advice for sellers: This Brokerage Has 750 Listings…..So they must be the best! (Part 1) - 10/31/09 12:54 AM
Does size really matter?  Do the number of listings or the size of the brokerage have anything to do with the ability of the agent to market and sell a home successfully? Is it the brokerage or the agent that is the determining factor?
What Does the Brokerage Bring to the Table? … (119 comments)

advice for sellers: White Plains NY - Housing and Market Statistics for First Quarter 2009 - 05/06/09 12:56 AM
White Plains real estate defied gravity for three years. For a while - quite a while - it looked as if the housing recession would pass White Plains by with nary a flicker in the prices. The stock market crash on Wall Street shook the system up and prices have … (2 comments)

advice for sellers: Freaky Friday - It’s all about your point of view…. - 04/11/09 04:40 AM
This Freaky Friday is really being penned on Saturday, but I hope most people won’t mind.
Below is a very funny clip from one of my favorite shows - “The Daily Show” with Jon Stewart. In this clip Stewart talks about how many republicans are outraged by the Obama administration and … (4 comments)

advice for sellers: Tarrytown and Sleepy Hollow NY, Housing and Market Statistics for Fourth Quarter 2008 - 03/05/09 01:55 AM
Tarrytown and Sleepy Hollow have been in the midst of a buyer’s market for some time. This has been particularly true of the single-family home market in the area. The higher tax rates that some of the river towns deal with put this particular market into bearish mode rather early … (2 comments)

advice for sellers: Larchmont NY, Housing and Market Statistics for Fourth Quarter 2008 - 03/01/09 02:06 AM
Larchmont is one of the few areas that has, in some sectors, escaped the worst of the bear housing market - at least for the time being. Single family homes in Larchmont have been particularly resilient. Cooperatives have undergone a mild price correction, but compared to other parts of Westchester, … (2 comments)

advice for sellers: Mirror, mirror on the wall…who’s the fairest listing agent of all…Part 2 - 02/08/09 10:28 PM
In my previous blog on choosing a listing agent, I explained why agents sell homes - not brokerages. If that’s the case, then the issue uppermost in most seller’s minds should be:
How do I choose a good listing agent? How do you find an agent who is worth their … (2 comments)

advice for sellers: Mirror, mirror on the wall…who’s the fairest listing agent of all…Part 1: - 02/08/09 10:12 PM

In these difficult and challenging times, it is very difficult for the potential seller to cut through all the “noise” and “hype” about listing agents and what individual brokerages bring to the table. In an industry that desperately needs more transparency, there is probably more hocus pocus floating around … (2 comments)

advice for sellers: Scripters vs. the Scripted - 09/20/08 05:29 AM
OK, so this idea was stolen from Jennifer Allen and Karen Rice. I only lift things from the very best! Recently Jennifer wrote about how she felt after she had been pitched to with a script. Karen Rice later described going to a “free” REALTOR.com technology tools seminar. She may have … (17 comments)

advice for sellers: Buyers need to be able to SEE your home in order to make an offer on it! - 08/24/08 02:01 PM
When you sell your home, what is it that you need above all else?  BUYERS! You need as many qualified buyers as you can get and you need them badly.  You don’t want just one – you want as many as you can cram through your door. The more buyers, the … (25 comments)

advice for sellers: Yet Another Article on the FSBO Fantasy….. - 06/21/08 11:57 PM
The New York Times has a new article on selling by owner in its real estate section that I found particularly noteworthy. “The Lure of Cutting the Middleman” by Elsa Brenner talks of how more and more sellers who bought during the boom feel that they should cut the middleman (Realtor) … (10 comments)

advice for sellers: Flat-Fee Listings: How Well Do They Stack Up Against Full Service? One Example... - 06/17/08 02:27 AM
Over the past few weeks I have been noticing an up-tick in flat-fee listings on our local MLS. An argument could always be made during a boom that a one-armed blind monkey with a sign in the ground could sell a house. So going FSBO (for sale by owner) in that … (15 comments)

advice for sellers: Is Your Local Real Estate Market more like a Venti Caramel Macchiato or Coffee Regular? - 12/21/07 12:48 PM
This post is actually, this is an expansion from the comment I put on  Andrew Lenza’s splendid blog: “What if the Real Estate Market isn’t Local and I’m Selling Bunc.” If you haven’t read it – you should. 
I like to create metaphors out of things that I love.  I love … (10 comments)

 
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Ruthmarie Hicks

White Plains, NY

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Keller Williams Realty

Address: 120 Bloomingdale Rd. Suite 101, White Plains, NY, 10605

Office Phone: (914) 374-5529

Cell Phone: (914) 374-5529

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