What Does a Great IDX Solution Look Like? - 12/27/11 11:04 AM
First, we should think about what a "great" IDX solution is supposed to accomplish.  Then we can see what features are required to meet our goals.  Please feel free to add any of your own requirements for IDX in your comments, but here's what I expect from IDX on my site and why.

 
I liked the house in the clouds photo because that's where our customers and clients are looking.  More than 90% use the Internet in their search for a home.  Sure, they're driving around and looking too.  However, when we're working so hard to build a great … (10 comments)

CRM, More Than Just Working Leads & Prospects - 12/12/11 10:08 AM
CRM, that's Customer Relationship Management, is a valuable tool that's underutilized by many real estate professionals.  Actually, it's far more than a tool; it's an approach to doing business that builds and improves business.  Let's look at it from a straight nomenclature point of view.

 
"Customer"
You notice this isn't "prospect," "lead," or "site visitor."  It's customer.  So, we should immediately start out with the knowledge that this isn't a tool or process directed solely at someone we're trying to gain as a customer or client.  It's much more broad, a process that will assure that we reach not … (7 comments)

Think Print is Dead? Think Again - 12/01/11 11:36 AM
I still have one of these in my garage!  Not really.  I'm probably guiltier than most real estate professionals in writing off print media for marketing.  I spend the bulk of my time and effort in learning more about Internet marketing and implementing technology to build my real estate business.  And, I'll argue all day that some print media is not cost effective when compared to the Web for marketing.
 

 

Newspaper advertisements make our sellers grin and they make scrapbooks to show their friends, but they're expensive, especially in color.  Magazines fall into the same category, especially … (13 comments)

 
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Jim Kimmons

Taos, NM

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RealtySoft.com Chief Evangelist

Office Phone: (575) 737-8554

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Tips and commentary on using the Internet and technology tools to manage and market a real estate business.


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