Consumers Opening Fewer E-Mails-what can you do... - 11/23/08 06:53 PM
 
I am sure that many of you are taking advantage of marketing companies who specialize in blast email to agents and consumers at like. Here is a very interesting article that highlights a very good point. Read it and let me know what do you think and if it helps you.
Consumers Opening Fewer E-Mails Marketers continue to prize e-mail for generating results. Yet consumers are getting more discriminating about opening marketing e-mails. The challenge is to make e-mail compelling, starting with a pithy subject line. Full Article
Bill Arce
www.realestatelatino.com
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IndyMac Announced "Home Preservation Day" for IndyMac Customers - 11/19/08 03:17 PM
The following press release went over the wires yesterday.  The event seems to be focused on CA customers.  However, I am sharing this information with you because IndyMac, while a CA-based lender, was one of the top subprime lenders in VA, especially in Northern VA. Those of you in other areas of the country with high foreclosures rates should share this information with your networks.  Here is how the data breaks down:IndyMac Lending pattern in Virginia:
 
More than four thousand families, a disproportionate share of them Black and Latino, were recipients of IndyMac's high cost loans.  These are among the … (0 comments)