20via%20%40realbird&amp;amp;url=http%3A%2F%2Fwww.facebook.com%2Fpages%2FRealBird%2F5611254191%3Fsk%3Dapp_143103275748075" target="_blank"&gt;Use this link to share the contest on &lt;strong&gt;Twitter&lt;/strong&gt;&lt;br /&gt;&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="http://www.linkedin.com/shareArticle?mini=true&amp;amp;url=http%3A%2F%2Fwww.facebook.com%2Fpages%2FRealBird%2F5611254191%3Fsk%3Dapp_143103275748075&amp;amp;source=http://www.realbird.com" target="_blank"&gt;Use this link to share the contest on &lt;strong&gt;LinkedIn&lt;/strong&gt;&lt;br /&gt;&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Reblog this post.&lt;/strong&gt; As long as you are already entered, it does not matter how your Facebook friends find and enter the contest. You'll get two bonus entries for each&amp;nbsp;&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Copy and paste&lt;/strong&gt; this link to wherever you desire:&amp;nbsp;&lt;br /&gt;&lt;br /&gt;http://www.facebook.com/pages/RealBird/5611254191?sk=app_143103275748075&amp;nbsp;&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;&lt;strong&gt;B) If you have not entered&lt;/strong&gt;&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;Visit the &lt;a href="http://www.facebook.com/pages/RealBird/5611254191?sk=app_143103275748075" target="_blank"&gt;Sweepstake tab on the RealBird Facebook Page&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Click "Like" to become a fan of the RealBird Facebook Page&lt;/li&gt;
&lt;li&gt;Submit your email address (this is required by Facebook's Terms, we won't use your email in any other way than contacting you if you become the randomly selected winner)&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;&amp;nbsp;Thanks and good luck with the contest.&lt;/p&gt;
&lt;p&gt;-- The RealBird Team&lt;br /&gt;&lt;a href="http://www.realbird.com" target="_blank"&gt;www.realbird.com&lt;/a&gt;&amp;nbsp;&lt;/p&gt; &lt;div class='agent_signature'&gt;&lt;hr /&gt;
&lt;p style="text-align: center;"&gt;&lt;strong style="font-size: small;"&gt;Liked this post?&amp;nbsp;&lt;br /&gt;&lt;/strong&gt;&lt;a style="font-size: small;" href="http://feeds.feedburner.com/RealBirdOnActiveRain" target="_blank"&gt;&lt;strong&gt;Subscribe to our RSS feed&lt;/strong&gt;&lt;/a&gt;&lt;strong style="font-size: small;"&gt;&amp;nbsp;or &lt;/strong&gt;&lt;a style="font-size: small;" href="http://feedburner.google.com/fb/a/mailverify?uri=RealBirdOnActiveRain&amp;amp;loc=en_US" target="_blank"&gt;&lt;strong&gt;receive email updates when new articles are posted&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p style="text-align: center;"&gt;&lt;em&gt;&lt;span style="font-size: small;"&gt;&lt;a href="http://www.realbird.com/real-time/" target="_blank"&gt;See what's happening on RealBird in Real-Time&lt;/a&gt;&lt;/span&gt;&amp;nbsp;&lt;/em&gt;&lt;/p&gt;&lt;/div&gt;    </content>
  </entry>
  <entry>
    <title>Google's new freshness algorithm and the RealBird video search results</title>
    <link href="http://activerain.com/blogsview/2593268/google-s-new-freshness-algorithm-and-the-realbird-video-search-results" rel="alternate"/>
    <id>http://activerain.com/blogsview/2593268/google-s-new-freshness-algorithm-and-the-realbird-video-search-results</id>
    <updated>2011-11-08T11:42:09Z</updated>
    <author>
      <name>Real Bird (RealBird Inc.)</name>
    </author>
    <content type="html">
&lt;p&gt;Those of you who are following SEO closely might have heard about &lt;a href="http://searchengineland.com/google-freshness-algorithm-winners-losers-100277" target="_blank"&gt;Google's new freshness algorithm&lt;/a&gt; and that they are now showing additional information along the search results like author photos, video thumbnails, social recommendations etc.&lt;/p&gt;
&lt;p&gt;We were pleasantly surprised in the last few months by some of the treatments&amp;nbsp;&lt;a href="http://www.realbird.com" target="_blank"&gt;RealBird&lt;/a&gt;&amp;nbsp;received from Google. First we noticed that most of the RealBird property websites are now enhanced with a &lt;a href="http://activerain.com/blogsview/2365287/seo-surprise-and-we-have-no-idea-how-it-happened-but-we-love-it-anyways" target="_blank"&gt;video thumbnail in Google's SERP&lt;/a&gt; (search engine result page) and also that since the launch of the&amp;nbsp;&lt;a href="http://activerain.com/blogsview/2567113/major-upgrade-to-the-realbird-single-property-website-platform-launched" target="_blank"&gt;new RealBird platform&lt;/a&gt;, the number of indexed pages jumped &lt;a href="http://activerain.com/blogsview/2576325/one-million-strong-the-number-of-realbird-pages-in-google-s-index-that-is" target="_blank"&gt;from 300K to well over 1 million&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Here are some updates:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;1) We observed that the number of indexed &lt;a href="http://www.realbird.com" target="_blank"&gt;RealBird&lt;/a&gt;&amp;nbsp;pages on Google is climbing by a few thousands a day. On October 27 it was at &lt;a href="http://activerain.com/blogsview/2576325/one-million-strong-the-number-of-realbird-pages-in-google-s-index-that-is" target="_blank"&gt;1,080,000&lt;/a&gt;, now, 11 days later it is at &lt;a href="http://www.google.com/search?q=site%3Alistings.realbird.com" target="_blank"&gt;1,170,000&lt;/a&gt;. That's an &lt;strong&gt;additional 90,000 pages in Google's main index in 11 days&lt;/strong&gt;. Unbelivable.&lt;/p&gt;
&lt;p&gt;2) We also noticed that Google is much faster in adding &lt;a href="http://www.realbird.com" target="_blank"&gt;RealBird property websites&lt;/a&gt; in their video search results. There are now &lt;a href="http://www.google.com/search?q=site:listings.realbird.com&amp;amp;hl=en&amp;amp;prmd=imvns&amp;amp;source=lnms&amp;amp;tbm=vid" target="_blank"&gt;22,700&lt;/a&gt; RealBird property websites in the Google's video index. Searching for new pages in the video search - filtered for the last 24 hours - reveals 80 new items. 3,320 video entries are shown when searching for new items added in the last month ! Amazing again.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.google.com/search?q=site:listings.realbird.com&amp;amp;hl=en&amp;amp;prmd=imvns&amp;amp;source=lnms&amp;amp;tbm=vid" target="_blank"&gt;&lt;img title="RealBird video search result" src="http://activerain.com/image_store/uploads/7/0/2/7/3/ar13207291937207.png" height="309" alt="RealBird video search result" width="550" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;span class="Apple-style-span"&gt;We are working on some additional improvements for search engine optimizing the RealBird system even further, but I wanted to share these new results first.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span class="Apple-style-span"&gt;Pretty amazing !&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;-- Zoltan&lt;br /&gt;&lt;a href="http://www.realbird.com/" target="_blank" style="color: #1e77b9;"&gt;RealBird.com&lt;/a&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;img src="http://activerain.com/image_store/uploads/6/3/0/9/2/ar132036511029036.png" height="80" alt="RealBird" width="80" style="border-color: initial;" /&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;div class='agent_signature'&gt;&lt;hr /&gt;
&lt;p style="text-align: center;"&gt;&lt;strong style="font-size: small;"&gt;Liked this post?&amp;nbsp;&lt;br /&gt;&lt;/strong&gt;&lt;a style="font-size: small;" href="http://feeds.feedburner.com/RealBirdOnActiveRain" target="_blank"&gt;&lt;strong&gt;Subscribe to our RSS feed&lt;/strong&gt;&lt;/a&gt;&lt;strong style="font-size: small;"&gt;&amp;nbsp;or &lt;/strong&gt;&lt;a style="font-size: small;" href="http://feedburner.google.com/fb/a/mailverify?uri=RealBirdOnActiveRain&amp;amp;loc=en_US" target="_blank"&gt;&lt;strong&gt;receive email updates when new articles are posted&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p style="text-align: center;"&gt;&lt;em&gt;&lt;span style="font-size: small;"&gt;&lt;a href="http://www.realbird.com/real-time/" target="_blank"&gt;See what's happening on RealBird in Real-Time&lt;/a&gt;&lt;/span&gt;&amp;nbsp;&lt;/em&gt;&lt;/p&gt;&lt;/div&gt;    </content>
  </entry>
  <entry>
    <title>How to add a personal video introduction to your RealBird property websites</title>
    <link href="http://activerain.com/blogsview/2587079/how-to-add-a-personal-video-introduction-to-your-realbird-property-websites" rel="alternate"/>
    <id>http://activerain.com/blogsview/2587079/how-to-add-a-personal-video-introduction-to-your-realbird-property-websites</id>
    <updated>2011-11-03T20:20:26Z</updated>
    <author>
      <name>Real Bird (RealBird Inc.)</name>
    </author>
    <content type="html">
&lt;p&gt;The following customization was originally conceived by &lt;a href="http://listings.realbird.com/A5C6C2C4/82832.aspx" target="_blank"&gt;Larry&amp;nbsp;Brzostek&lt;/a&gt; and it is now fully supported by the &lt;a href="http://activerain.com/blogsview/2567113/major-upgrade-to-the-realbird-single-property-website-platform-launched" target="_blank"&gt;new, wider layout&lt;/a&gt; of the RealBird property website platform.&lt;/p&gt;
&lt;p&gt;Instead of the live chat widget, one can add a personal video intro to the property websites in the contact information section. This is an area below the fold, under the property information section, next to your photo and contact information and social media links. You can click through the image below for a live example of the property at &lt;a href="http://listings.realbird.com/A5C6C2C4/82832.aspx" target="_blank"&gt;4111 Green Tree Ave, Sarasota&lt;/a&gt;. Make sure you scroll down to the contact information area.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://listings.realbird.com/A5C6C2C4/82832.aspx" title="4111 Green Tree Ave, Sarasota" target="_blank"&gt;&lt;img title="4111 Green Tree Ave, Sarasota, FL" src="http://activerain.com/image_store/uploads/6/7/5/6/3/ar132036347136576.png" height="183" alt="4111 Green Tree Ave, Sarasota, FL" width="550" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;You can see another example by &lt;a href="http://activerain.com/blogs/wellingtonhomes" target="_blank"&gt;Katerina Gasset&lt;/a&gt; on the listing website of&amp;nbsp;&lt;a href="http://listings.realbird.com/B6B4E7F2/120510.aspx" target="_blank"&gt;826 Shore Dr, Boynton Beach, FL&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href="http://listings.realbird.com/B6B4E7F2/120510.aspx" title="826 Shore Dr, Boynton Beach, FL" target="_blank"&gt;&lt;img title="826 Shore Dr, Boynton Beach, FL" src="http://activerain.com/image_store/uploads/7/7/4/9/0/ar132036379509477.png" height="185" alt="826 Shore Dr, Boynton Beach, FL" width="550" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;There are two ways to achieve this for your own &lt;a href="http://www.realbird.com" target="_blank"&gt;RealBird listings&lt;/a&gt;:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Add a video to all of your listing&amp;nbsp;&lt;/strong&gt;&lt;strong&gt;with the global settings tool&lt;/strong&gt;&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;Log in at &lt;a href="http://www.realbird.com" target="_blank"&gt;RealBird&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;From the Dashboard or the Listing Management Page, click &lt;strong&gt;"Settings"&lt;/strong&gt;&lt;/li&gt;
&lt;li&gt;Switch to the "&lt;strong&gt;Live Chat/Video intro"&lt;/strong&gt; tab&lt;/li&gt;
&lt;li&gt;Paste the embed code from YouTube or other hosted video services&lt;/li&gt;
&lt;li&gt;Save settings&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;&lt;strong&gt;Add a video to a specific property&lt;/strong&gt;&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;Log in at&amp;nbsp;&lt;a href="http://www.realbird.com" target="_blank"&gt;RealBird&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Click &lt;strong&gt;"Edit"&lt;/strong&gt; for the particular listing's record&lt;/li&gt;
&lt;li&gt;Scroll down to the "&lt;strong&gt;Live Chat/Video intro"&lt;/strong&gt;&amp;nbsp;section&lt;/li&gt;
&lt;li&gt;Paste the embed code from YouTube or other hosted video services&lt;/li&gt;
&lt;li&gt;Save changes&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;&lt;strong&gt;Suggested width and height for the embed code:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;The examples above use &lt;strong&gt;350px for width &lt;/strong&gt;and&lt;strong&gt; 223px for height&lt;/strong&gt; This is the suggested video size.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;You can use embeddable widgets from any other 3rd party providers. If you use YouTube, make sure you generate an embed code which disables the related video previews&amp;nbsp;at the end of your video as it may show your competitions video otherwise.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;There are many great uses for this section of your &lt;a href="http://www.realbird.com" target="_blank"&gt;RealBird single property website&lt;/a&gt;. With this larger layout design, you can actually utilize that additional space of the contact information section to deliver more information. I suggest to use it for generic information about your business and services vs. listing specific video as for those, there are now 6 customizable pages that can be added (more about this in our next post)&lt;/p&gt;
&lt;p&gt;If you have a custom and unique RealBird implementation, we would love to hear about it. Please share it as a comment below and feel free to link to your property website below.&lt;/p&gt;
&lt;p&gt;-- Zoltan&lt;br /&gt;&lt;a href="http://www.realbird.com/" target="_blank" style="color: #1e77b9;"&gt;RealBird.com&lt;/a&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;img src="http://activerain.com/image_store/uploads/6/3/0/9/2/ar132036511029036.png" height="80" alt="RealBird" width="80" /&gt;&lt;/p&gt; &lt;div class='agent_signature'&gt;&lt;hr /&gt;
&lt;p style="text-align: center;"&gt;&lt;strong style="font-size: small;"&gt;Liked this post?&amp;nbsp;&lt;br /&gt;&lt;/strong&gt;&lt;a style="font-size: small;" href="http://feeds.feedburner.com/RealBirdOnActiveRain" target="_blank"&gt;&lt;strong&gt;Subscribe to our RSS feed&lt;/strong&gt;&lt;/a&gt;&lt;strong style="font-size: small;"&gt;&amp;nbsp;or &lt;/strong&gt;&lt;a style="font-size: small;" href="http://feedburner.google.com/fb/a/mailverify?uri=RealBirdOnActiveRain&amp;amp;loc=en_US" target="_blank"&gt;&lt;strong&gt;receive email updates when new articles are posted&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p style="text-align: center;"&gt;&lt;em&gt;&lt;span style="font-size: small;"&gt;&lt;a href="http://www.realbird.com/real-time/" target="_blank"&gt;See what's happening on RealBird in Real-Time&lt;/a&gt;&lt;/span&gt;&amp;nbsp;&lt;/em&gt;&lt;/p&gt;&lt;/div&gt;    </content>
  </entry>
  <entry>
    <title>One million strong ! The number of RealBird pages in Google's index, that is</title>
    <link href="http://activerain.com/blogsview/2576325/one-million-strong-the-number-of-realbird-pages-in-google-s-index-that-is" rel="alternate"/>
    <id>http://activerain.com/blogsview/2576325/one-million-strong-the-number-of-realbird-pages-in-google-s-index-that-is</id>
    <updated>2011-10-27T22:45:35Z</updated>
    <author>
      <name>Real Bird (RealBird Inc.)</name>
    </author>
    <content type="html">
&lt;p&gt;This is pretty amazing: The number of RealBird pages in Google's main index has jumped to &lt;strong&gt;&lt;a href="http://www.google.com/search?q=site%3Alistings.realbird.com" target="_blank"&gt;over 1 million&lt;/a&gt;&lt;/strong&gt; since the release of our &lt;a href="http://activerain.com/blogsview/2567113/major-upgrade-to-the-realbird-single-property-website-platform-launched"&gt;new RealBird single property website platform&lt;/a&gt;. Up from less than 400K two weeks ago.&lt;/p&gt;
&lt;p&gt;See the screenshot below:&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.google.com/search?q=site%3Alistings.realbird.com" target="_blank"&gt;&lt;img title="One million RealBird pages on Google" src="http://activerain.com/image_store/uploads/6/0/2/5/0/ar131976924305206.png" height="545" alt="One million RealBird pages on Google" width="550" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Also note the video thumbnails for many of the property websites. We wrote about this &lt;a href="http://activerain.com/blogsview/2365287/seo-surprise-and-we-have-no-idea-how-it-happened-but-we-love-it-anyways"&gt;stunning SEO surprise&lt;/a&gt; before - i.e. RealBird property websites being listed with video thumbnails - and it seems that Google is now picking up the thumbnail enhanced listings even faster than before.&lt;/p&gt;
&lt;p&gt;So far, so very good !&lt;/p&gt;
&lt;p&gt;-- Zoltan&lt;br /&gt;&lt;a href="http://www.realbird.com" target="_blank"&gt;RealBird.com&lt;/a&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;img src="http://activerain.comhttp://activerain.com/image_store/uploads/2/8/4/6/6/ar121227503566482.png" height="80" alt="" style="border-style: none;" /&gt;&amp;nbsp;&lt;/p&gt; &lt;div class='agent_signature'&gt;&lt;hr /&gt;
&lt;p style="text-align: center;"&gt;&lt;strong style="font-size: small;"&gt;Liked this post?&amp;nbsp;&lt;br /&gt;&lt;/strong&gt;&lt;a style="font-size: small;" href="http://feeds.feedburner.com/RealBirdOnActiveRain" target="_blank"&gt;&lt;strong&gt;Subscribe to our RSS feed&lt;/strong&gt;&lt;/a&gt;&lt;strong style="font-size: small;"&gt;&amp;nbsp;or &lt;/strong&gt;&lt;a style="font-size: small;" href="http://feedburner.google.com/fb/a/mailverify?uri=RealBirdOnActiveRain&amp;amp;loc=en_US" target="_blank"&gt;&lt;strong&gt;receive email updates when new articles are posted&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p style="text-align: center;"&gt;&lt;em&gt;&lt;span style="font-size: small;"&gt;&lt;a href="http://www.realbird.com/real-time/" target="_blank"&gt;See what's happening on RealBird in Real-Time&lt;/a&gt;&lt;/span&gt;&amp;nbsp;&lt;/em&gt;&lt;/p&gt;&lt;/div&gt;    </content>
  </entry>
  <entry>
    <title>Major upgrade to the RealBird single property website platform launched</title>
    <link href="http://activerain.com/blogsview/2567113/major-upgrade-to-the-realbird-single-property-website-platform-launched" rel="alternate"/>
    <id>http://activerain.com/blogsview/2567113/major-upgrade-to-the-realbird-single-property-website-platform-launched</id>
    <updated>2011-10-21T22:32:43Z</updated>
    <author>
      <name>Real Bird (RealBird Inc.)</name>
    </author>
    <content type="html">
&lt;p&gt;For those of you who missed our email newsletter yesterday, below is our announcement of the updated &lt;a href="http://www.realbird.com" title="RealBird property marketing system" target="_blank"&gt;RealBird single property website platform&lt;/a&gt;. There are many new features and improvements and we are going to post tutorials and best practices - feature by feature - in the upcoming weeks.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://listings.realbird.com/F5D2E8D4/42864.aspx" target="_blank" style="display: inline;"&gt;&lt;img title="Example1" class="asset  asset-image at-xid-6a00d83454708769e20153927c2d1f970b image-full" src="http://realbird.typepad.com/.a/6a00d83454708769e20153927c2d1f970b-800wi" border="0" alt="Example1" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="font-size: 8pt;"&gt;&lt;a href="http://listings.realbird.com/F5D2E8D4/42864.aspx" target="_blank"&gt;&lt;em&gt;Example 1: Property website courtesy of Janie Coffey&lt;/em&gt;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Fully compatible with the previous version&lt;br /&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;This service is fully backward compatible with the previous &lt;a href="http://www.realbird.com" target="_blank"&gt;RealBird&lt;/a&gt;&amp;nbsp;platform: nothing additional for you to learn and it is just as easy to use as before.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;New layout and typography&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;We wanted to make sure that even lower-end properties look luxurious when published through &lt;a href="http://www.realbird.com" target="_blank"&gt;RealBird&lt;/a&gt;. The new layout, typography and formatting aims to achieve that. We made sure, that the fonts, colors, paragraph spacing etc - all deliver pleasing visual presentations, even with our default theme.&lt;/p&gt;
&lt;p&gt;Furthermore, the new default overview page is now less map focused. Instead, it shows concise modules of all property information on the first page: photos, main information, description, location etc.. This leads to better consumer engagement and increased page views and therefore more leads.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Even better SEO and faster page load&lt;br /&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;While we already had one of the best SEO results in the industry, we made many more improvements with this release: HTML tags are more search engine optimized, more pages are added for even deeper cross linking and load time is improved. While many of these optimizations are hidden from the end-user and are mainly in the background, cumulatively they are going to improve search engine visibility significantly: Within two days of this new platform going live, Google has twice as many pages indexed then before - &lt;a href="http://www.google.com/search?q=site%3Alistings.realbird.com" target="_blank"&gt;more than 700,000&lt;/a&gt; across all property websites and growing !&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;More default and custom pages&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;We added more auto-generated content to your property websites including Walk Score&amp;reg; and Walkability map (US only), demographics (US only), lead capture form under Open House Dates for scheduling private showing, Facebook Listing Page widget and more. You can also add another custom page under the main menu and a second one under the Property Updates section. Together with the existing custom pages options, you can now have 4 custom pages per property website. This can further help with SEO and to differentiate yourself from the competition.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Better lead capture user interface&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Based on what we learned from the RealBird Property Search lead capture form approach, the single property websites have now inline forms on the page itself, rather than the old pop-up version. We also added a new lead capture form to the Open House Dates section. If you do not have upcoming open house dates added to your listing, the site will now show a "Schedule Showing" form for your visitors, leveraging this additional page as another lead capturing form.&lt;strong&gt;&amp;nbsp;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Integrated Facebook Listing Page widget&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;There is another page added under the "Property Updates" section of your property website. If you connected your Facebook account with RealBird and "Liked" your property, a Facebook Listing Page is generated and you became the admin of it. We are now automatically embedding the social plugin of this Facebook Page into your property website and when you add status messages to this Page via Facebook (e.g. open house dates, new photos etc.) they are automatically presented on your single property website as well. &lt;strong&gt;&lt;br /&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;div&gt;&lt;strong&gt;Print flyer and driving directions improvements&lt;/strong&gt;&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;Both the built-in driving directions and printable flyer are greatly improved. Your private labeled driving directions tool now uses Google's latest mapping engine and provides not only driving directions but walking and bike routes as well. The new print flyer is much nicer than before and it is formatted in a way that you can print it from your browser on a single page. Assuming that you have nice photos uploaded and property print description added to the listing, this feature may very well eliminate the need for paying for print flyers at a design shop. &lt;em&gt;(Use Google Chrome as a browser for this printable flyer feature - it does not add the url, date, page number etc. to the header and footer of the printout)&lt;/em&gt;&lt;strong&gt;&lt;br /&gt;&lt;/strong&gt;&lt;/div&gt;
&lt;p&gt;&lt;strong&gt;More configuration options&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Based on previous feedbacks, we now make it easy to turn individual features on and off if they do not serve your marketing goals. In rare cases, Google StreetView does not represent the property in a positive way. Or the Walk Score&lt;sup&gt;R&lt;/sup&gt; of the property is too low. You can now turn these and other options on and off individually per listings or set them via your global settings page. By default, all of these features are enabled but you can now control features per property sites.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://listings.realbird.com/A5C6C2C4/82832.aspx" target="_blank"&gt;&lt;img title="Example2" src="http://realbird.typepad.com/.a/6a00d83454708769e20153927c1de9970b-800wi" border="0" alt="Example2" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="font-size: 8pt;"&gt;&lt;a href="http://listings.realbird.com/A5C6C2C4/82832.aspx" target="_blank"&gt;&lt;em&gt;Example 2: Property website courtesy of Larry&amp;nbsp;Brzostek&lt;/em&gt;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;The new platform is an automatic update for all &lt;a href="http://www.realbird.com" target="_blank"&gt;RealBird property websites&lt;/a&gt; so all you have to do is publish new listings as usual and within minutes, your site is up and ready for promotion.&lt;/p&gt;
&lt;p&gt;We hope you like this new platform as much as we do. Stay tuned for tutorials and posts about best practices to learn how to best utilize RealBird&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;-- The RealBird Team&lt;br /&gt;&lt;a href="http://www.realbird.com" target="_blank"&gt;www.realbird.com&lt;/a&gt;&amp;nbsp;&lt;/p&gt; &lt;div class='agent_signature'&gt;&lt;hr /&gt;
&lt;p style="text-align: center;"&gt;&lt;strong style="font-size: small;"&gt;Liked this post?&amp;nbsp;&lt;br /&gt;&lt;/strong&gt;&lt;a style="font-size: small;" href="http://feeds.feedburner.com/RealBirdOnActiveRain" target="_blank"&gt;&lt;strong&gt;Subscribe to our RSS feed&lt;/strong&gt;&lt;/a&gt;&lt;strong style="font-size: small;"&gt;&amp;nbsp;or &lt;/strong&gt;&lt;a style="font-size: small;" href="http://feedburner.google.com/fb/a/mailverify?uri=RealBirdOnActiveRain&amp;amp;loc=en_US" target="_blank"&gt;&lt;strong&gt;receive email updates when new articles are posted&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p style="text-align: center;"&gt;&lt;em&gt;&lt;span style="font-size: small;"&gt;&lt;a href="http://www.realbird.com/real-time/" target="_blank"&gt;See what's happening on RealBird in Real-Time&lt;/a&gt;&lt;/span&gt;&amp;nbsp;&lt;/em&gt;&lt;/p&gt;&lt;/div&gt;    </content>
  </entry>
  <entry>
    <title>Win an Amazon Kindle Fire Android Tablet - New RealBird Sweepstakes</title>
    <link href="http://activerain.com/blogsview/2530890/win-an-amazon-kindle-fire-android-tablet-new-realbird-sweepstakes" rel="alternate"/>
    <id>http://activerain.com/blogsview/2530890/win-an-amazon-kindle-fire-android-tablet-new-realbird-sweepstakes</id>
    <updated>2011-09-28T19:45:16Z</updated>
    <author>
      <name>Real Bird (RealBird Inc.)</name>
    </author>
    <content type="html">
&lt;p&gt;&lt;img title="Amazon Kindle Fire Giveaway" src="http://activerain.com/image_store/uploads/9/1/6/2/5/ar131724945852619.png" height="225" alt="Amazon Kindle Fire Giveaway" width="396" style="float: right; margin: 5px;" /&gt;Today, &lt;a href="http://www.amazon.com" target="_blank"&gt;Amazon&lt;/a&gt; announced their brand new lineup of Kindle devices. As many media outlet enthusiastically declared, it may be a deal changer on the tablet market and we tend to agree with them.&lt;/p&gt;
&lt;p&gt;Without getting into the specs of these new tablets and more specifically, the top of the line Kindle Fire, it seems obvious that they are going to sell very well at these price points and for the first time, the Kindle Fire may put a big pressure on Apple (although it's not known what Apple is planning with iPad 3) Nevertheless, Amazon changed this market once and for all, and we are happy to see that they not only introduced a new price point (Kindle Fire will sell for $199 vs. $499 for the iPad 2), but also innovated a lot in terms of software and hardware.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;And now onto the even more interesting topic :)&lt;/strong&gt;&lt;/p&gt;
&lt;p style="color: #f50; font-size: 14px;"&gt;&lt;strong&gt;We are giving away an Amazon Kindle Fire tablet as soon as it's available on the market (Nov 15). &lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;/strong&gt;Many of you may know that we are running sweepstakes on an ongoing basis (we gave away iPads before) and we thought that this new Kindle Fire would make a nice surprise gift for anyone.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Participation is very easy:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Step 1:&lt;/strong&gt;&amp;nbsp;&lt;a href="http://www.facebook.com/pages/RealBird/5611254191?sk=app_143103275748075" target="_blank"&gt;'Like' our Facebook RealBird Page&lt;/a&gt; (if you are a fan already, you can skip this step)&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Step 2:&lt;/strong&gt; On the Sweepstakes Tab on our FB Page, &lt;strong&gt;&lt;a href="http://www.facebook.com/pages/RealBird/5611254191?sk=app_143103275748075" target="_blank"&gt;submit your email address&lt;/a&gt;&lt;/strong&gt; for an entry&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The sweepstakes is set up in a way that you will get &lt;strong&gt;2 bonus entries&lt;/strong&gt; every time&amp;nbsp;a Facebook friend of yours enters the contest, so make sure that you share this giveaway with them, the more of them join, your chance actually increases incrementally.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Important:&lt;/strong&gt; Make sure you first enter the sweepstakes, by 1) liking our page and 2) submitting your email address and then share the sweepstakes with friends in order to receive the bonus credits for their entries.&lt;/p&gt;
&lt;p&gt;Thanks and good luck !&lt;/p&gt;
&lt;p&gt;-- &lt;a href="http://www.realbird.com" target="_blank"&gt;RealBird.com&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;div class='agent_signature'&gt;&lt;hr /&gt;
&lt;p style="text-align: center;"&gt;&lt;strong style="font-size: small;"&gt;Liked this post?&amp;nbsp;&lt;br /&gt;&lt;/strong&gt;&lt;a style="font-size: small;" href="http://feeds.feedburner.com/RealBirdOnActiveRain" target="_blank"&gt;&lt;strong&gt;Subscribe to our RSS feed&lt;/strong&gt;&lt;/a&gt;&lt;strong style="font-size: small;"&gt;&amp;nbsp;or &lt;/strong&gt;&lt;a style="font-size: small;" href="http://feedburner.google.com/fb/a/mailverify?uri=RealBirdOnActiveRain&amp;amp;loc=en_US" target="_blank"&gt;&lt;strong&gt;receive email updates when new articles are posted&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p style="text-align: center;"&gt;&lt;em&gt;&lt;span style="font-size: small;"&gt;&lt;a href="http://www.realbird.com/real-time/" target="_blank"&gt;See what's happening on RealBird in Real-Time&lt;/a&gt;&lt;/span&gt;&amp;nbsp;&lt;/em&gt;&lt;/p&gt;&lt;/div&gt;    </content>
  </entry>
  <entry>
    <title>"Sticky" Featured Properties on Your RealBird Map-based Search Widget</title>
    <link href="http://activerain.com/blogsview/2471032/-sticky-featured-properties-on-your-realbird-map-based-search-widget" rel="alternate"/>
    <id>http://activerain.com/blogsview/2471032/-sticky-featured-properties-on-your-realbird-map-based-search-widget</id>
    <updated>2011-08-24T05:46:23Z</updated>
    <author>
      <name>Real Bird (RealBird Inc.)</name>
    </author>
    <content type="html">
&lt;p&gt;We added a simple but powerful new feature to the &lt;a href="http://www.realbird.com/PropertySearch-Features.aspx" title="RealBird Map-based Search" target="_blank"&gt;RealBird Map-based Property Search&lt;/a&gt; tool yesterday.&lt;/p&gt;
&lt;p&gt;Your own featured listings - published through the &lt;a href="http://www.realbird.com/" title="RealBird property marketing system" target="_blank"&gt;RealBird Listing Publisher&lt;/a&gt; service - are now shown as "sticky" icons on your RealBird map search. By "sticky" we mean that it is search criteria independent, so no matter what your client is searching for, your own listings within the specific map boundary are always presented to them using a special icon.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://listings.realbird.com/home-search-o/map-search.aspx?rb_id=B6B4E7F2&amp;amp;bq=[item%20type:housing][location:%2233414%22][listing%20type:housing/sale]&amp;amp;orderby=ctime_reverse&amp;amp;maxr=50&amp;amp;mcenter=26.6390111,-80.2655846" target="_blank"&gt;&lt;img title="Featured Properties on the Map-based Search" src="http://activerain.com/image_store/uploads/3/2/0/6/2/ar131417893926023.png" height="370" alt="Featured Properties on the RealBird Map-based Search" width="550" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;&lt;a href="http://listings.realbird.com/home-search-o/map-search.aspx?rb_id=B6B4E7F2&amp;amp;bq=[item%20type:housing][location:%2233414%22][listing%20type:housing/sale]&amp;amp;orderby=ctime_reverse&amp;amp;maxr=50&amp;amp;mcenter=26.6390111,-80.2655846" target="_blank"&gt;Click here&lt;/a&gt; or the image above to see a live example of this feature, courtesy of &lt;a href="http://activerain.com/blogs/wellingtonhomes" title="Wellington, FL homes by Katerina Gasset" target="_blank"&gt;Katerina Gasset&lt;/a&gt;&amp;nbsp;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;By default, we use a distinct red icon to distinguish between regular properties that match a particular search criteria and your own "sticky" featured listings. We also label the content of the popup&amp;nbsp;with the text "Featured Property" when users hover over these icons.&lt;/p&gt;
&lt;p&gt;There is also a configuration tool in the member area: You can turn this feature off, or change the color of the featured listing icons from the default red to green or to blue to blend in with regular matches. The screenshot below shows the simple settings page for this. You can access your own configuration tool in the RealBird member area, under the "Configure Service" tab of the Property Search section.&lt;/p&gt;
&lt;p&gt;&lt;img title="Sticky Icon Configuration Tool in the RealBird member area" src="http://activerain.com/image_store/uploads/3/0/7/3/2/ar131417899523703.png" height="265" alt="Sticky Icon Configuration Tool in the RealBird member area" width="550" /&gt;&lt;/p&gt;
&lt;p&gt;There are also Url parameters to overwrite your global settings, per map deployment: As you probably know, you can create unlimited pre-set &lt;a href="http://www.realbird.com/PropertySearch-Features.aspx" title="Map-based Property Search Widgets" target="_blank"&gt;RealBird map-search widgets&lt;/a&gt; for different niches. Let's say you have a global configuration for this feature to show your "sticky" listings with red icons on all of your search widgets, but for a few special pre-set widgets, you'd like to turn this new feature off. Adding the Url parameters described below, you can have global settings and overwrite it per deployment. Just add one of the following parameters to the end of the generated widget Url to achieve this:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;&amp;amp;mapfl=0&lt;/strong&gt;&amp;nbsp;(turn this feature off for the particular widget)&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;&amp;amp;mapfl=1&lt;/strong&gt;&amp;nbsp;(use red icons for featured listings)&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;&amp;amp;mapfl=2&lt;/strong&gt;&amp;nbsp;(use green icons for featured listings)&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;&amp;amp;mapfl=3&lt;/strong&gt; (use blue icons for featured listings - blends in with regular search results)&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;We hope you like this new feature as much as we do :) Should you have questions, please do not hesitate to ask.&lt;/p&gt;
&lt;p&gt;-- Zoltan&amp;nbsp;&lt;br /&gt;&lt;a href="http://www.realbird.com/" title="RealBird" target="_blank"&gt;RealBird.com&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src="http://activerain.comhttp://activerain.com/image_store/uploads/2/8/4/6/6/ar121227503566482.png" height="80" alt="" /&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;div class='agent_signature'&gt;&lt;hr /&gt;
&lt;p style="text-align: center;"&gt;&lt;strong style="font-size: small;"&gt;Liked this post?&amp;nbsp;&lt;br /&gt;&lt;/strong&gt;&lt;a style="font-size: small;" href="http://feeds.feedburner.com/RealBirdOnActiveRain" target="_blank"&gt;&lt;strong&gt;Subscribe to our RSS feed&lt;/strong&gt;&lt;/a&gt;&lt;strong style="font-size: small;"&gt;&amp;nbsp;or &lt;/strong&gt;&lt;a style="font-size: small;" href="http://feedburner.google.com/fb/a/mailverify?uri=RealBirdOnActiveRain&amp;amp;loc=en_US" target="_blank"&gt;&lt;strong&gt;receive email updates when new articles are posted&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p style="text-align: center;"&gt;&lt;em&gt;&lt;span style="font-size: small;"&gt;&lt;a href="http://www.realbird.com/real-time/" target="_blank"&gt;See what's happening on RealBird in Real-Time&lt;/a&gt;&lt;/span&gt;&amp;nbsp;&lt;/em&gt;&lt;/p&gt;&lt;/div&gt;    </content>
  </entry>
  <entry>
    <title>Local Real Estate Advertising With Facebook's New Zip Code Targeting</title>
    <link href="http://activerain.com/blogsview/2454693/local-real-estate-advertising-with-facebook-s-new-zip-code-targeting" rel="alternate"/>
    <id>http://activerain.com/blogsview/2454693/local-real-estate-advertising-with-facebook-s-new-zip-code-targeting</id>
    <updated>2011-08-15T10:36:57Z</updated>
    <author>
      <name>Real Bird (RealBird Inc.)</name>
    </author>
    <content type="html">
&lt;p&gt;&lt;span class="Apple-style-span"&gt;The targeting options of&amp;nbsp;&lt;/span&gt;&lt;a href="http://www.facebook.com/advertising/"&gt;Facebook Advertising&lt;/a&gt;&lt;span class="Apple-style-span"&gt;&amp;nbsp;were always a powerful feature, but the new zip code level targeting now allows you to target at an even smaller geographic level, which can create some great, low cost opportunity to reach local neighborhoods. I'll share some screenshots below of an actual test ad that we set up for a &lt;a href="http://www.realbird.com"&gt;listing on RealBird&lt;/a&gt;, but first here is why I think it is powerful:&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;As I was told, one of the classic, offline real estate marketing techniques is to target neighbors and the neighborhood of a particular listing for sale with the objective of capturing more listings. This technique includes sending out postcards to advertise the property for sale (and the listing agent), inviting neighbors for the open house and leaving for example the sold sign rider up during the closing process to continue advertising the successful sale in the neighborhood. The main concept being: neighbors who are also thinking of selling will consider the agent as the local expert and may list with her or him as well. The new Facebook zip code targeting - the smallest geographic coverage currently available - can achieve similar objectives, at a very competitive rate.&lt;/p&gt;
&lt;p&gt;Here are a few good examples of what it may be used for:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Advertise your single property website: &lt;/strong&gt;Just like sending out postcards to the neighbors, you can target locals on Facebook with your property ad. Added benefit of using&amp;nbsp;&lt;a href="http://www.realbird.com"&gt;your RealBird property website&lt;/a&gt;&amp;nbsp;as the ad target is, that with our Facebook Open Graph integration, you can easily pre-populate your ad copy with your RealBird listing info using the "Suggest an Ad" button as shown below.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Advertise your pre-set property search service:&lt;/strong&gt;&amp;nbsp;Many private labeled property search services, including the &lt;a href="http://www.realbird.com/PropertySearch-Features.aspx"&gt;RealBird Map-based Property Search&lt;/a&gt;&amp;nbsp;, allow you to pre-set a search for showing only properties in a particular zip code and generate a permalink for it, which leads back to this pre-set criteria. You could use this option to target the same zip code and to provide a property search for those Facebook users who live in that area. This focuses on the buyer side mainly and may be a bit too assuming (e.g. locals buying local), but because the cost of these trial ads are so low, you may find success with this option as well.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Advertise your CMA lead capture form or your local market statistics page:&lt;/strong&gt;&amp;nbsp;You can also run an ad that leads to your free CMA form that most real estate websites nowadays provide. Just make sure that the ad copy clearly communicates what you provide after the click. Also as with most online advertising, make sure that you capture the source of the lead in order to quantify the performance of your ad spending per channel.&lt;/li&gt;
&lt;/ol&gt;
&lt;div&gt;The following screenshots show a simple zip code targeting setup for a single property website (the &lt;a href="http://listings.realbird.com/F5D2E8D4/13959.aspx"&gt;RealBird listing site of 2280 SW 154th Ave, Davie, FL 33326&lt;/a&gt; - courtesy of &lt;a href="http://www.thecoralgablesstory.com"&gt;Janie Coffey&lt;/a&gt;)&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;Here is the link to the &lt;a href="http://www.facebook.com/advertising/"&gt;Facebook advertising system: http://www.facebook.com/advertising/&lt;/a&gt;&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;&lt;img src="http://activerain.com/image_store/uploads/1/7/3/6/8/ar1313417486371.png" height="399" alt="Facebook Advertising with Zip Code Targeting" width="550" /&gt;&lt;/div&gt;
&lt;div&gt;For this example, we selected the "External URL" option and entered the RealBird single property website's link. Then we clicked the "Suggest an Ad" button and due to our Facebook Open Graph implementation, Facebook picked up the title, content and primary photo automatically. Optionally, you can change the title and description manually to fine tune your ad copy.&lt;/div&gt;
&lt;div&gt;&lt;img src="http://activerain.com/image_store/uploads/9/1/7/7/3/ar131341762337719.png" height="318" alt="Selecting a zip code for the Facebook ad" width="550" /&gt;&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;Further down on the form, we selected "United States" and entered the listing's zip code as a filter. We also set the age to minimum 25, although this is optional again and we left all the other advanced targeting options untouched. You can also see that there are 7,420 people on Facebook who falls into this criteria.&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;You can then set your daily budget for the ad and submit your ad with a few clicks.&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;That's pretty much it. Simple and powerful.&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;We would love to hear your opinion on this and your success rate if you gave it a try.&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;Thanks&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;
&lt;p&gt;-- Zoltan&amp;nbsp;&lt;br /&gt;&lt;a href="http://www.realbird.com/" title="RealBird" target="_blank" style="color: #1e77b9; text-decoration: underline;"&gt;RealBird.com&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src="http://activerain.comhttp://activerain.com/image_store/uploads/2/8/4/6/6/ar121227503566482.png" height="80" alt="" style="border-style: none;" /&gt;&amp;nbsp;&lt;/p&gt;
&lt;/div&gt; &lt;div class='agent_signature'&gt;&lt;hr /&gt;
&lt;p style="text-align: center;"&gt;&lt;strong style="font-size: small;"&gt;Liked this post?&amp;nbsp;&lt;br /&gt;&lt;/strong&gt;&lt;a style="font-size: small;" href="http://feeds.feedburner.com/RealBirdOnActiveRain" target="_blank"&gt;&lt;strong&gt;Subscribe to our RSS feed&lt;/strong&gt;&lt;/a&gt;&lt;strong style="font-size: small;"&gt;&amp;nbsp;or &lt;/strong&gt;&lt;a style="font-size: small;" href="http://feedburner.google.com/fb/a/mailverify?uri=RealBirdOnActiveRain&amp;amp;loc=en_US" target="_blank"&gt;&lt;strong&gt;receive email updates when new articles are posted&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p style="text-align: center;"&gt;&lt;em&gt;&lt;span style="font-size: small;"&gt;&lt;a href="http://www.realbird.com/real-time/" target="_blank"&gt;See what's happening on RealBird in Real-Time&lt;/a&gt;&lt;/span&gt;&amp;nbsp;&lt;/em&gt;&lt;/p&gt;&lt;/div&gt;    </content>
  </entry>
  <entry>
    <title>SEO Surprise !!! And we have no idea how it happened but we LOVE it anyways</title>
    <link href="http://activerain.com/blogsview/2365287/seo-surprise-and-we-have-no-idea-how-it-happened-but-we-love-it-anyways" rel="alternate"/>
    <id>http://activerain.com/blogsview/2365287/seo-surprise-and-we-have-no-idea-how-it-happened-but-we-love-it-anyways</id>
    <updated>2011-06-22T18:18:13Z</updated>
    <author>
      <name>Real Bird (RealBird Inc.)</name>
    </author>
    <content type="html">
&lt;p&gt;Without further ado, check this out:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="http://www.google.com/search?q=site%3Alistings.realbird.com&amp;amp;tbo=p&amp;amp;tbm=vid&amp;amp;source=vgc" target="_blank"&gt;The RealBird listings are indexed in Google's video search&lt;/a&gt;&amp;nbsp;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;We don't know how and why it happened, but we certanly love it and so should you :) I'll explain below the screenshot&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.google.com/search?q=site%3Alistings.realbird.com&amp;amp;tbo=p&amp;amp;tbm=vid&amp;amp;source=vgc" target="_blank"&gt;&lt;img title="Google Video Search Results with RealBird" src="http://activerain.com/image_store/uploads/9/2/1/3/1/ar130877971913129.png" height="348" alt="Google Video Search Results with RealBird" width="500" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Google somehow considers the photo slideshows of the&amp;nbsp;&lt;a href="http://www.realbird.com" target="_blank"&gt;RealBird&amp;nbsp;single property websites&lt;/a&gt;&amp;nbsp;to be videos.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;And it gets better. Most users search on the main Google search and not on the video search interface - I assume - but Google now shows a thumbnail of the RealBird videos on the regular search results as well. As you may be very well aware, you have to rank good on Google, but you also have to somehow pop-out from the rest of the results. Even if you are on Page 1, there are still 10 other sites (plus the ads) you have to compete with for the click-through. We ran into many results where ONLY RealBird had the video thumbnail attached to it, making the &lt;a href="http://www.realbird.com" target="_blank"&gt;RealBird property sites&lt;/a&gt;&amp;nbsp;pop out like there is no tomorrow and screaming "pick me". This can easily mean a few magnitude of improvement in terms of click-throughs. I can't emphasize it, this is amazing.&lt;/p&gt;
&lt;p&gt;Here is an example: The search for &lt;a href="http://www.google.com/search?q=129+Elmhaven+Way+Morrisville%2C+NC+27560" target="_blank"&gt;129 Elmhaven Way Morrisville, NC 27560&lt;/a&gt; on Google returns the &lt;a href="http://listings.realbird.com/F4D4C2E9/114563.aspx" target="_blank"&gt;RealBird listing website&lt;/a&gt; of &lt;a href="http://www.raleighhomesonline.com/" target="_blank"&gt;Lee &amp;amp; Pamela St. Peter&lt;/a&gt; at the 2nd position, which is in itself cool, BUT it also shows the video thumbnail (at least from my location). Guess which result will be picked. No other result has the thumbnail, not even those from the large national portals.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.google.com/search?q=129+Elmhaven+Way+Morrisville%2C+NC+27560" target="_blank"&gt;&lt;img title="Search Results with Video Thumbnail RealBird" src="http://activerain.com/image_store/uploads/5/8/2/9/5/ar130878048759285.png" height="348" alt="Search Results with Video Thumbnail RealBird" width="500" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;As you can tell, I am overly excited about this, but this is absolutely cool.&lt;/p&gt;
&lt;p&gt;Google please don't touch anything, we love it this way and we love you too !&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;span&gt; &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;-- Zoltan&amp;nbsp;&lt;br /&gt;&lt;a href="http://www.realbird.com/" title="RealBird" target="_blank" style="color: #1e77b9; text-decoration: underline;"&gt;RealBird.com&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src="http://activerain.comhttp://activerain.com/image_store/uploads/2/8/4/6/6/ar121227503566482.png" height="80" alt="" style="border-style: none;" /&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;div class='agent_signature'&gt;&lt;hr /&gt;
&lt;p style="text-align: center;"&gt;&lt;strong style="font-size: small;"&gt;Liked this post?&amp;nbsp;&lt;br /&gt;&lt;/strong&gt;&lt;a style="font-size: small;" href="http://feeds.feedburner.com/RealBirdOnActiveRain" target="_blank"&gt;&lt;strong&gt;Subscribe to our RSS feed&lt;/strong&gt;&lt;/a&gt;&lt;strong style="font-size: small;"&gt;&amp;nbsp;or &lt;/strong&gt;&lt;a style="font-size: small;" href="http://feedburner.google.com/fb/a/mailverify?uri=RealBirdOnActiveRain&amp;amp;loc=en_US" target="_blank"&gt;&lt;strong&gt;receive email updates when new articles are posted&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p style="text-align: center;"&gt;&lt;em&gt;&lt;span style="font-size: small;"&gt;&lt;a href="http://www.realbird.com/real-time/" target="_blank"&gt;See what's happening on RealBird in Real-Time&lt;/a&gt;&lt;/span&gt;&amp;nbsp;&lt;/em&gt;&lt;/p&gt;&lt;/div&gt;    </content>
  </entry>
  <entry>
    <title>3 Facebook Page Tab Applications For Engaging Fans and For SEO</title>
    <link href="http://activerain.com/blogsview/2363382/3-facebook-page-tab-applications-for-engaging-fans-and-for-seo" rel="alternate"/>
    <id>http://activerain.com/blogsview/2363382/3-facebook-page-tab-applications-for-engaging-fans-and-for-seo</id>
    <updated>2011-06-21T19:45:41Z</updated>
    <author>
      <name>Real Bird (RealBird Inc.)</name>
    </author>
    <content type="html">
&lt;p&gt;You can now add three real estate tabs for your Facebook Business Page using modules from us at&amp;nbsp;&lt;a href="http://www.realbird.com" target="_blank"&gt;RealBird&lt;/a&gt;&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;A tab for the &lt;strong&gt;RealBird Map-based Search&lt;/strong&gt;&amp;nbsp;&lt;/li&gt;
&lt;li&gt;A tab for your &lt;strong&gt;RealBird Mobile Real Estate Website&lt;/strong&gt;&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;&lt;span style="font-weight: normal;"&gt;And a tab for classic&amp;nbsp;&lt;strong&gt;Featured Listings&lt;/strong&gt;&amp;nbsp;photowall widget&lt;/span&gt;&lt;/strong&gt;&lt;/li&gt;
&lt;/ol&gt;
&lt;div&gt;Below is an overview with examples and link to the tutorials:&lt;/div&gt;
&lt;div&gt;&lt;br /&gt;&lt;/div&gt;
&lt;div&gt;&lt;strong&gt;Map-based Search Facebook Page Tab&lt;/strong&gt;&lt;/div&gt;
&lt;div&gt;&lt;br /&gt;&lt;/div&gt;
&lt;div&gt;&lt;img title="Map-based Search Facebook Tab" src="http://activerain.com/image_store/uploads/3/5/3/8/0/ar130869885408353.png" height="227" alt="Map-based Search Facebook Tab" width="450" /&gt;&lt;/div&gt;
&lt;div&gt;&lt;br /&gt;&lt;/div&gt;
&lt;div&gt;See a live example on Janie Coffey's &lt;a href="https://www.facebook.com/TheCoralGablesStory?sk=app_206541889369118" target="_blank"&gt;Coral Gables Real Estate Facebook Page&lt;/a&gt;&lt;/div&gt;
&lt;div&gt;&lt;br /&gt;&lt;/div&gt;
&lt;div&gt;or on our&amp;nbsp;&lt;a href="https://www.facebook.com/pages/RealBird/5611254191?sk=app_206541889369118" target="_blank"&gt;RealBird Facebok Page&lt;/a&gt;&lt;/div&gt;
&lt;div&gt;&lt;br /&gt;&lt;/div&gt;
&lt;div&gt;&lt;br /&gt;&lt;/div&gt;
&lt;div&gt;&lt;strong&gt;Mobile Real Estate Website Facebook Page Tab&lt;/strong&gt;&lt;/div&gt;
&lt;div&gt;&lt;br /&gt;&lt;/div&gt;
&lt;div&gt;&lt;img title="Mobile Real Estate Facebook Tab" src="http://activerain.com/image_store/uploads/1/8/3/4/2/ar130869890124381.png" height="226" alt="Mobile Real Estate Facebook Tab" width="450" /&gt;&lt;/div&gt;
&lt;div&gt;&lt;br /&gt;&lt;/div&gt;
&lt;div&gt;See live example on Janie Coffey's &lt;a href="https://www.facebook.com/TheCoralGablesStory?sk=app_153284594738391" target="_blank"&gt;Coral Gables Real Estate Facebook Page&lt;/a&gt;&lt;/div&gt;
&lt;div&gt;&lt;br /&gt;&lt;/div&gt;
&lt;div&gt;or on our &lt;a href="https://www.facebook.com/pages/RealBird/5611254191?sk=app_208195102528120" target="_blank"&gt;RealBird Facebok Page&lt;/a&gt;&lt;/div&gt;
&lt;div&gt;&lt;br /&gt;&lt;/div&gt;
&lt;div&gt;&lt;strong&gt;Featured Listings Facebook Page Tab&lt;/strong&gt;&lt;/div&gt;
&lt;div&gt;&lt;br /&gt;&lt;/div&gt;
&lt;div&gt;&lt;img title="Featured Listings Facebook Tab" src="http://activerain.com/image_store/uploads/5/1/2/2/2/ar130869892822215.png" height="227" alt="Featured Listings Facebook Tab" width="450" /&gt;&lt;/div&gt;
&lt;div&gt;&lt;br /&gt;&lt;/div&gt;
&lt;div&gt;See live example on Janie Coffey's &lt;a href="https://www.facebook.com/TheCoralGablesStory?sk=app_205521576149308" target="_blank"&gt;Coral Gables Real Estate Facebook Page&lt;/a&gt;&lt;/div&gt;
&lt;div&gt;&lt;br /&gt;&lt;/div&gt;
&lt;div&gt;or on the &lt;a href="https://www.facebook.com/pages/RealBird/5611254191?sk=app_153284594738391" target="_blank"&gt;RealBird Facebook Page&lt;/a&gt;&lt;/div&gt;
&lt;div&gt;&lt;br /&gt;&lt;/div&gt;
&lt;div&gt;&lt;strong&gt;How to add these modules to your own Facebook Page&lt;/strong&gt;&lt;/div&gt;
&lt;div&gt;&lt;br /&gt;&lt;/div&gt;
&lt;div&gt;We wrote 3 step-by-step &lt;a href="http://realbird.wiki.zoho.com/Facebook-Real-Estate-Page-Tools.html" target="_blank"&gt;tutorials&lt;/a&gt;, one for each modules. &lt;a href="http://realbird.wiki.zoho.com/Facebook-Real-Estate-Page-Tools.html" target="_blank"&gt;You can find them on this page&lt;/a&gt;. At first glance it may look long due to the screenshots showing each step, but it is really simple:&lt;/div&gt;
&lt;div&gt;&lt;ol&gt;
&lt;li&gt;Add the Static Iframe Tab application to your Facebook Page&lt;/li&gt;
&lt;li&gt;Copy and paste the code (mobile site, map-search or featured listings photowall) into the config box&lt;/li&gt;
&lt;li&gt;Rename and rearrange the tab link&lt;/li&gt;
&lt;/ol&gt;&lt;/div&gt;
&lt;div&gt;Should you need help with it after reading these &lt;a href="http://realbird.wiki.zoho.com/Facebook-Real-Estate-Page-Tools.html" target="_blank"&gt;RealBird tutorials&lt;/a&gt;, just email or call us. We are here to help.&lt;/div&gt;
&lt;div&gt;&lt;br /&gt;&lt;/div&gt;
&lt;div&gt;&lt;strong&gt;SEO benefits:&lt;/strong&gt;&lt;/div&gt;
&lt;div&gt;According to the &lt;a href="http://activerain.com/blogsview/2339735/social-seo-whitepaper-by-facebook-and-brightedge" target="_blank"&gt;whitepaper&lt;/a&gt; we posted earlier and also based on our own experiments, Facebook Page Tabs (and also status updates) are now fully indexed by Google and Bing. Picking the correct label for those sidebar links and adding the right content may increase your visibility in search engines as well. It's similar to adding multiple pages to your website and blog to target long tail keywords. Adding multiple tabs with the proper headers, tab labels and tab content can help with your Facebook SEO as well. Based on our tutorials, you may want to set up several neighborhood map searches and properly name the tab links accordingly. It is a good Facebook SEO practice and also great for engaging your fans.&lt;/div&gt;
&lt;div&gt;&lt;br /&gt;&lt;/div&gt;
&lt;div&gt;Should you have questions on how to use these new features please do not hesitate to ask.&lt;/div&gt;
&lt;div&gt;&lt;br /&gt;&lt;/div&gt;
&lt;div&gt;Thanks&lt;/div&gt;
&lt;div&gt;&lt;br /&gt;&lt;/div&gt;
&lt;div&gt;
&lt;p&gt;-- Zoltan&amp;nbsp;&lt;br /&gt;&lt;a href="http://www.realbird.com/" title="RealBird" target="_blank" style="color: #1e77b9; text-decoration: underline;"&gt;RealBird.com&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;img src="http://activerain.comhttp://activerain.com/image_store/uploads/2/8/4/6/6/ar121227503566482.png" height="80" alt="" style="border-style: none;" /&gt;&amp;nbsp;&lt;/p&gt;
&lt;/div&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;div class='agent_signature'&gt;&lt;hr /&gt;
&lt;p style="text-align: center;"&gt;&lt;strong style="font-size: small;"&gt;Liked this post?&amp;nbsp;&lt;br /&gt;&lt;/strong&gt;&lt;a style="font-size: small;" href="http://feeds.feedburner.com/RealBirdOnActiveRain" target="_blank"&gt;&lt;strong&gt;Subscribe to our RSS feed&lt;/strong&gt;&lt;/a&gt;&lt;strong style="font-size: small;"&gt;&amp;nbsp;or &lt;/strong&gt;&lt;a style="font-size: small;" href="http://feedburner.google.com/fb/a/mailverify?uri=RealBirdOnActiveRain&amp;amp;loc=en_US" target="_blank"&gt;&lt;strong&gt;receive email updates when new articles are posted&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p style="text-align: center;"&gt;&lt;em&gt;&lt;span style="font-size: small;"&gt;&lt;a href="http://www.realbird.com/real-time/" target="_blank"&gt;See what's happening on RealBird in Real-Time&lt;/a&gt;&lt;/span&gt;&amp;nbsp;&lt;/em&gt;&lt;/p&gt;&lt;/div&gt;    </content>
  </entry>
  <entry>
    <title>Social SEO - Whitepaper by Facebook and BrightEdge</title>
    <link href="http://activerain.com/blogsview/2339735/social-seo-whitepaper-by-facebook-and-brightedge" rel="alternate"/>
    <id>http://activerain.com/blogsview/2339735/social-seo-whitepaper-by-facebook-and-brightedge</id>
    <updated>2011-06-08T12:49:33Z</updated>
    <author>
      <name>Real Bird (RealBird Inc.)</name>
    </author>
    <content type="html">
&lt;p&gt;We ran into this short whitepaper this morning on &lt;a href="http://www.allfacebook.com/facebook-brightedge-show-pages-how-to-get-noticed-2011-06" target="_blank"&gt;AllFacebook.com&lt;/a&gt; by no other than Facebook and BrightEdge.&lt;/p&gt;
&lt;p&gt;The whitepaper is titled&#160;&lt;strong&gt;"Facebook For Social SEO: Best Practices To Drive Organic Search Performance With Facebook."&lt;/strong&gt; It's a quick and easy read and embedded below.&lt;/p&gt;
&lt;p&gt;One of the tips is linking to your Facebook Business Page from your website and blog by carefully selecting your link's anchor test.&lt;/p&gt;
&lt;p&gt;Here is an example: rather than linking "RealBird Facebook Page" on this post, I will select &lt;strong&gt;&lt;a href="http://www.facebook.com/pages/RealBird/5611254191" target="_blank"&gt;RealBird Real Estate Technology on Facebook&lt;/a&gt;&lt;/strong&gt; for the anchor text in order to place some relevant keywords in the link's text itself. Easy enough. Most people, including us have a tendency of simply linking "Fan us on Facebook" or similar general terms on their websites. Having some variation of these texts with actual, targeted keywords (your geography, the words real estate etc.) makes a lot of sense. We will update our links for sure.&lt;/p&gt;

&lt;iframe src="http://www.slideshare.net/slideshow/embed_code/8235952" height="510" frameborder="0" width="590" scrolling="no"&gt;&lt;/iframe&gt; 
&lt;p&gt;&#160;&lt;/p&gt;
&lt;p&gt;Talking about social SEO: We will write an overview of the new Google +1 product soon.&lt;a href="http://realbird.typepad.com/news/2011/06/google-1-linkedin-and-other-sharing-tools-added.html" target="_blank"&gt; It is already integrated with the RealBird single property websites&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&#160;&lt;/p&gt;
&lt;p&gt;-- Zoltan&#160;&lt;br /&gt;&lt;a href="http://www.realbird.com/" title="RealBird" target="_blank" style="text-decoration: underline; color: #1e77b9;"&gt;RealBird.com&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="font-family: georgia, serif; font-size: 13px; line-height: 23px;"&gt; &lt;/span&gt;&lt;/p&gt;
&lt;p style="margin-top: 10px; margin-bottom: 10px; text-indent: 1em;"&gt;&lt;img src="http://activerain.comhttp://activerain.com/image_store/uploads/2/8/4/6/6/ar121227503566482.png" height="80" alt="" /&gt;&#160;&lt;/p&gt;
&lt;div&gt;&lt;br /&gt;&lt;/div&gt;
&lt;p&gt;&#160;&lt;/p&gt; &lt;div class='agent_signature'&gt;&lt;hr /&gt;
&lt;p style="text-align: center;"&gt;&lt;strong style="font-size: small;"&gt;Liked this post?&amp;nbsp;&lt;br /&gt;&lt;/strong&gt;&lt;a style="font-size: small;" href="http://feeds.feedburner.com/RealBirdOnActiveRain" target="_blank"&gt;&lt;strong&gt;Subscribe to our RSS feed&lt;/strong&gt;&lt;/a&gt;&lt;strong style="font-size: small;"&gt;&amp;nbsp;or &lt;/strong&gt;&lt;a style="font-size: small;" href="http://feedburner.google.com/fb/a/mailverify?uri=RealBirdOnActiveRain&amp;amp;loc=en_US" target="_blank"&gt;&lt;strong&gt;receive email updates when new articles are posted&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;
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  </entry>
  <entry>
    <title>You asked for it and now it is available: The RealBird Property Search is now smartphone friendly</title>
    <link href="http://activerain.com/blogsview/2302236/you-asked-for-it-and-now-it-is-available-the-realbird-property-search-is-now-smartphone-friendly" rel="alternate"/>
    <id>http://activerain.com/blogsview/2302236/you-asked-for-it-and-now-it-is-available-the-realbird-property-search-is-now-smartphone-friendly</id>
    <updated>2011-05-17T19:08:46Z</updated>
    <author>
      <name>Real Bird (RealBird Inc.)</name>
    </author>
    <content type="html">
&lt;div style="color: #000000; font-family: 'Trebuchet MS', Verdana, sans-serif; font-size: small; background-color: #ffffff; margin: 8px;"&gt;
&lt;p&gt;We are pleased to let you know that your private labeled&amp;nbsp;&lt;a href="http://www.realbird.com/Mobile-Real-Estate-Websites.aspx" title="RealBird mobile real estate website" target="_blank"&gt;RealBird mobile real estate website&lt;/a&gt;&amp;nbsp;is now extended with the&amp;nbsp;&lt;a href="http://www.realbird.com/PropertySearch-Features.aspx" title="RealBird Property Search" target="_blank"&gt;RealBird Property Search&lt;/a&gt;, which is now optimized for smartphones and tablets.&lt;/p&gt;
&lt;p&gt;&lt;img title="MobileSite-Montage" class="asset  asset-image at-xid-6a00d83454708769e2014e887f5930970d image-full" src="http://realbird.typepad.com/.a/6a00d83454708769e2014e887f5930970d-800wi" border="0" alt="MobileSite-Montage" style="width: 598px;" /&gt;&lt;/p&gt;
&lt;p&gt;To see it in action, just load your own RealBird mobile website with your smartphone or on your desktop.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Kindly note, this is a RealBird PRO feature. If you are considering to upgrade your RealBird account to the PRO service level, this is a good time to do so. We are going to raise the PRO subscription fee in June 2011, but you can still upgrade at our current discounted price.&amp;nbsp;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Following up on our&amp;nbsp;&lt;a href="http://activerain.com/blogsview/2274423/how-to-add-your-realbird-mobile-website-to-your-activerain-post" target="_self"&gt;previous post&lt;/a&gt;, we also made it easy to embed your mobile website with its own QR code on your blog and your website. It is a great way to promote your RealBird mobile real estate service to your visitors with a live preview.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;You can grab the embed code in the&amp;nbsp;&lt;a href="http://www.realbird.com/" target="_blank"&gt;RealBird Member Area&lt;/a&gt;, under the "Mobile Site" section. Just copy and paste the code as is and it's good to go. See the screenshot example below:&lt;/p&gt;
&lt;p&gt;&lt;img title="Embed-mobile-site preview" class="asset  asset-image at-xid-6a00d83454708769e2014e887f4269970d image-full" src="http://realbird.typepad.com/.a/6a00d83454708769e2014e887f4269970d-800wi" border="0" alt="Embed-mobile-site preview" style="width: 598px;" /&gt;&lt;/p&gt;
&lt;p&gt;You can see an example of an embedded RealBird mobile website preview on&amp;nbsp;&lt;a href="http://www.treasurecoasthomesales.com/mobile-site.html" target="_blank"&gt;Eric Slifkin's Stuart, FL real estate website&lt;/a&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;What's next?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;We are busy working on a major update for the RealBird single property websites. This will be one of the biggest updates of this service for years and we are quite excited about it. We'll post more about it including previews just as soon as we can, so stay tuned...&lt;/p&gt;
&lt;p&gt;Thanks !&lt;/p&gt;
&lt;p&gt;-- The RealBird Team&lt;br /&gt;&lt;a href="http://www.realbird.com/" title="RealBird" target="_blank"&gt;www.realbird.com&lt;/a&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;/div&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;div class='agent_signature'&gt;&lt;hr /&gt;
&lt;p style="text-align: center;"&gt;&lt;strong style="font-size: small;"&gt;Liked this post?&amp;nbsp;&lt;br /&gt;&lt;/strong&gt;&lt;a style="font-size: small;" href="http://feeds.feedburner.com/RealBirdOnActiveRain" target="_blank"&gt;&lt;strong&gt;Subscribe to our RSS feed&lt;/strong&gt;&lt;/a&gt;&lt;strong style="font-size: small;"&gt;&amp;nbsp;or &lt;/strong&gt;&lt;a style="font-size: small;" href="http://feedburner.google.com/fb/a/mailverify?uri=RealBirdOnActiveRain&amp;amp;loc=en_US" target="_blank"&gt;&lt;strong&gt;receive email updates when new articles are posted&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;
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  </entry>
  <entry>
    <title>How to add your RealBird mobile website to your ActiveRain post</title>
    <link href="http://activerain.com/blogsview/2274423/how-to-add-your-realbird-mobile-website-to-your-activerain-post" rel="alternate"/>
    <id>http://activerain.com/blogsview/2274423/how-to-add-your-realbird-mobile-website-to-your-activerain-post</id>
    <updated>2011-05-03T18:02:45Z</updated>
    <author>
      <name>Real Bird (RealBird Inc.)</name>
    </author>
    <content type="html">
&lt;p&gt;&lt;span style="font-family: Helvetica, Arial, sans-serif; font-size: 14px;"&gt;
&lt;p&gt;Well, that may sound like a confusing objective, that is, adding your&#160;&lt;a href="http://www.realbird.com/Mobile-Real-Estate-Websites.aspx" style="color: #1e77b9; text-decoration: underline;" target="_blank"&gt;mobile real estate website&lt;/a&gt;&#160;as an embedded widget in your ActiveRain post, but as of today and as a "by-product" of our weekend compatibility update, you can now do exactly that.&#160;&lt;strong&gt;In fact, it is a pretty cool "by-product" if you ask us.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;The compatibility update that we launched for the&#160;&lt;a href="http://www.realbird.com/Mobile-Real-Estate-Websites.aspx" style="color: #1e77b9; text-decoration: underline;" target="_blank"&gt;RealBird mobile real estate websites&lt;/a&gt;&#160;now renders the pages correctly on all major desktop browsers including Internet Explorer 7 and higher (besides all the major smartphones of course). It means that you can now freely embed your mobile website into web pages that are intended for desktop audience. Great way to provide a preview and also the corresponding QR code that can be scanned by your visitors to bookmark your listings on their mobile phone.&lt;/p&gt;
&lt;p&gt;Below is an example (courtesy of&#160;&lt;a href="http://activerain.com/blogs/wellingtonhomes" style="color: #1e77b9; text-decoration: underline;" target="_blank"&gt;Katerina Gasset&lt;/a&gt;):&lt;/p&gt;
&lt;p&gt;&lt;iframe src="http://WellingtonFLHomes.RealBird.com" height="500" style="width: 95%; height: 500px;" width="95%"&gt;&lt;/iframe&gt;&lt;/p&gt;
&lt;p style="text-align: center;"&gt;Scan me with your smartphone to bookmark&lt;br /&gt;our mobile website at &lt;a href="http://WellingtonFLHomes.RealBird.com" target="_blank"&gt;http://&lt;strong&gt;WellingtonFLHomes&lt;/strong&gt;.RealBird.com&lt;/a&gt;&lt;br /&gt;&lt;img title="Wellington, FL real estate QR code" src="http://activerain.com/image_store/uploads/1/1/6/1/7/ar130445967771611.png" height="140" alt="QR Code" width="140" /&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The iframe code:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&amp;lt;iframe src="http://&lt;strong&gt;WellingtonFLHomes&lt;/strong&gt;.RealBird.com" width="95%" height="500" style="width: 95%; height: 500px;"&amp;gt;&amp;lt;/iframe&amp;gt;&amp;lt;center&amp;gt;Scan me with your smartphone to bookmark&amp;lt;br/&amp;gt;our mobile website at &amp;lt;a href="http://&lt;strong&gt;WellingtonFLHomes&lt;/strong&gt;.RealBird.com" target="_blank"&amp;gt;http://&lt;strong&gt;WellingtonFLHomes&lt;/strong&gt;.RealBird.com&amp;lt;/a&amp;gt;&amp;lt;br/&amp;gt;&amp;lt;img src="http://chart.apis.google.com/chart?cht=qr&amp;amp;choe=UTF-8&amp;amp;chld=L|0&amp;amp;chs=140x140&amp;amp;chl=http://&lt;strong&gt;wellingtonflhomes&lt;/strong&gt;.realbird.com/" style="border:0px;"&amp;gt;&amp;lt;/center&amp;gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Replace the highlighted vanity subdomain with your own RealBird subdomain and paste it into your ActiveRain post via the HTML tab of the editor. It's that simple.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Current features of the&#160;&lt;a href="http://www.realbird.com/Mobile-Real-Estate-Websites.aspx" style="color: #1e77b9; text-decoration: underline;" target="_blank"&gt;RealBird mobile real estate websites&lt;/a&gt;&lt;/strong&gt;:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Optimized for all major smartphones and tablets (iOS, Android, Blackberry, Palm, Windows Phone and more)&lt;/li&gt;
&lt;li&gt;It is now optimized for all major desktop browsers as well (IE, Firefox, Chrome, Safari, Opera)&lt;/li&gt;
&lt;li&gt;Shows all your active, pending, sold listings and provides an easy way for your visitors to request more information from you via the smartphone&lt;/li&gt;
&lt;li&gt;Comes with its own vanity city domain name&lt;/li&gt;
&lt;li&gt;Comes with its own QR code that you can download or even order as very low cost printed stickers right from your RealBird account&lt;/li&gt;
&lt;li&gt;Shows your ActiveRain or other blog's feed in the "Real Estate News" section&lt;/li&gt;
&lt;li&gt;Future updates (GPS, search etc.) will be automatically added to your service and all embedded widgets will be automatically updated as well&lt;/li&gt;
&lt;/ul&gt;
&lt;div&gt;&lt;strong&gt;Thanks and enjoy !&lt;/strong&gt;&lt;/div&gt;&lt;br /&gt;
&lt;div&gt;&lt;strong&gt;-- The RealBird Team&lt;/strong&gt;&lt;/div&gt;
&lt;div&gt;&lt;strong&gt;&lt;a href="http://www.realbird.com/" title="Mobile real estate marketing with RealBird" target="_blank"&gt;http://www.RealBird.com&lt;/a&gt;&lt;/strong&gt;&lt;/div&gt;
&lt;div&gt;&lt;br /&gt;&lt;/div&gt;
&lt;/span&gt;&lt;/p&gt; &lt;div class='agent_signature'&gt;&lt;hr /&gt;
&lt;p style="text-align: center;"&gt;&lt;strong style="font-size: small;"&gt;Liked this post?&amp;nbsp;&lt;br /&gt;&lt;/strong&gt;&lt;a style="font-size: small;" href="http://feeds.feedburner.com/RealBirdOnActiveRain" target="_blank"&gt;&lt;strong&gt;Subscribe to our RSS feed&lt;/strong&gt;&lt;/a&gt;&lt;strong style="font-size: small;"&gt;&amp;nbsp;or &lt;/strong&gt;&lt;a style="font-size: small;" href="http://feedburner.google.com/fb/a/mailverify?uri=RealBirdOnActiveRain&amp;amp;loc=en_US" target="_blank"&gt;&lt;strong&gt;receive email updates when new articles are posted&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;
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  </entry>
  <entry>
    <title>How to Add Your Pending and Sold Properties to Your RealBird Mobile Website</title>
    <link href="http://activerain.com/blogsview/2189446/how-to-add-your-pending-and-sold-properties-to-your-realbird-mobile-website" rel="alternate"/>
    <id>http://activerain.com/blogsview/2189446/how-to-add-your-pending-and-sold-properties-to-your-realbird-mobile-website</id>
    <updated>2011-03-21T14:08:04Z</updated>
    <author>
      <name>Real Bird (RealBird Inc.)</name>
    </author>
    <content type="html">
&lt;p&gt;Many of you have been already using this &lt;a href="http://www.realbird.com" target="_blank"&gt;RealBird&lt;/a&gt; feature, and then, many of you have not, so we thought it's time for a little overview of the benefits and how-tos of managing sold and pending listing information on RealBird.&lt;/p&gt;
&lt;p&gt;Most users first add a listings to&amp;nbsp;&lt;a href="http://www.realbird.com" target="_blank"&gt;RealBird&lt;/a&gt;&amp;nbsp;when it first hits the market. The benefits of doing this is pretty straightforward: you get immediate listing syndication, search engine marketing with powerful SEO and also other ways to increase your listing's reach via Craigslist and ActiveRain embed code, listing widgets, social media marketing tools etc. When a property originally listed on&amp;nbsp;&lt;a href="http://www.realbird.com" target="_blank"&gt;RealBird&lt;/a&gt;&amp;nbsp;becomes pending sale or is sold, you obviously have to change its status on RealBird as well, from active to the appropriate one. Rather than deleting the active listings from RealBird, we suggest to change its status to Pending or Sold via the Edit page. It only takes a few clicks as the screenshot shows below: Change the status to e.g. Sold/Rented and update the price to reflect the final price (if different than the one it was listed at) Click "Publish" at the bottom of the page to finalize the change.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;img title="Managing sold and pending listing information on RealBird" src="http://activerain.com/image_store/uploads/3/2/6/0/8/ar130073000780623.png" height="515" alt="Managing sold and pending listing information on RealBird" width="356" /&gt;&lt;/p&gt;
&lt;p&gt;So what are the benefits of doing so:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Your &lt;a href="http://www.realbird.com" target="_blank"&gt;RealBird property website&lt;/a&gt;&amp;nbsp;is already in the Google index by the time it turns sale pending or sold.&lt;/strong&gt; Maintaining the listing information (with the updated status) will maintain it in the Google index as well, hence delivering &lt;strong&gt;ongoing organic search engine traffic&lt;/strong&gt; to it. And since the property status is now clearly marked pending or sold and with the included links to your current active listings and your property search tool, most of your visitors arriving to your sold property website will continue searching with you. In short, maintaining off-market listing information on RealBird will keep the organic search traffic channel open and will deliver visitors to your other properties and also to your property search application.&amp;nbsp;&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Building your brand:&lt;/strong&gt; all of your RealBird property websites are private labeled for you and carry your contact information and social media profile links. The more sold properties you have on the Web that are accessible by consumers, the more touch-point you create with them. In short, maintaining sold property websites on RealBird can help you win more business and new listings.&lt;/li&gt;
&lt;li&gt;And here comes the fun part. The recent updates on the &lt;strong&gt;&lt;a href="http://www.realbird.com/Mobile-Real-Estate-Websites.aspx" target="_blank"&gt;new RealBird Mobile Real Estate website service&lt;/a&gt;&lt;/strong&gt;&amp;nbsp;now shows your pending and sold properties as well. You can now use your smartphone and iPad to showcase not only your current inventory, but also your recent sales. Consumers can also access this information via your QR code or vanity mobile website domain name. It can act as a great tool for winning more listings as well by carrying your portfolio of sold listings with you everywhere and by impressing prospective clients with your cutting-edge tech tools.&lt;/li&gt;
&lt;/ol&gt;
&lt;div&gt;&lt;br /&gt;&lt;/div&gt;
&lt;div&gt;&lt;img title="RealBird Mobile Real Estate Website" src="http://activerain.com/image_store/uploads/6/2/2/1/9/ar130073033991226.png" height="450" alt="RealBird Mobile Real Estate Website" width="300" /&gt;&lt;/div&gt;
&lt;div&gt;&lt;br /&gt;&lt;/div&gt;
&lt;div&gt;We hope you like this new update. Enjoy !&lt;/div&gt;
&lt;div&gt;&lt;br /&gt;&lt;/div&gt;
&lt;p&gt;-- The RealBird Team&lt;br /&gt;&lt;a href="http://www.realbird.com" target="_blank"&gt;www.RealBird.com&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;div class='agent_signature'&gt;&lt;hr /&gt;
&lt;p style="text-align: center;"&gt;&lt;strong style="font-size: small;"&gt;Liked this post?&amp;nbsp;&lt;br /&gt;&lt;/strong&gt;&lt;a style="font-size: small;" href="http://feeds.feedburner.com/RealBirdOnActiveRain" target="_blank"&gt;&lt;strong&gt;Subscribe to our RSS feed&lt;/strong&gt;&lt;/a&gt;&lt;strong style="font-size: small;"&gt;&amp;nbsp;or &lt;/strong&gt;&lt;a style="font-size: small;" href="http://feedburner.google.com/fb/a/mailverify?uri=RealBirdOnActiveRain&amp;amp;loc=en_US" target="_blank"&gt;&lt;strong&gt;receive email updates when new articles are posted&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;
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  </entry>
  <entry>
    <title>805 mobile real estate websites created on RealBird in only 3 days !!!</title>
    <link href="http://activerain.com/blogsview/2169117/805-mobile-real-estate-websites-created-on-realbird-in-only-3-days-" rel="alternate"/>
    <id>http://activerain.com/blogsview/2169117/805-mobile-real-estate-websites-created-on-realbird-in-only-3-days-</id>
    <updated>2011-03-03T23:52:49Z</updated>
    <author>
      <name>Real Bird (RealBird Inc.)</name>
    </author>
    <content type="html">
&lt;p&gt;
&lt;div style="color: #000000; font-family: 'Trebuchet MS', Verdana, sans-serif; font-size: small; background-color: #ffffff; margin: 8px;"&gt;
&lt;p&gt;&lt;strong&gt;&lt;img class="asset  asset-image at-xid-6a00d83454708769e2014e867a5fcd970d" src="http://realbird.typepad.com/.a/6a00d83454708769e2014e867a5fcd970d-800wi" border="0" alt="Mobile-real-estate-site-1" style="margin-top: 0px; margin-right: 0px; margin-bottom: 5px; margin-left: 5px; float: right;" /&gt;Wow ! 805 mobile real estate websites have been registered since Tuesday on RealBird, in only 3 days !&amp;nbsp;&lt;/strong&gt;Amazing feedback on this new&amp;nbsp;&lt;a href="http://www.realbird.com/" target="_blank"&gt;RealBird&lt;/a&gt;&amp;nbsp;service. Thanks everybody.&lt;/p&gt;
&lt;p&gt;Here is an overview of some of the best practices:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Try to keep the domain name as short as possible&lt;/li&gt;
&lt;li&gt;Download the QR code that is automatically generated for your mobile domain name and "tag" your print materials with it. Make it part of your flyer designs&lt;/li&gt;
&lt;li&gt;Make sure that you also print the domain name itself. Don't assume that everybody can or want to use a QR scanner app on their mobile phone just yet, even though more and more people are familiar with it. Use a double approach: use the QR code for techy customers and to set yourself apart from your competition but also use the domain name in print advertising&lt;/li&gt;
&lt;li&gt;Add your social media links to your RealBird account via the Profile page. Your social media icons with links will be added to the bottom of your profile that is provided on each mobile screen. Hint: if you want to link to your Facebook Business Page rather than your personal FB account, save the full Url of the Facebook Business Page.&lt;/li&gt;
&lt;li&gt;Since the competition for good domain names is pretty intense, register a "good enough" domain name first, then search for better ones. Once you registered one, you can try to update it with a shorter version and if it is not available, the original one will still belong to you. So feel free to play with the domain name options once you registered one. Please note that the QR code will change every time you update your domain name so make sure you do this before printing your QR code.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Having that said, below are 5 very short, very recognizable city abbreviations that are still available for registration:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;LA.RealBird.com&lt;/strong&gt;&amp;nbsp;- LA is a well-known abbreviation for Los Angeles, a no-brainer&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;SF.RealBird.com&lt;/strong&gt;&amp;nbsp;- SF is also a well-known abbreviation for San Francisco&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;NYC.RealBird.com&lt;/strong&gt;&amp;nbsp;- no explanation required, everybody knows that NYC stands for New York City&amp;nbsp;&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Philly.RealBird.com&lt;/strong&gt;&amp;nbsp;- Philadelphia, needless to say&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;SoBe.RealBird.com -&amp;nbsp;&lt;/strong&gt;South Beach, Miami Beach - very well known among locals&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;By the time you read this post, they may be reserved (they are going fast) but they were still available when we listed them here.&lt;/p&gt;
&lt;p&gt;&lt;span style="font-size: 13pt;"&gt;&lt;a href="http://www.realbird.com/" target="_self"&gt;Get yours here on RealBird&lt;/a&gt;&lt;/span&gt;&amp;nbsp;&lt;br /&gt;&lt;em&gt;(requires RealBird PRO membership at $99/year)&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;/div&gt;
&lt;/p&gt; &lt;div class='agent_signature'&gt;&lt;hr /&gt;
&lt;p style="text-align: center;"&gt;&lt;strong style="font-size: small;"&gt;Liked this post?&amp;nbsp;&lt;br /&gt;&lt;/strong&gt;&lt;a style="font-size: small;" href="http://feeds.feedburner.com/RealBirdOnActiveRain" target="_blank"&gt;&lt;strong&gt;Subscribe to our RSS feed&lt;/strong&gt;&lt;/a&gt;&lt;strong style="font-size: small;"&gt;&amp;nbsp;or &lt;/strong&gt;&lt;a style="font-size: small;" href="http://feedburner.google.com/fb/a/mailverify?uri=RealBirdOnActiveRain&amp;amp;loc=en_US" target="_blank"&gt;&lt;strong&gt;receive email updates when new articles are posted&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;
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  </entry>
  <entry>
    <title>Just launched: RealBird Mobile Real Estate Websites With Vanity Domain Name and QR Code</title>
    <link href="http://activerain.com/blogsview/2160797/just-launched-realbird-mobile-real-estate-websites-with-vanity-domain-name-and-qr-code" rel="alternate"/>
    <id>http://activerain.com/blogsview/2160797/just-launched-realbird-mobile-real-estate-websites-with-vanity-domain-name-and-qr-code</id>
    <updated>2011-02-28T11:19:10Z</updated>
    <author>
      <name>Real Bird (RealBird Inc.)</name>
    </author>
    <content type="html">
&lt;p&gt;We've been somewhat quiet in the last few weeks, because we were working on the &lt;a href="http://www.realbird.com" target="_blank"&gt;RealBird Mobile Real Estate Website&lt;/a&gt; service. Well, the first version is now out. So here we go:&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.realbird.com" title="Your Mobile Real Estate Website" target="_blank"&gt;&lt;img title="Mobile Real Estate Websites by RealBird" src="http://activerain.com/image_store/uploads/4/2/1/3/8/ar129885397583124.gif" height="500" alt="" width="600" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;How does it work?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;The private labeled &lt;strong&gt;&lt;a href="http://www.realbird.com" target="_blank"&gt;RealBird Mobile Real Estate Website&lt;/a&gt;&lt;/strong&gt; is available for RealBird PRO members. Existing PRO members can log in and reserve the city domain name by following the onscreen instruction. It takes less then a minute to have your private labeled mobile site up and running. The QR code is automatically generated for that Url and is ready to be used immediatelly. The first version of this brand new service has the following features:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Your RealBird Mobile Website is optimized for those smartphones and tablets that support HTML5 and CSS3 - pretty much all modern smartphones and future ones as well&lt;/li&gt;
&lt;li&gt;It's branded for you: your photo, your contact info, your listings etc.&lt;/li&gt;
&lt;li&gt;Your own vanity city web address&lt;/li&gt;
&lt;li&gt;Shows all your listings on&amp;nbsp;&lt;a href="http://www.realbird.com" target="_blank"&gt;RealBird&lt;/a&gt;, updated automatically when you add or modify listing info on&amp;nbsp;&lt;a href="http://www.realbird.com" target="_blank"&gt;RealBird&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;QR code for your mobile website is automatically generated for you to download for free and of course, you can buy low-cost QR stickers via us, just like before&lt;/li&gt;
&lt;li&gt;Shows your photo profile with link to your outside website and blog. Your clients can call you easily just by tapping on your phone number&lt;/li&gt;
&lt;li&gt;Your recent blog posts are automatically showed under the "Real Estate News" section of the mobile website (assuming you added your RSS feed to your RealBird profile)&lt;/li&gt;
&lt;li&gt;Built-in inquiry tool for your prospect to schedule showing and request more information on any of your properties without ever leaving your mobile website&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;For new RealBird members the steps are easy as well:&lt;/strong&gt;&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;Register / Login at &lt;a href="http://www.realbird.com" target="_blank"&gt;RealBird.com&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Upgrade to PRO (only $99/year for unlimited listings) - upgrades are instant via PayPal or call us for alternate payment method&lt;/li&gt;
&lt;li&gt;Visit the Mobile Site tab on the top blue navigation bar in the member area&lt;/li&gt;
&lt;li&gt;Create your Mobile Real Estate Site instantly by reserving your domain name. Just enter your subdomain in the textbox, hit submit and if the vanity Url is still avaiable, it will be reserved for you&amp;nbsp;immediatelly&lt;/li&gt;
&lt;li&gt;Head over to the Listing Management section and start adding your current, active for-sale and for-rent listings. It takes only a few minutes per listings to create stunning listing presentations with syndication, single property websites, Facebook Listing Pages, social media sharing and now with mobile real estate marketing.&amp;nbsp;&lt;/li&gt;
&lt;/ol&gt;
&lt;div&gt;&lt;strong&gt;QR code is provided for your vanity domain name&lt;/strong&gt;&lt;/div&gt;
&lt;div&gt;You can download an automatically generated QR code of your private labeled mobile real estate website. Use it on your business card, flyers, sign riders or any other matketing materials. Consumers with QR readers on their smartphones can access your mobile site easily. We suggest to print your short, vanity RealBird Url on the ads as well, but with this new feature, you have now a QR code for your business with contact info and more, not just a single property website as before&lt;/div&gt;
&lt;div&gt;&lt;br /&gt;&lt;/div&gt;
&lt;div&gt;&lt;strong&gt;Compatibility&lt;/strong&gt;&lt;/div&gt;
&lt;div&gt;&lt;br /&gt;&lt;/div&gt;
&lt;div&gt;The platform is compatible with modern smartphones and tablets that support HTML5 and CSS3. See the list below. In case of Blackberry, newer Blackberry devices (OS 6) are supported.&amp;nbsp;&lt;/div&gt;
&lt;div&gt;&lt;img title="Mobile Real Estate Website compatibility" src="http://activerain.com/image_store/uploads/1/7/3/3/5/ar129885432553371.png" height="126" alt="Mobile Real Estate Website compatibility" width="600" /&gt;&lt;/div&gt;
&lt;div&gt;&lt;br /&gt;&lt;/div&gt;
&lt;div&gt;To get started, just &lt;a href="http://www.realbird.com" target="_blank"&gt;log into RealBird&lt;/a&gt; and follow the onscreen instructions. It takes less then a minute.&lt;/div&gt;
&lt;div&gt;&lt;br /&gt;&lt;/div&gt;
&lt;div&gt;We hope you like it ! Let us know :)&lt;/div&gt;
&lt;div&gt;&lt;br /&gt;&lt;/div&gt;
&lt;div&gt;-- &lt;a href="http://www.realbird.com" target="_blank"&gt;The RealBird Team&lt;/a&gt;&lt;/div&gt;
&lt;div&gt;&lt;br /&gt;&lt;/div&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;div class='agent_signature'&gt;&lt;hr /&gt;
&lt;p style="text-align: center;"&gt;&lt;strong style="font-size: small;"&gt;Liked this post?&amp;nbsp;&lt;br /&gt;&lt;/strong&gt;&lt;a style="font-size: small;" href="http://feeds.feedburner.com/RealBirdOnActiveRain" target="_blank"&gt;&lt;strong&gt;Subscribe to our RSS feed&lt;/strong&gt;&lt;/a&gt;&lt;strong style="font-size: small;"&gt;&amp;nbsp;or &lt;/strong&gt;&lt;a style="font-size: small;" href="http://feedburner.google.com/fb/a/mailverify?uri=RealBirdOnActiveRain&amp;amp;loc=en_US" target="_blank"&gt;&lt;strong&gt;receive email updates when new articles are posted&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;
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