Tips and commentary on using the Internet and technology tools to manage and market a real estate business.
ARCHIVED BLOG POSTS
First, we should think about what a "great" IDX solution is supposed to accomplish. Then we can see what features are required to meet our goals. Please feel free to add any of your own requirements for IDX in your comments, but here's what I expect from IDX on my site and why. I liked the ho...
CRM, that's Customer Relationship Management, is a valuable tool that's underutilized by many real estate professionals. Actually, it's far more than a tool; it's an approach to doing business that builds and improves business. Let's look at it from a straight nomenclature point of view. "Cus...
I still have one of these in my garage! Not really. I'm probably guiltier than most real estate professionals in writing off print media for marketing. I spend the bulk of my time and effort in learning more about Internet marketing and implementing technology to build my real estate business....