social media: Using Real Estate Social Media to Meet More Clients and Get More Closings
- 12/06/09 12:09 PM
What's the point of real estate social media marketing if it doesn't lead you to the closing table and a commission check? Like Jerry Maguire said "Show me the money". The whole goal of social media marketing is to find new prospects online and convert them into real estate closings. Unfortunately it isn't as easy as just going online and chatting away on social networks. First you need to set up your social media profiles and systems, then find new prospects and finally convert your new "friends" into clients and closed deals. The good news is that it can be done, … (0 comments)
social media: Americans Have Tripled The Amount Of Time On Social Networks
- 09/30/09 05:32 AM
If you still aren't convinced that social media is here to stay consider the following figures from a recent Nielsen study: "Americans have nearly tripled the amount of time they spend at social networking and blog sites such as Facebook and MySpace from a year ago, according to a new report from The Nielsen Company. In August 2009, 17 percent of all time spent on the Internet was at social networking sites, up from 6 percent in August 2008. "This growth suggests a wholesale change in the way the Internet is used," said Jon Gibs, vice president, media and agency insights, … (3 comments)
social media: "Social Networking is More Addictive than Crack Cocaine" - A Social Media Survey
- 09/25/09 06:41 AM
I recently conducted a survey of over 200 Active Rain members where I asked for their comments about social media and social marketing. In particular I asked about their fears, frustrations and success stories. My favorite comment was "Social networking was more addictive than crack cocaine". I put together a summary of the main points so you can work out exactly where you stand with your social marketing in relation to the rest of the real estate profession. In particular you will be able to find out what works, which social networks produce results and what are the biggest obstacles faced by … (0 comments)
social media: The Fatal Flaw with Social Media Marketing
- 08/10/09 06:50 AM
I want to alert you to the fatal flaw in your real estate social marketing strategy. It's a fatal flaw that isn't picked up by many real estate professionals but is the first rule of Internet Marketing 101. The problem is that you can only communicate with your friends and group members through the internal communication system provided by the social network. What happens if the social network decides to shut down your account (happens all the time), change the rules to limit or eliminate mass emailing or just plain make it difficult for you to use the mass email feature? … (6 comments)
Ross Hair is Bald.
Ross is also the Real Estate Advocate, a real estate social media fan and a (loud) voice for homeowners and real estate investors.
You can find his musings at www.rosshair.com
What's the point of real estate social media marketing if it doesn't lead you to the closing table and a commission check? 
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