Lead Generation Customization - RealtySoft - 11/25/11 04:51 PM
I'm just going to jump right in here.  The previous two posts showed how easy it is to customize portions of a RealtySoft site.  Now I want to show you how to build a very simple form offering a special report for lead capture.  We want those leads!  Only by offering something special and placing a call to action can we hope to get those visitors to actually tell us who they are.  I want to do it with a form on each community page offering a special report for that community.

In the image, we see the edit screen … (1 comments)

Customizing a RealtySoft Website - Part 2 - 11/21/11 02:45 PM
One of the arguments I hear a lot in favor of custom website design versus an approach like RealtySoft's, with content already on the site at start-up, is that the content is the same as on every other site that new RealtySoft users set up.  My response is two-part:
Work with a custom website designer for months, spending hundreds of hours of your time getting across what you want on the site, and you still have to provide the content.  So, you'll write it or pay writers to create it for you, then pay to place it on the site.  It's … (3 comments)

Customizing a RealtySoft Website - Part 1 - 11/17/11 03:25 PM
Comments on my previous post about building a new website show that there are probably a whole lot of real estate professionals out there thinking of changing their site provider or just starting a new site.  And, let's short-circuit the comments from web designers by saying right now that one of your options is to hire someone from scratch to design and construct your website.  However, this post is for those who want to take a different route, a system set up with the basics templated for you, a subset of content that you can easily modify, and a great deal … (7 comments)

Build A New Website? - NO WAY! - 11/08/11 05:03 PM
I am the Real Estate Business Guide writer for the New York Times Real Estate Business website at About.com. Because I've written a lot there about websites and Internet marketing, I get emails every week from frustrated real estate professionals trying to develop a lead generation strategy on the Web.  Many are not happy with their websites which they've now had up for a few years, and wonder what to do about it.  I hear all of the time that a real estate agent would like to make a change, but it seems like just too big of a task.
Get … (22 comments)

 
Jimcasuallakeprint Rainmaker_large

Jim Kimmons

Taos, NM

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RealtySoft.com Chief Evangelist

Office Phone: (575) 737-8554

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