I recently received an email titled "Matt Chillinsky, Author Appologizes to Realtors. I opened it up and found a company promising to help you turn internet leads into closings. He had an "e book" which he had published which promised to help to "Stop Wasting Leads", as follows:
•· Recently I sent an e-mail out with the subject line: Realtors Make Me Sick. I sincerely apologize. My intent was not to offend Realtors; it was merely to get your attention. If you actually read the e-mail you know that I was promoting my e-book "Stop Wasting Leads" along with some very valuable bonus items.
When you visit my website you will see that I'm offering some great bonus items valued at over $3200 that will help you to dominate your market and crush your competition. But, I must warn you that there are only a few of these bonus items still available.
I went to the website and looked around. I have been in business for 21 years, I have spoken at the Inman Conference in the past regarding Internet Lead Generation, and I am know here in Colorado Springs real estate for generating a lot of leads. I order and have read many great things over the years and so I purchased this E-Book for $100.00.
This is a sample of his website promises about his book:
- Creator of Quantum Lead Conversion Service Reveals Secrets to Success
- "It makes me sick to see REALTORS® wasting money on leads when they have no clue what to do with them"
- The Secret to Success in Real Estate is not the number of leads you have. The Secret is knowing what to do with them.
These easy to apply Secrets work in any market with all types of leads to create a desire in prospects to work with you.
What I received for my $100.00 was absolutely nothing. I would have at least expected to have a script. Instead I received things like "Call them more than once" and "Buy a database to track your leads"....WOW, ground breaking stuff. But probably the best, from a book promising to "Stop Wasting Leads" was the one that said "I could have included scripts but it is better if you write them yourself"....The crown jewel!