The Real Estate Copywriter: no one knows more about your real estate business than you. BUT can you communicate your information and ideas with clean, simple, direct writing that gets prospects to respond AND gets them to do it sooner rather than later? Not sure? My blog, "A Copywriter's Guide for Real Estate Professionals," is written just for YOU.
I'm a real estate copywriter specializing in direct response and persuasive copy that delivers an emotional punch. My clients say this is what works.
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Making an emotional connection to begin a relationship with your prospects is necessary for getting new clients. It's what personal marketing is all about. If this were not true, those Sunday newspaper ads with your company name, photos of homes and agents' head shots would keep the phone ringing at least all day Monday, if not throughout the week. By far, the best way to connect emotionally with prospects AND help them remember you is to use your personal brochure or Web site's "About" page to tell them a story. A story grabs attention and keeps prospects engaged. Plus, stories have … (14 comments)
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