You're a Content Marketer - Like It Or Not! - 04/25/12 07:07 AM
How many black hat SEOs does it take to change a light bulb?
None. Black hat SEOs don't change the light bulb. They just redirect people to a different room where there is no light.
Thanks to Hubspot.com for the joke.  

We spend a ton of time, effort and maybe money in marketing on the Internet.  But, when it comes to search engines, it's all about the content.  And, whether we like it or not, we're not Realtors® trying to generate leads, we're content marketers.  Our content is supposed to attract visitors, engage them, and then offer them an … (6 comments)

Are You Making the Right Search Engine Happy? - 04/17/12 07:31 AM
Do you put extra effort into your website articles, pages and blog posts to try to improve your free search engine positioning?  Most of us do.  Some have the money to pay SEO people to help, but most of us are struggling along on our own.

I have been closely tracking traffic to my websites with Google Analytics for years now.  I have ceased to worry about any other search engines than Google.  Here's one image of search engine generated page views:

Notice that it isn't just a big difference between Google and Bing and Yahoo.  It's a whopper! … (25 comments)

Don't Like the Quality of Your Leads or Prospects? - It Could Be Your Fault - 04/05/12 10:28 AM
Realtor to First Time Homebuyer: First you folks tell me what you can afford, then we’ll have a good laugh and go on from there.
What is your reason for maintaining a website, participating in social networks, and maybe even blogging in the real estate niche?  I can tell you without hesitation that there is ONLY one reason for the work and time I put into these activities ... generating qualified and quality leads.

Sales can sink in more ways than just overall volume.  Depending on the market and other factors, you could just be working very hard with less-than-qualified … (8 comments)

 
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Jim Kimmons

Taos, NM

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RealtySoft.com Chief Evangelist

Office Phone: (575) 737-8554

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Tips and commentary on using the Internet and technology tools to manage and market a real estate business.


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