SEO Without a PHD - 09/27/11 04:18 PM

 Quick, this is a test!  This is a circuit board controlling your new car's various warning systems.  Suddenly you realize that the last two times you crossed through a certain construction zone, your tire pressure warning activated.  You couldn't get the warning light to go off until you adjusted one or more tire pressures, even though none looked low to you at all.  And, it only happens in this one location.  Which component is malfunctioning?  And it may be none!
Don't think this is crazy, as it's happening to me right now.  I can't change my route either, so it … (26 comments)

Website Navigation - It's Like a Map When You're Lost - 09/15/11 06:51 PM

 
Search engine...click to site...click away from site...search engine...click to site...click away from site...
No, my keyboard isnt' stuck.  This is very common behavior for a real estate buyer or seller searching for information on the Internet when they go to real estate websites or blogs and don't find what they want in just seconds of time.  It doesn't matter how much time and money you spend to get that visitor to your site if they leave right away because they can't access the information they wanted immediately, usually within one to two clicks.
This is a discussion of website … (6 comments)

Drip Email Doesn't Mean A Flood - Effective Drip Email Follow-up - 09/13/11 04:47 PM

 
"Hi there!  I'm so glad that my many hours of work on my website and the money I spent on PPC, Pay-Per-Click advertising got you to my site.  Then that great landing page and form enticed you to give me your email address, and I do appreciate it.  To show my appreciation, I'm going to drown you in emails of very little interest to you, but it's really important that you read them so I'll get your real estate business.  THANKS AGAIN!"  
Think of this approach pre-Internet; you would be knocking on their front door with a new … (8 comments)

 
Jim Kimmons (RealtySoft.com Chief Evangelist) Rainmaker_large

Jim Kimmons

Taos, NM

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RealtySoft.com Chief Evangelist

Office Phone: (575) 737-8554

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