Jim Kimmons's (realestateguide) Blog
Tips and commentary on using the Internet and technology tools to manage and market a real estate business.
ARCHIVED BLOG POSTS
2011
I found a concise definition of “lead qualification” online (with a Google search of course). It said that lead qualification is: “Marketing activities focused on evaluating the readiness, willingness, and ability of a lead to buy.” My last post about Pay Per Click marketing generated question...
08/24/2011
23
Comments
OK, before I get comments that correctly point out that every market is different, and that every marketing method has merit and value, I'll concede that now. However, and it's a big however, even after the Internet has so dramatically changed the way people research, buy and sell real estate, t...
08/17/2011
20
Comments
What percentage of your commission income last year came from pure website leads? 80% to 100% - You're a lead generation & follow-up rock star! 50% to 80% - You're doing better than around 90% of your competitors. Keep it up! 30% to 50% - You're doing OK, and doing a lot of traditional ma...
08/11/2011
Tips and commentary on using the Internet and technology tools to manage and market a real estate business.